Key Principles

24/06/2026

💷Save £1,000s by Adding Negative Keywords into your Google Ads Campaigns with our Guide!📚

In the world of PPC (pay-per-click) advertising, ensuring that your ads are seen by the right audience at the right time is essential. One powerful tool in achieving this is through the strategic use of negative keywords. This will save you £1,000s!

📈To download your FREE guide, simply visit: https://www.keyprinciples.co.uk/negatives-guide/

21/06/2026

Happy Father's Day from everyone at Key Principles!

18/06/2026

🇦🇷 From ambitious targets to outstanding results. Here's how we helped Casa Argentina rapidly grow its online shop.

When Max came to us in late 2024, the goal was clear: increase orders, capitalise on the UK BBQ season, and scale profitably.

Here's what we achieved together:
✅ 58% increase in daily orders (April to July)
✅ 7.23 ROAS from Facebook Advertising alone
✅ Targets exceeded, and growth continued through Black Friday and Christmas

Through a focused combination of Google Shopping, PMAX campaigns, Meta Ads, lookalike audiences, and seasonal campaigns, we helped Casa Argentina hit their goals and build a platform for continued growth into 2026.

"They don't just set up campaigns and let them run; they actively refine strategies to maximise performance."

Max Pistone, Co-Founder and CEO, Casa Argentina

👉 Read the full case study: https://www.keyprinciples.co.uk/case-study/casa-argentina/

Discover how we accelerated Casa Argentina's online growth through strategic Google Ads and Meta Ads campaigns in 2025 and 2026.

16/06/2026

✨ Yesterday, Terri and Malik spent the day at Entrepreneurs Circle HQ taking part in a powerful workshop focused on refining our strategic business model.

It was an inspiring day filled with deep thinking, fresh perspectives, and great conversations alongside like-minded business owners - plus some fantastic hospitality to top it all off! 🙌

11/06/2026

Still not getting the results you want from your Google Ads? 🤔

The problem might be your Responsive Search Ads.

RSAs are now the standard format but most are built with headlines that all say the same thing, descriptions that repeat themselves, and no real reason for someone to click.

Our latest blog breaks down exactly how to fix that:

→ How to write headlines that actually give Google something to work with
→ Why Ad Strength can be misleading
→ The pinning mistake that kills performance
→ How to test and improve your ads over time

Whether you manage your own ads or work with an agency, this is worth a read 👇

https://www.keyprinciples.co.uk/rsa-google-ads/

A practical guide to building high-performing Responsive Search Ads, covering setup, common mistakes, and ongoing optimisation strategies.

05/06/2026

🎉 Happy 9th Work Anniversary to our joint Managing Director and SEO wizard - Malik! 🙌

02/06/2026

If you’re using Google Ads for e-commerce, our latest guide breaks down how to set up and optimise Google Shopping campaigns for stronger performance in 2026.

Find out here: https://www.keyprinciples.co.uk/set-up-shopping-ads/

Master Google Shopping campaigns in 2026: learn setup, feed optimisation, Standard vs Performance Max, and strategies to improve sales.

28/05/2026

🎉 Happy birthday to our very own Paid Media Executive, Will! 🎂

26/05/2026

🤩Testimonial Tuesday🤩

🔗 To find out more about our services or to talk to one of our friendly team members, visit our website: https://www.keyprinciples.co.uk/

22/05/2026

This week we got the team together for another catch-up to talk through ideas, plans, and what’s coming next for us 🚀

Always good to step back, share ideas, and get everyone in the same room… although we’re pretty sure the biscuits disappeared faster than the agenda 🍪