02/09/2026
Colchester United rebrand concept
When I started looking at Essex clubs that I felt were ready for a rebrand, Colchester stood out as a club with plenty of history and character to work with. Depsite being a Southend United fan haha
I wanted to create something classic rather than following the usual modern badge trends. The eagle became the centrepiece, giving the identity a strong, traditional feel while nodding to the city’s Roman heritage. I paired it with a circular structure, serif lettering and a refined blue and gold colour palette to create a crest that feels as though it could have represented the club for decades.
I then built a wider visual identity around it, testing the badge across shirts, scarves, flags, stadium signage and matchday graphics. The aim was to create something that felt consistent and recognisable everywhere, from the terraces to social media.
I’m still not going to start singing “Up the U’s”, but I can admit that it looks the part.
What do you think Col.U fans?