18/05/2026
JOE & THE JUICE has officially landed in Greece and jetdrops was there from day one.
For the launch of Joe & The Juice Greece, we designed and implemented a 360° launch campaign that brought the Joe & The Juice lifestyle to life for the local audience.
From the initial creative concept and design, to high-end photo and video production, custom PR Kits distributed to selected content creators in collaboration with Davlas PR., media buying, and the coordination of the Kolonaki opening party, our team worked across every touchpoint to create a launch experience true to the brand’s global energy.
The opening in Kolonaki marked the beginning of Joe & The Juice’s journey in Greece.
Next stop? Glyfada for the next Joe & the Juice Greece store.