12/06/2026
Not long after AI writing tools became open-source, there was a fear in the industry that AI would take all the copywriting jobs.
Instead, it put copy back on the agenda.
For some time, marketing campaigns seem to have focused on great design, with words seemingly less important. Then AI flooded the market with content and suddenly brands started caring about tone, persuasion and originality again.
The result? We have more copywriting work than ever. Not despite AI, but because of it.
Read our latest blog on why AI didn't kill copywriting; it reminded us why it matters.
🔗 https://resolutioncomms.co.uk/2026/06/04/ai-didnt-kill-copywriting/