More Fire PR

27/08/2026

True! Thank you Elsby & Co Chartered Accountants.

We spent far too long trying to write a caption for this post.

Then we realised this client has already said it better than I ever could... 👇

"Having recently moved More Fire PR Ltd across to Elsby & Co, I've been extremely impressed with the service I've received. Claire Emery, Harry Manning ACCA and the team have been responsive and proactive throughout the transition, taking the time to explain the reasoning behind their advice rather than simply processing accounts.

They've helped streamline payroll, improve our tax planning, introduce Xero and provide much greater visibility of the business finances. No question has been too much trouble, and I've always received clear, prompt and professional responses.

As a business owner, it's reassuring to have accountants who genuinely act as trusted advisers rather than just year-end compliance specialists. I'd have no hesitation in recommending Elsby & Co to other owner-managed businesses."

25/08/2026

Universities spend a great deal of time preparing students for serious things and 'playfulness' rarely makes the list as a practical learning mechanism. But could it help develop curiosity, collaboration, adaptability and creativity? Read more in this More Fire PR-supported Times Higher Education Campus+ piece by Isabel Taurel of Al Akhawayn University in Ifrane:

In learning, playfulness is often overlooked. Yet it could be key to embedding the soft, ‘human’ skills students will need for the future. Isabel Taurel shows how

24/08/2026

often assess potential through familiar signals like confidence, experience, resilience, strategic thinking, and a record of delivering results. But this doesn't tell a board how an executive will use power once they have it, explains Professor Nada Kakabadse of Henley Business School via Board Agenda®, , More Fire PR Ltd https://boardagenda.com/2026/08/17/how-to-choose-the-right-leaders/

Boards need to look beyond confidence: it is not proof of capability and may come with a damaging degree of self-interest.

14/08/2026

After returning from a great break trekking through Borneo and Malaysia, it's fantastic to see the latest edition of the University of Bedfordshire's 'Career Powered Education' newsletter, developed with the support of More Fire PR Ltd, out there and circulating for and beyond https://drive.google.com/file/d/1y_AGIhw9eJBoS9EDt9JQ5ESqFAj5tOWV/view?usp=sharing

12/08/2026

The work of ministers is crucial in governments around the world, but politicians take up these roles with limited preparation or specific skills. Professor Nada Kakabadse of Henley Business School explores how governments can make the relationship between ministers and permanent secretaries work better from the outset via Global Government Forum... https://www.globalgovernmentforum.com/are-ministers-set-up-to-fail-in-government/ More Fire PR

The role of minister is crucial in governments around the world – but they take up these important roles with limited preparation or specific skills. Professor Nada Kakabadse of Henley Business School explores how governments can improve the process of appointing ministers – and the implications...

22/07/2026

Small changes to communication can help students, faculty and graduates engage with each other on the issues affecting today, writes Kawtar Abouhazim, Al Akhawayn University in Ifrane, via Times Higher Education... https://www.timeshighereducation.com/campus/what-cocreation-taught-us-about-solving-university-problems-together More Fire PR

Small changes to communication can help students, faculty and graduates engage with each other on the issues affecting higher education today, writes Kawtar Abouhazim

17/07/2026

For years, has rewarded students for producing answers efficiently, says Soukaina Aijou of Al Akhawayn University in Ifrane via Times Higher Education. They learned how to absorb information and satisfy evaluation systems built around outputs. didn’t create this model, but it's now exposing its weaknesses… https://www.timeshighereducation.com/campus/your-students-use-genai-lets-redesign-learning-so-thinking-still-happens More Fire PR

We can’t put AI back in the box. Instead, higher education needs to find a way to make students think despite it

08/07/2026

The media landscape is changing rapidly but the fundamentals of good PR haven't. Organisations making the biggest communications impact are building campaigns around clear strategy, compelling stories and the audiences who matter most. Read our latest opinion: https://morefirepr.co.uk/2026/06/09/learn-seven-ways-to-build-a-pr-campaign-that-delivers-real-results-by-mark-ferguson/

01/07/2026

Crisis preparedness isn’t just about plans and processes - it’s about mindset. Read Prof Nada Kakabadse's latest commentary in the HR DIRECTOR - More Fire PR, Henley Business School... https://www.thehrdirector.com/leadership-mindset-matters-crisis/

Crisis preparedness isn’t just about plans and processes. It’s about mindset. How do leaders interpret uncertainty? Do they default to caution or possibility? Do they focus on protecting the present, or shaping the future? These questions influence decisions long before a crisis fully unfolds.

08/06/2026

Can gamification help students understand complex supply chains?

Dr Jawad Abrache of Al Akhawayn University in Ifrane explores the question in his latest Times Higher Education Campus+ article, examining how classics such as the Beer Game and Couscous Game can help bring supply chain concepts to life in the classroom and turn theory into practical learning experiences - More Fire PR

Using the Beer Game to teach business students about supply chains may have had its last orders. Switching to couscous changed how one educator’s class thought