13/07/2026
When Slieve Mish Honey joined the SuperValu Food Academy, they had an exceptional product with a rich story behind it. Our role was to create a brand and packaging system that communicated that quality before the customer even picked it up.
We began with a brand workshop to uncover the values, provenance and personality behind Slieve Mish Honey. From there, we refreshed the brand identity and developed a cohesive packaging system that organised the range into three distinct collections: Mountain, Forest & Woodland, and Meadow and Garden Honeys.
Every design decision was made with retail in mind, from creating a strong shelf presence and a clear product hierarchy to developing a visual identity that feels authentic, premium and built for growth. We also guided the team through packaging formats, connected them with trusted production partners and oversaw the print process to ensure the final product reflected the quality of the brand.
Today, Slieve Mish Honey's Cut Comb range is proudly stocked in SuperValu stores, with a brand identity and packaging system designed to grow alongside the business.
If you are bringing a food product to market, we would love to help you create packaging that tells your story, captures attention and performs on shelf.
SuperValu Ireland