17/10/2025
What. A. Ride.
After 1.5 years in the making, we finally get to share one of the wildest, boldest, and most technically ambitious venue transformations we’ve executed, and a 1st venue of its kind in UK/EU: Paddy’s Sportsbook, right in the heart of the Hippodrome Casino London.
This is not just a sports bar. It’s a full-throttle, 360° sensory experience.
From the moment you descend into the space, you’re immersed in energy. The entrance corridors are wrapped in crowd-filled fresco-style murals, designed to evoke the electric tension of walking into a packed stadium, surrounded by your team, your rivals, the roar of anticipation. Then it opens into a grand Roman-arched gateway that sets the tone for what’s inside.
Step into the arena and you’ll find yourself surrounded by nearly 50 ultra-high-def screens, all calibrated for maximum clarity from every angle. The seating is laid out in tiered layers, creating the shape and spirit of a modern colosseum, but with a plush, luxurious edge. At the centre, a massive arena-style jumbotron lights up overhead, syncing the entire space into one pulsating moment of sport, drama, and celebration.
The design is deliberate down to the millimetre. Custom marble surfaces, bespoke leather seating, precision lighting, integrated tech, and an atmosphere that never lets you forget you’re somewhere entirely new.
We couldn’t have made this happen without the relentless ambition and belief from our brilliant clients at and .
More than a venue. A first-of-its-kind destination.
An incredible fit out team behind this:
