SAINT OF ATHENS

SAINT OF ATHENS Saint of Athens is a creative agency dedicated to advertising, design, packaging, digital, social me Advertising Agency

Silence – Siyi – framed in elegant passe-partout. Your calm printed on discreet off-white paper. The wind sounding one w...
03/06/2026

Silence – Siyi – framed in elegant passe-partout. Your calm printed on discreet off-white paper. The wind sounding one with your breath. The hand-drawn mountains framed by your window, promising freedom. The identity of Siyi offers three-dimensional space to breathe; and it breathes silently with you.




Photography
Printing house
Paper .paper

YUSHO matcha: Winning in JapaneseIt started with the first sip of the most exquisite matcha tea we have ever tasted. Ins...
22/05/2026

YUSHO matcha: Winning in Japanese
It started with the first sip of the most exquisite matcha tea we have ever tasted. Inspiration started swirling, pooling us up into a world filled with imposing Japanese masks and old Japanese tales. We explored in total awe. And discovered that something was missing: It was the mask of the winner. This was it; the brand identity of a ceremonial matcha named Yusho, which means “victory,” deserves its own mask, one to communicate the victory of life. We created it, true to Japanese tradition. And we spelled the brand name in the way of Japanese calligraphy, but as if using matcha powder for pigment. Behold, our very own custom matcha-inspired font, accompanied by retro-style stamps, to adorn fine packaging that pairs perfectly with the matcha ritual. When the inspiration swirling stopped, we felt like winners.




YUSHO matcha: Winning in JapaneseIt started with the first sip of the most exquisite matcha tea we have ever tasted. Ins...
22/05/2026

YUSHO matcha: Winning in Japanese
It started with the first sip of the most exquisite matcha tea we have ever tasted. Inspiration started swirling, pooling us up into a world filled with imposing Japanese masks and old Japanese tales. We explored in total awe. And discovered that something was missing: It was the mask of the winner. This was it; the brand identity of a ceremonial matcha named Yusho, which means “victory,” deserves its own mask, one to communicate the victory of life. We created it, true to Japanese tradition. And we spelled the brand name in the way of Japanese calligraphy, but as if using matcha powder for pigment. Behold, our very own custom matcha-inspired font, accompanied by retro-style stamps, to adorn fine packaging that pairs perfectly with the matcha ritual. When the inspiration swirling stopped, we felt like winners.






AMALIA NOUKAKI: How do you spell design?Did you know interior design is spelled with four A’s? It’s the A’s you find in ...
19/05/2026

AMALIA NOUKAKI: How do you spell design?
Did you know interior design is spelled with four A’s? It’s the A’s you find in AmAliA NoukAki, the inspired interior designer we designed a new brand identity for. Once we realized this simple spelling truth, a whole concept was born. We used the letter -a- times four; we placed the four a’s carefully, making them feel open to all directions and all design potential; and we watched the elegant curves, and the flirtatious serifs of the typeface create an enchanting, vibrant continuum. The four-A icon is more than an icon of a logo system. It’s a complete illustration, the master decorative element of all identity materials for . In fact, this illustration dresses the brand as if it was an interior. Come on in!


PEACE + CHAOS SKG. BETWEEN RUNWAY AND RUPTUREThe interior concept explores the duality at the heart of the fashion indus...
02/04/2026

PEACE + CHAOS SKG. BETWEEN RUNWAY AND RUPTURE
The interior concept explores the duality at the heart of the fashion industry—where precision and disruption, serenity and intensity, coexist in a constant state of tension. Inspired by the contrast between the peaceful minimalism and the chaotic energy of the iconic Peace + Chaos, the SKG flagship space becomes a physical narrative of this paradox.
In here, fashion operates between two extremes: the calm, meditative discipline of craftsmanship, tailoring, and timeless design and the chaotic world of style, production, and reinvention.
This interior translates that duality into spatial experience, inviting users to move through zones of stillness and clarity into moments of visual and sensory overload, echoing the rhythm of the industry itself.
The peace areas represent the atelier; the origin of creation with soft, neutral palettes, natural materials, clean lines, negative space, and diffused, ambient lighting.
The chaos zones embody the runway, the backstage, and the fashion cycle’s intensity with high-contrast colors, layered textures and unexpected material juxtapositions, fragmented geometries and asymmetry, and dynamic lighting.
This project positions the interior as a living metaphor for the fashion industry: a space where order and disorder are not opposites, but collaborators.
By embracing this duality, the design invites users to experience both the quiet soul of creation and the electric pulse of transformation—revealing that beauty in fashion, as in space, emerges from the balance between the two.



Concept SAINT OF ATHENS
Interior design
Architectural Works
Photography

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