10/09/2026
A new chapter for digital insurance innovation in Romania has begun. We have joined forces with Anytime Romania, the digital-first insurance brand of Interamerican and the Achmea, to drive their strategic expansion in Southeast Europe.
Establishing a strong digital footprint in a new market demands a precise digital infrastructure. Acting as their performance and strategic partner in Romania, our proactive consultancy focuses on engineering highly efficient digital channels. We are successfully supporting their launch phase while securing long-term market demand and brand trust.
The launch phase highlights a highly successful market entry: between February and May, we worked together to build a solid foundation for new policies and quote requests. Maintaining tight control over the marketing mix, we focused on optimizing policy acquisition costs and improved the quote-to-policy conversion rate, alongside a massive surge in overall traffic, delivering results perfectly aligned with our initial targets.
Grounded in our strategic pillars of growth, efficiency, scale, and intelligence, we provide the proactive business guidance required to secure Anytime’s sustainable long-term success.
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