Springup PR

05/09/2026

What’s driving private enquiries to your care home website right now? 🧐

If your answer is just “my website and Facebook posts”… that won’t cut it.

To attract more private-paying families, you need more of the right families visiting your website — because it’s almost always the first place they look.

Here’s what works:

✅ High-powered Google PPC campaigns

✅ Targeting people actively searching in your catchment

Relying on walk-ins or organic website visits alone means missing out on many families proactively searching online.

This isn’t just about traffic — it’s about the right traffic.

If someone is Googling “care home near me” in your catchment, they should be finding you — not your competitors ❤️

This excerpt is from my video ‘5 Brutal Truths to get your Care Homes more private residents’.

If you want to see the full video, comment "yes" below and I'll DM it to you ⬇️

▶︎ ▶︎ Want to hear How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years? Grab your spot on our FREE webinar on September 11th at 1:30pm here: https://lnkd.in/e5gHfGAS

04/09/2026

😀 Want between 30% and 100% more enquiries to your care homes? 😀

The brutal truth is you’ll have to get more enquiries from families who do NOT already know you.

This excerpt is from my video “Care Home Marketing - 14 Brutal Truths”.

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

▶︎ ▶︎ Want to hear How 1 Care Home Has Been Getting (CRAZY) Good Press Coverage Every 2 Months For 9 Years? Grab your spot on our FREE webinar on September 11th at 1:30pm here: https://us02web.zoom.us/webinar/register/5817302292137/WN_mw6TEbqoTGO3mO-bTtjYyA

03/09/2026

What makes a family want to choose your care home after visiting your website? 💭

It’s not just about great care or nice facilities - it’s about how your website makes them feel.

Families are searching for reassurance, trust, and warmth.

✅ Understand what families look for emotionally

✅ Show how your care home feels like a safe choice

✅ Create a website that connects instantly

Every family visiting your site is making a deeply personal decision — help them see why your home is the right one for their loved one. ❤️

This clip is an excerpt from my video “I do NOT want to go to your care home”

If you want to see the full video, comment "yes" below and I'll DM it to you 👇

▶︎ ▶︎ Want to find out my 20‑Minute Enquiry And Occupancy Plan For UK Care Home Groups? Grab your spot on our FREE webinar on September 4th at 1:30pm here: https://lnkd.in/eTEXJDaM

02/09/2026

How many enquiries are your care home ads generating?

Are you tracking the source of those enquiries? i.e. Google organic v Google Ads? 📊

Every £ on advertising should be measurable to identify how many enquiries come from each channel.

So…

track properly - it’s key to knowing what’s working 💚.

This clip is an excerpt from my video “Want more enquiries to your care homes. Here’s how to get loads!”

If you want to see the full video, comment "yes" below and I’ll DM it to you 👇

▶︎ ▶︎ Want to find out my 20‑Minute Enquiry And Occupancy Plan For UK Care Home Groups? Grab your spot on our FREE webinar on September 4th at 1:30pm here: https://lnkd.in/eTEXJDaM

01/09/2026

👉 “Why activities must take centre stage in dementia care!” reveals Johann van Zyl, co-founder of specialist dementia nursing home provider Fortava Healthcare.

Johann was my latest guest on the Care CEO Success Stories podcast.

In this episode Johann shares with me:

✅ Why activities need to be based on cognitive stimulation therapy rather than occasional entertainment.

✅ Technology should support better decision-making rather than replace human interaction, helping providers build a clearer picture of each resident’s needs and responses.

✅ One of his strongest messages is around changing the language used in dementia care. “We make a mistake when we say residents with dementia are challenging. They’re not challenging, we just don’t understand them.”

And a whole lot more!

Johann brings a wealth of leadership experience to Fortava Healthca...

29/08/2026

Want to get more enquiries to your care homes?

Here’s tips if you’re using Google Pay Per Click Ads…

📌 Weigh the ads to people searching in your catchment area (of course)

🏠 Target homeowners (you’d prefer self-funding families, right?)

💵 Target those with savings accounts & retirement plans (you’d prefer self-funding families, right?)

👨 Target people aged over 40 (sons and daughters of elderly parents)

This excerpt is from my video “How to Get (Way) More (Private) Enquiries To Your Care Home…”

Want to watch the full video?

Comment ‘Yes’ below and I’ll share it with you! ⬇️

▶︎ ▶︎ Want to find out my 20‑Minute Enquiry And Occupancy Plan For UK Care Home Groups? Grab your spot on our FREE webinar on September 4th at 1:30pm here: https://lnkd.in/eTEXJDaM

28/08/2026

Are your care homes top of Google when families search for care homes within your catchment area?

Or are your competitor care homes beating you to get those enquiries?

For example, when families in Greater Manchester search for care homes using the keyphrase “care home in Manchester” competitors might show up before you…

so attracting the enquiries that could be yours!

Being top of Google when families search means you’re more likely to get that enquiry than your competitors.

This clip is an excerpt from my video "How are my care home Google ads doing versus my competitors?"

If you want to see the full video, comment "yes" below and I'll DM it to you 👇

▶︎ ▶︎ Want to find out my 20‑Minute Enquiry And Occupancy Plan For UK Care Home Groups? Grab your spot on our FREE webinar on September 4th at 1:30pm here: https://lnkd.in/eTEXJDaM

27/08/2026

What’s a turbo engine to help get more enquiries to your care homes?

It’s Google Ads.

Families searching online for “care homes near me” or “care homes in [your area]” are showing intent.

And Google Ads is how you get noticed by such families.

This clip is an excerpt from my video "How 1 City Care Home Went from 75% to 100% Occupancy In 5 Months (Plus £650k More Revenue)"

If you want to see the full video, comment "yes" below and I’ll DM it to you 👇

▶︎ ▶︎ Want to find out my 20‑Minute Enquiry And Occupancy Plan For UK Care Home Groups? Grab your spot on our FREE webinar on September 4th at 1:30pm here: https://lnkd.in/eTEXJDaM

26/08/2026

A well-planned event can bring key people into your care home and help them see the care, atmosphere, and community for themselves.

When people experience your care home in person, they are likely to remember it, trust it, and talk about it with others.

This clip is an excerpt from my video “How Care Homes Can Use Events to Build Local Reputation"

👇 If you want to see the full video, comment "yes" below and I'll DM it to you

▶︎ ▶︎ Want to find out my 20‑Minute Enquiry And Occupancy Plan For UK Care Home Groups? Grab your spot on our FREE webinar on September 4th at 1:30pm here: https://lnkd.in/eTEXJDaM

25/08/2026

👉 “What I Learned From Buying and Selling Five Care Homes” reveals Peter McGailey, founder and director of CPM Care and director of The Care Guys.

Peter was my latest guest on the Care CEO Success Stories podcast.

In this episode Peter shares with me:

✅ How he entered the sector with a high-risk first acquisition. “We re-mortgaged our bungalow, used a credit card, and took a 95% loan - it was a huge leap.”

✅ Why early success came from learning on the job. “It was a baptism of fire - there was no internet, no playbook, and no one to ask.”

✅ The importance of occupancy as the foundation of financial stability. “We ran at around 99% occupancy - that’s what sustained the business.”

✅ The ethical responsibility behind financial decisions. “If a care home fails, residents suffer - this isn’t just a business risk.”

And a whole lot more!

Link to the full episode in comments…

▶︎ ▶︎ Want to learn how 1 care home is getting 30% of all enquiries and admissions via a digital campaign it launched 18 months ago? Grab your spot on our free webinar TODAY at 1:30pm here: https://lnkd.in/eRFftwnq