Pollinger AI

17/06/2026

Want to use AI in your business without losing what makes your brand unique?

I’ve just published a new guide on how to keep your authentic brand voice while using tools like ChatGPT and Copilot - including practical tips, examples, and a simple framework you can apply today.

Read the full blog: https://www.pollinger.ai/blog/how-to-use-ai-without-losing-your-brand-voice

If you want AI to sound like you and not a robot; this will help.

AI can save you hours on blogs, emails and social posts – but it can also make you sound generic. Learn a simple workflow to use ChatGPT and Copilot while protecting your brand voice and keeping your content distinctly you.

16/06/2026

Delighted to share that my first blog for Media First has been published.

It looks at Meta’s reported 4am redundancy emails, and what leaders can learn from the way difficult news is communicated.

The article explores why communication is not a finishing touch to difficult decisions. It is part of the leadership test.

Huge thanks to Media First for publishing it.

You can read the blog here:

https://www.mediafirst.co.uk/blog/what-metas-layoffs-teach-leaders-about-communicating-bad-news

16/06/2026

Apps are not really the point.

Neither are app stores.

And, the web will soon be irrelevant too.

The real value sits underneath, in the data, permissions, identity, workflows and infrastructure that software connects us to.

AI agents are starting to change the way we access all of that.

Instead of opening an app, learning the interface, clicking through menus and adapting to the software, we are moving towards a world where we describe the outcome we want and the right interface appears only for as long as we need it.

That has big implications for businesses.

If your value is just a nice interface, you are vulnerable.

If your value is trusted data, useful workflows, secure access and clear expertise, you are in a much stronger position.

My latest blog looks at why apps, app stores and even the web may be far less important in the agent-led future of software.

Read it here:
https://www.pollinger.ai/blog/why-apps-app-stores-and-even-the-web-are-about-to-vanish

15/06/2026

You might have seen that small business AI adoption has hit 87%. (Source: Constant Contact)

BUT more than half of small firms that switch on an AI tool stop using it within 90 days. (Source: Social Media Strategy HQ 2026)

So we don't have an adoption problem. We have a sticking problem.

It's not the technology. It's that the tool gets bolted on to the old way of working, with no clear job to do. Three weeks later it's another tab nobody opens.

The firms that make it stick do one unglamourous thing first. They pick a single, measurable task - chasing late invoices, drafting follow-up emails, answering the same five customer questions - and point the AI at that one job until it's genuinely faster than before.

One task. One measure. Then the next.

The 87% will keep climbing. The number worth watching in 2027 is how many firms are still using the tool by month four.

If you're bringing AI into your business, what's the one task you'd hand over first?

12/06/2026

I'm a runner 🚀 (️but you probably already know that haha).

Four years. Four training plans. One quiet revolution in AI.

Without really planning it, my running has become the clearest measure I have of how fast AI is moving.

The journey 👇

2022 - Manchester Marathon: I bought an off-the-shelf training plan. Generic, one-size-fits-all, printed and stuck in a draw. It didn't know me. It didn't care how I felt on a Tuesday. It was a plan for everyone, which meant it was a plan for no one.

2024 - Cardiff Half: I asked ChatGPT to build me a plan. Suddenly it was customised - shaped around my goals and my schedule. A huge step up. But it was working blind: no training data, no idea how my actual runs were going. A smart coach who'd never seen me run.

March 2026 - Swansea Half: I used Copilot to create my plan and coach me daily. The breakthrough? I started pasting screenshots of my Strava runs. For the first time, the AI could see what I'd actually done and adjust accordingly. The plan was finally reacting to my daily running.

Present - Perplexity - Chippenham Half - 14.09.26: This is where it gets interesting. Perplexity now coaches me daily using my entire running history and my live runs through a direct Strava link. It reads and factors in heart rate, cadence, Suffer Score and more. I also scanned and uploaded my medical history, so it takes that into account too.

The advice is now personalised and nuanced. It's not "run 8km at 5/k." It's "run 8km at 5/k - and if your heart rate climbs, ease off by 10 seconds per km." Then it tells me why.

That's the breakthrough. In four years I've gone from a printed page that knew nothing about me… to a coach that knows my body, my history, and my data in real time - and explains its reasoning like a professional coach of elite athletes would.

In 4 years my runngin advice has moved from a document, to an assistant, to something that genuinely understands context.

I can't wait to see what the next four years brings.

What's your version of this story - where have you watched AI quietly transform a hobyy, interest or sport?

10/06/2026

A small Copilot moment today, but quite a telling one.

A few weeks ago, Microsoft was talking up Copilot’s ability to spot availability in Outlook Calendar.

When I tested it, the results were mixed.

It either could not do it properly, or certainly could not do it reliably enough for me to trust it.

Today it's different.

Copilot Cowork checked my availability and came back with something much smarter than a basic free/busy reading.

It factored in the Easter Bank Holidays, even though I had not added them as calendar events.

It also noticed that Tuesday 16 to Friday 19 March 2027 were technically free, but overlapped with Cheltenham Festival.

Those Cheltenham entries were all-day events, marked as free, not blocked-out appointments.

Copilot still flagged them:

“Tue 16–Fri 19 are technically free but overlap Cheltenham Festival, all-day, marked free, flagging in case you’ll be at the races.”

Copilot clearly knows me well haha.

This example shows that AI moving from simply reading data to interpreting context.

And this is why I keep saying the real progress in AI is often not found in the big headline announcements; it's the practical everyday moments that make the difference to your productivity and efficiency.

Note: I still checked the dates though just to be sure, but I still saved time.

04/06/2026

Great to be at MKLINK’s Meetup in Cheltenham today, talking to MSPs about one of the biggest commercial opportunities in front of them right now, AI.

There's a real opportunity in helping clients turn AI into practical business value.

Many organisations already have access to ChatGPT, Copilot, Gemini, and other AI tools, but they are still asking the same questions:

How do we use this properly?

How do we protect data?

How do we train staff?

How do we make it useful day to day?

How do we move from curiosity to results?

That creates a clear opening for MSPs.

You already have the trusted relationship. You already understand the client’s systems, processes, and pain points. AI training and adoption support is a natural next step.

The businesses that win won’t just be the ones buying AI tools. They’ll be the ones helping their people use them with confidence, judgement, and purpose.

Thanks to MKLINK for hosting a great session, and to everyone who came along and asked such thoughtful questions.

Plenty of opportunities ahead!

04/06/2026

I’m pleased to share that my Practical AI Systems Framework has been featured on Business Insider Markets.

The article covers something I’m seeing more and more in my AI training work.
Businesses are moving beyond isolated prompts and individual tools. The real value now is in building practical AI systems, clear workflows, useful guardrails, and repeatable processes that save time and support better decisions.

That is the thinking behind the framework.

It is designed for UK business leaders who want to use AI properly, not as a gimmick, but as a practical operating system for growth, productivity and better ways of working.

For me, the key point is simple.

Technology should empower people, not overwhelm them.

Thanks to Business Insider Markets for the feature.

Read the article here:
https://markets.businessinsider.com/news/currencies/jonathan-pollinger-launches-practical-ai-systems-framework-for-uk-business-leaders-1036224231

03/06/2026

Great to attend Wales FinTech Festival 2026 today at Swansea Building Society Arena with Karim Dastgir of NILC.

Lots of useful insight from the talks, panel discussions and conversations, especially around AI, FinTech innovation, customer experience and the skills organisations need next.

The big takeaway for me was simple.

AI is already becoming part of everyday business, but the real value comes when people understand how to use it properly.

Not just prompting.

Not just trying new tools.

But knowing where AI fits, where human judgement still matters, and how to apply it to real work.

That is exactly the focus of Pollinger AI, helping businesses and organisations use AI in a practical, confident and useful way.

A valuable day, and great to see so much innovation happening here in Wales!