25/05/2026
Working with SuperValu Food Academy producers means becoming true partners in their brand journey - mentoring and guiding them through packaging, from materials and sustainability considerations to shelf presence and the creative choices that help products stand out in a crowded retail space.
We were delighted to collaborate with RAHA Curry to explore packaging directions for their onion bhajis, naan breads and butter chicken range. Together, we shaped and refined visual concepts inspired by generations of spice trading and hospitality, developing a system that feels warm, contemporary and authentic, while remaining commercially strong and shelf-ready.
Our role also includes connecting clients with trusted print partners and ensuring every design decision supports both brand storytelling and real retail impact.
Huge congratulations to Ash, Dheeraj and the RAHA Curry team on building such an exciting Irish food brand. We look forward to continuing the journey as their range grows.
RAHA Indian Cuisine SuperValu Ireland