Key Principles

02/06/2026

If you’re using Google Ads for e-commerce, our latest guide breaks down how to set up and optimise Google Shopping campaigns for stronger performance in 2026.

Find out here: https://www.keyprinciples.co.uk/set-up-shopping-ads/

Master Google Shopping campaigns in 2026: learn setup, feed optimisation, Standard vs Performance Max, and strategies to improve sales.

28/05/2026

🎉 Happy birthday to our very own Paid Media Executive, Will! 🎂

26/05/2026

🤩Testimonial Tuesday🤩

🔗 To find out more about our services or to talk to one of our friendly team members, visit our website: https://www.keyprinciples.co.uk/

22/05/2026

This week we got the team together for another catch-up to talk through ideas, plans, and what’s coming next for us 🚀

Always good to step back, share ideas, and get everyone in the same room… although we’re pretty sure the biscuits disappeared faster than the agenda 🍪

21/05/2026

Are your Google Ads RSAs actually working or just ticking boxes? 📊

Responsive Search Ads are now the default in every Search campaign. But most advertisers are building them wrong.

The result? Generic ads that blend into the background and underperform.

Here's what separates a weak RSA from a strong one:

✅ Genuine variation in headlines, not just the same idea reworded
✅ Benefit-led messaging that speaks to your customer's problem
✅ Trust signals that reduce hesitation
✅ Descriptions that add new information, not repetition
✅ Landing pages that match what the ad promises

And one thing worth knowing: a high Ad Strength score doesn't mean your ad is actually performing. It just means Google likes the format.

We've put together a full guide on how to build RSAs properly, from setup to ongoing optimisation.

Read it here: https://www.keyprinciples.co.uk/rsa-google-ads/

A practical guide to building high-performing Responsive Search Ads, covering setup, common mistakes, and ongoing optimisation strategies.

20/05/2026

Search vs AI: Why Organic Queries Still Dominate and How Both Can Work Together

Find our in our full here: https://www.keyprinciples.co.uk/search-vs-ai

AI is reshaping search journeys, but SEO remains vital as users still rely on search engines for decisions and conversions today.

19/05/2026

🔓 𝗙𝗿𝗲𝗲 𝗣𝗗𝗙 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀 🔓

Gain exclusive access to valuable resources, including:

✅ Google Ads Audit Guide
✅ The Ultimate Guide to SEO
✅ Google Ads Audit Guide For Law Firms
✅ The Ultimate Guide to SEO For Law Firms
✅ The Secrets of Online Marketing

Click the link below to get access to these incredible resources:
👉 https://www.keyprinciples.co.uk/free-pdfs/

Key Principles offers free digital marketing PDF downloads to boost your knowledge. From PPC to SEO and more. Download your copy today.

14/05/2026

If you’re using Google Ads for e-commerce, our latest guide breaks down how to set up and optimise Google Shopping campaigns for stronger performance in 2026.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴:

🛒 Shopping campaigns are driven by product data, not keywords or ad copy

📊 Your product feed is the biggest performance lever—titles, images and attributes directly impact results

🏪 A clean setup in Google Merchant Center is essential before you even launch

⚖️ Campaign type matters: Standard Shopping gives control, Performance Max gives reach and automation

🧩 Structure should reflect real business priorities like margin, category and seasonality - not just catalogue size

📈 Optimisation doesn’t stop at launch, ongoing feed improvements and data-led adjustments are key

🤖 Automation only performs well when tracking and product data are accurate and reliable

Find out more here: https://www.keyprinciples.co.uk/set-up-shopping-ads/

Master Google Shopping campaigns in 2026: learn setup, feed optimisation, Standard vs Performance Max, and strategies to improve sales.

13/05/2026

🌎 April 2026 Update: Key Principles' Partnership with Ecologi: Planting 550 Trees and Reducing 62.45 tCO2e 🌱

12/05/2026

🤩Testimonial Tuesday🤩

Contact us today to see how we can help your business: https://www.keyprinciples.co.uk/contact/