Key Principles

30/07/2026

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝟭𝟮 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗣𝗶𝗮𝗯 𝗨𝗞!🥳

To celebrate, we sent a little thank-you gift to the office, and we're delighted to see it went down so well!

A huge thank you to Frankie and to everyone at Piab for their trust and partnership over the years. It's relationships like these that make what we do so rewarding.

Here's to many more years of working together!

28/07/2026

𝟮 𝗬𝗲𝗮𝗿𝘀 𝗪𝗶𝘁𝗵 𝗠𝗶𝗻𝘀𝘁𝗲𝗿 𝗖𝗹𝗲𝗮𝗻𝗶𝗻𝗴 🎉

This month marks two years since Minster Cleaning first came on board, and it's been two years of great collaboration ever since.

To mark the occasion, we sent a little thank-you gift to Katy, Nikki, Paul and the rest of the team.

Thanks to everyone at Minster Cleaning for two brilliant years.

Here's to many more!

23/07/2026

# 𝗔𝗿𝗲 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝘁𝗵 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗶𝗻 𝟮𝟬𝟮𝟲? #

𝗦𝗵𝗼𝗿𝘁 𝗮𝗻𝘀𝘄𝗲𝗿: 𝘆𝗲𝘀, but not in the way most businesses still use them.

Read the full article to find out why:

Hashtags still help on social media in 2026, but their role has changed- learn the platform-by-platform strategy that actually works.

21/07/2026

𝗔𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗮𝘀𝘁𝗲𝗿, 𝗯𝘂𝘁 𝗶𝘁 𝗰𝗮𝗻'𝘁 𝗿𝗲𝗽𝗹𝗶𝗰𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲, 𝗼𝗿 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀.

📈 With nearly half of online content now AI-generated, standing out matters more than ever.

💡 Discover how to make your blog worth reading in 2026 👇

https://www.keyprinciples.co.uk/ai-blogs/

Everyone is talking about AI-generated content. Some people are excited about it. Others are convinced it’s ruining the internet. Realistically, it’s probably somewhere in the middle. Recent research suggests that nearly half of all online articles are now primarily AI-generated. That figure bri...

16/07/2026

🚗 𝗚𝗼𝗼𝗴𝗹𝗲 𝗩𝗲𝗵𝗶𝗰𝗹𝗲 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗔𝗱𝘀 𝗮𝗿𝗲 𝗵𝗲𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗞 🚗

Here’s what you need to know:

🆕Show real, in-stock vehicles directly in Google Search results.

🚘 Attract qualified, lower-funnel leads with key details like make, model, price and dealer name.

🤖 Run campaigns via Performance Max with Vehicle Feeds for automated targeting and AI-driven optimisation.

✅ Meet Google’s eligibility and compliance criteria to be listed and verified.

📊 Track both online and offline conversions – from enquiries to test drives.

🔑 A real alternative to Auto Trader, giving you more control over costs and visibility.

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱?

👉 Read the full setup guide here: https://www.keyprinciples.co.uk/google-vehicle-listing-ads/

14/07/2026

🤩Testimonial Tuesday 🥳

09/07/2026

🚀 𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝗿𝗲𝗹𝘆𝗶𝗻𝗴 𝘀𝗼𝗹𝗲𝗹𝘆 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀?
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The way customers discover brands has changed. They're just as likely to find your business while watching YouTube, browsing Google Discover or checking their Gmail as they are by searching on Google.

That's where Google Ads Demand Gen comes in.

In our latest blog, we explore:
✅ What Demand Gen is and how it works
✅ Why Google is moving Display campaigns into Demand Gen
✅ Where your ads can appear across Google's platforms
✅ How Demand Gen complements Search and Performance Max campaigns
✅ Tips for getting the best results

If you're looking to build brand awareness, reach customers earlier in their buying journey and make the most of your Google Ads budget, this is well worth a read.

👉 Read the full blog here:

Discover how Google Ads Demand Gen builds brand awareness, reaches new audiences earlier, and complements Search campaigns to drive growth.

07/07/2026

# 𝗔𝗿𝗲 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝘁𝗵 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗶𝗻 𝟮𝟬𝟮𝟲? #

𝗦𝗵𝗼𝗿𝘁 𝗮𝗻𝘀𝘄𝗲𝗿: 𝘆𝗲𝘀, but not in the way most businesses still use them.

Modern platforms now rank content using hundreds of signals, captions, keywords, visuals and engagement among them. Hashtags are just one small piece of that picture, not the main driver of reach they once were.

We've put together a platform-by-platform breakdown covering Instagram, TikTok, LinkedIn, X and YouTube, along with the most common hashtag mistakes businesses are still making.

Read the full article:

Hashtags still help on social media in 2026, but their role has changed- learn the platform-by-platform strategy that actually works.

02/07/2026

Nearly half of all online content is now AI-generated.

But that’s not the biggest challenge for businesses.

The real problem? Standing out in a sea of content that all says the same thing.

AI can help you create content faster, but it can't replace:
✅ Real experience
✅ Original thinking
✅ Genuine expertise
✅ Unique insights

As AI-generated content becomes the norm, the brands that win will be the ones sharing perspectives, lessons, and evidence their competitors can't copy.

In our latest blog, we explore:
📈 Why AI content is flooding the internet
🔍 What Google actually cares about
💡 Why expertise is becoming more valuable, not less
🚀 Practical ways to make your content stand out in 2026

Read the full blog here: https://www.keyprinciples.co.uk/ai-blogs/

Everyone is talking about AI-generated content. Some people are excited about it. Others are convinced it’s ruining the internet. Realistically, it’s probably somewhere in the middle. Recent research suggests that nearly half of all online articles are now primarily AI-generated. That figure bri...

26/06/2026

𝗟𝗮𝘀𝘁 𝗻𝗶𝗴𝗵𝘁 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗵𝗼𝗽𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗺𝗮𝗻𝘆 𝘁𝗲𝗮𝗺 𝗯𝗼𝗻𝗱𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝗶𝗻𝗴𝘀! ⛳

We had a fantastic time at Swings Golf Nottingham, then rounded it off with a lovely meal at Escabeche.

A great reminder of how important it is to take time out together as a team. 🙌