More Fire PR

05/10/2026

Are you marketing your university, or giving increasingly cautious students real reasons to believe what they're being promised? Read my latest comment via More Fire PR...

There was a time for UK universities when domestic and international student recruitment was relatively straightforward but you can't market your way out of a bad student experience.

29/09/2026

Great new piece from Dr Hanene Duprat at Al Akhawayn University in Ifrane, , for Times Higher Education, exploring how universities can create space for their students to develop the communication, teamwork and other human skills they actually need in the workplace. Read more... https://www.timeshighereducation.com/campus/give-students-space-practise-soft-skills-theyll-need-workplace?utm_source=newsletter&utm_medium=email&utm_campaign=editorial-daily&spMailingID=33625486&spUserID=MTAyMjQ5NTY4ODQ2NQS2&spJobID=3031202896&spReportId=MzAzMTIwMjg5NgS2 More Fire PR

Don’t leave the development of soft skills up to chance – they can be the difference between one graduate candidate and another. Here’s how to build them into teaching

18/09/2026

When a leader’s open-door culture is really ‘my way or the highway’ - Professor Nada Kakabadse of Henley Business School offers tips on how to tell if bosses have created a culture where speaking up comes with consequences, via People Management magazine... https://www.peoplemanagement.co.uk/article/1970260/when-leaders-open-door-culture-really-my-highway More Fire PR ,

Nada Kakabadse offers tips on how to tell if bosses have created a culture where speaking up can come with consequences

11/09/2026

have always largely measured success by asking: “Did our graduates find jobs?” While still an important question, Nicolas Klotz of Al Akhawayn University in Ifrane, , increasingly wonders if should be more focused on preparing adaptable people who are prepared to keep learning academically and professionally? Read more via Times Higher Education - https://www.timeshighereducation.com/campus/instead-producing-finished-graduates-aim-build-adaptable-people More Fire PR

Employers aren’t looking for perfect specialists. It’s up to higher education to give graduates the skills to navigate uncertainty

08/09/2026

Universities are achieving remarkable things, but all too often the people who matter never hear about them, and this is a serious challenge in an increasingly competitive higher education market.
New QS research on employability reinforces something I've seen through much of More Fire PR Ltd's work: Doing great work isn't enough. Universities need get smarter at showing students, employers, partners and influencers why they're different, and why this difference matters.
My latest blog looks at how to close that gap, and turn genuine institutional strengths into reputation, recognition and competitive advantage: https://morefirepr.co.uk/2026/09/07/for-years-universities-have-talked-about-employability-whats-changing-is-the-extent-to-which-prospective-students-are-using-it-to-decide-where-and-what-to-study/

04/09/2026

Great to see Al Akhawayn University in Ifrane continuing to feature in Times Higher Education's wider Campus+ content. THE’s new guide, 'Redefining success in academia,' includes the recent Campus+ webinar featuring AUI’s Professor Lakshmi Goel, alongside academics from UCL, Queen’s University Belfast and Nazarbayev University.

The discussion looks at how academics can build their profile, strengthen their reputation as experts, and increase the impact and visibility of their work beyond traditional academic publishing -

Advice for looking beyond the traditional academic career trajectory and forging your own path to success in higher education

03/09/2026

WATCH: Rising employment costs, business rates and taxation continue to put Britain's hospitality and restaurant industry under intense pressure, despite strong customer demand and record sales at many venues, explains Clive Price, Owner and MD of Barons Pub Company and Chair of the British Institute of Innkeeping to Mark Ferguson for Favouritetable for Restaurants... https://www.favouritetable.com/blog/pubs-need-a-fair-chance-to-succeed More Fire PR

Listen to our podcast where we talk about how to run successful pubs with the help of technology like Favouritetable.

27/08/2026

True! Thank you Elsby & Co Chartered Accountants.

We spent far too long trying to write a caption for this post.

Then we realised this client has already said it better than I ever could... 👇

"Having recently moved More Fire PR Ltd across to Elsby & Co, I've been extremely impressed with the service I've received. Claire Emery, Harry Manning ACCA and the team have been responsive and proactive throughout the transition, taking the time to explain the reasoning behind their advice rather than simply processing accounts.

They've helped streamline payroll, improve our tax planning, introduce Xero and provide much greater visibility of the business finances. No question has been too much trouble, and I've always received clear, prompt and professional responses.

As a business owner, it's reassuring to have accountants who genuinely act as trusted advisers rather than just year-end compliance specialists. I'd have no hesitation in recommending Elsby & Co to other owner-managed businesses."

25/08/2026

Universities spend a great deal of time preparing students for serious things and 'playfulness' rarely makes the list as a practical learning mechanism. But could it help develop curiosity, collaboration, adaptability and creativity? Read more in this More Fire PR-supported Times Higher Education Campus+ piece by Isabel Taurel of Al Akhawayn University in Ifrane:

In learning, playfulness is often overlooked. Yet it could be key to embedding the soft, ‘human’ skills students will need for the future. Isabel Taurel shows how

24/08/2026

often assess potential through familiar signals like confidence, experience, resilience, strategic thinking, and a record of delivering results. But this doesn't tell a board how an executive will use power once they have it, explains Professor Nada Kakabadse of Henley Business School via Board Agenda®, , More Fire PR Ltd https://boardagenda.com/2026/08/17/how-to-choose-the-right-leaders/

Boards need to look beyond confidence: it is not proof of capability and may come with a damaging degree of self-interest.