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ARM Worldwide

Name: ARM Worldwide
Address: 4th Floor, Plot 107, Sec 44, Gurugram, 122011, IN
Telephone: 9910400475

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21/11/2024

We at Worldwide are expanding our Social Media and design team and are on the lookout for talented people who are excited to make an impact.

𝐖𝐞’𝐫𝐞 𝐇𝐢𝐫𝐢𝐧𝐠:
Junior Motion Graphic Designer
Experience: 1-2 years
Location - Mumbai

Social Media Executive
Experience: 1-2 years
Location - Gurugram

If you or anyone you know is interested, please share your resume at [email protected] with your Current CTC, Expected CTC, and notice period.

20/11/2024

𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫𝐞𝐝 𝐡𝐨𝐰 𝐚 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐜𝐚𝐧 𝐛𝐨𝐨𝐬𝐭 𝐛𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐢𝐧 𝐚 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐦𝐚𝐫𝐤𝐞𝐭?

Our campaign for Dabur Pudin Hara Fizz showcases how a strategic approach, leveraging trusted influencers, can drive brand visibility and engagement among millennials and Gen Z.
Here’s how we achieved that:

𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲𝐢𝐧𝐠 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬
- Dabur Pudin Hara Fizz had low brand awareness compared to its liquid and pearl variants.
- The challenge was to introduce this new product to a Target audience and make it a preferred choice.
- A need to highlight its Ayurvedic, natural ingredients for complete relief from gastric issues.

𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬
- We partnered with 6 food bloggers and chefs, including ‘Bharatz Kitchen,’ to lend authenticity and trust to the campaign.
- By creating 60-second interactive reels, the influencers communicated the product’s effectiveness and refreshing aftertaste, connecting with the target audience through storytelling.
- We focused on building consistent brand recall by having influencers post content both on their personal profiles and the brand’s page for wider exposure.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬?
- 500k+ 𝐕𝐢𝐝𝐞𝐨 𝐕𝐢𝐞𝐰𝐬, increasing product visibility among the target audience
- 𝐓𝐨𝐭𝐚𝐥 𝐑𝐞𝐚𝐜𝐡, significantly amplifying brand presence.
- An impressive 5.06% 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐑𝐚𝐭𝐞, reflecting strong interaction with the content

Want to know more about how we crafted this successful influencer marketing strategy? 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐲, and let us know your thoughts in the comments!

16/11/2024

The global OTT market is thriving, with users spending an average of 17 hours per week streaming, and 70% indulging in binge-watching. This surge is reshaping digital marketing strategies, driving a steady rise in OTT video advertising. While users and marketers tap into its potential, creators are the true force multiplying its value.

𝐀𝐭 𝐭𝐡𝐞 @𝐀𝐝𝐠𝐮𝐥𝐥𝐲’𝐬 𝐒𝐜𝐫𝐞𝐞𝐧𝐗𝐗 , our Co-founder and CEO Manas Gulati ulati joined in celebrating the storytellers behind the camera and the visionaries bringing these stories to life. It’s exciting to see how their creativity and innovation will keep shaping the future of OTT growth and unlocking endless opportunities for marketers!

14/11/2024

With OTT platforms reshaping how audiences consume content, brand integration has become essential—not just for marketers, but for all stakeholders in the digital content ecosystem. At the ADGULLY’s 2024 yesterday, our Co-founder and CEO, Manas Gulati, led an insightful session on aligning advertiser expectations with authentic brand integration, alongside industry experts Mahip Dwivedi ↗️, Vice President & Head of Marketing at Pepperfry, and Himanshu Khandelwal, AVP Digital Business at Axis Mutual Fund.

Together, they explored the vast opportunities within this space, drawing inspiration from successful brand examples and delving into key elements such as measuring metrics, platform strategy, success rates, and the role of data in enhancing integrated approaches.

We extend our thanks to the team ADGULLY for initiating such invaluable conversation and providing a platform that encourages innovation, pushing the industry collectively forward.

Here's to more such opportunities to deepen our insights together!

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14/11/2024

Premium is the new mindset redefining how Indian consumers perceive quality, value, and experience. As disposable incomes rise, shoppers are no longer just price-conscious —they’re investing in products that reflect quality, craftsmanship, and long-term value. From Levi’s premiumisation strategy to Apple’s ecosystem-driven loyalty, brands are gaining consumer trust by blending exclusivity, superior materials, and emotional connection.

Our Co-Founder and CEO, Manas Gulati, discusses this shift and explains how different are approaching the 'value-sensitive' Indian market, offering more than just products—they’re providing a complete experience. Read more about this evolving space and let us know: What defines value in a premium purchase for you?

https://bestmediainfo.com/special/in-depth/luxury-for-the-masses-how-premiumisation-is-shifting-indias-consumer-landscape-7453813

12/11/2024

In today’s digital age, where every brand is vying for attention, the real question is: 𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐜𝐮𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐧𝐨𝐢𝐬𝐞 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐚𝐭 𝐭𝐫𝐮𝐥𝐲 𝐬𝐭𝐚𝐧𝐝𝐬 𝐨𝐮𝐭?⁣⁣

At e4m Confluence 2024, our Co-founder and CEO, Manas Gulati, joined industry experts Shradha Agarwal, Sowmya Iyer, Dhwani Shah, Anisha Iyer, and Ashok Shinde, with Neeta Nair as the session chair for an engaging panel discussion on the topic, “How to Cut Through Digital Hype and Embrace Genuine Grit.”

Powered by strategies and expert insights, the session offered impactful ways to thrive in today’s saturated digital ecosystem, focusing on retaining authenticity while overcoming the challenges of cutting through digital noise.⁣⁣

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐩𝐚𝐧𝐞𝐥 𝐮𝐧𝐩𝐚𝐜𝐤𝐞𝐝:⁣⁣

- 𝐀𝐯𝐨𝐢𝐝 chasing trends that don’t fit your brand⁣⁣
- 𝐃𝐢𝐭𝐜𝐡 outdated digital tactics that no longer resonate⁣⁣
- 𝐁𝐚𝐥𝐚𝐧𝐜𝐞 tech tools, like AI, with authentic, personalised engagement⁣⁣
- 𝐒𝐡𝐢𝐟𝐭 focus to newer platforms to reach today’s audiences⁣⁣
- 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 digital strategies for long-term brand growth, not just short-term wins ⁣⁣

This conversation illuminated how marketers can find the right balance between staying current and preserving authenticity, and most significantly, leverage emerging technologies to drive innovation and long-term growth. Because the future of digital marketing is all about agility, creativity, and data-driven decision-making. ⁣⁣

We extend our thanks to Shaquaib, Michelle, and the entire exchange4media team for making it all happen and for initiating such crucial discussions that contribute to industry growth and create platforms for collaboration and collective learning. We look forward to more such fantastic opportunities in the future!⁣⁣

06/11/2024

The festive season isn’t just about sales—it’s about stories, culture, and the joy of connection. Brands across India are celebrating alongside their audiences, with campaigns that tug at the heartstrings and celebrate shared traditions. From Diwali to New Year’s, these are moments brands use to connect in ways that truly matter.

Our Co-Founder and CEO, , delves into what makes festive marketing so powerful, throwing light on some strategies and campaign highlights. Click the link below to see how brands are blending culture with Emotions to leave a lasting impression. Let us know which Festive campaign touched your heart!

https://bwmarketingworld.com/article/festive-marketing-for-brands-connecting-through-culture-538030

28/10/2024

Festivals and heartwarming campaigns go hand in hand, and when it comes to Diwali, they shine even brighter, setting the perfect festive mood. ✨ From celebrating the joy of togetherness to reflecting on cherished traditions, some Diwali campaigns beautifully capture the spirit of the season and enhance our celebrations. 🪔🎉

Have you had a chance to watch them yet? If not, you’ve come to the right place! In this week’s ARMInsight, we bring you a roundup of the best Diwali campaigns launched so far this year. Read now and let us know which ones were your favourites, or if we missed any that deserve a mention! 💬👇

https://bit.ly/4fne8gK

25/10/2024

The festive season is here; marking a vital time for businesses to connect with consumers and make a lasting impression. As we dive into this vibrant season, consumer sentiment is buzzing, spending is up, and brands are launching campaigns and special offers across every platform.

Our Co-Founder and CEO, Manas Gulati, shares insights in hashtag 's special annual column, Festive Mood, stressing how social media platforms drive major adspending this season. Click the link below to explore more, and tell us which trends stand out to you!

https://lnkd.in/gCps7w2C

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24/10/2024

What if your brand could create a memorable shopping experience this festive season? E-commerce in India is gearing up for a record-breaking period, with projected sales growth up to 20%. So, what strategies can brands adopt to make the most of this opportunity?

To know more click below!
https://bit.ly/4hbYjvj

14/10/2024

Did you know that 80% of customers say User-Generated Content (UGC) influences their buying decisions?

Using UGC on social media can provide a brand with a powerful advantage! If you’re searching for strategies to enhance brand interactions, you’re in the right place.

Swipe to discover more!

12/10/2024

Ever noticed how Netflix taps into viral trends to promote their shows? Remember the Bird Box challenge? They used memes to keep the buzz alive and boost viewership. With 75% of people sharing memes daily, it’s clear the need to meme-ify your brand—it's the key to staying relatable and engaging with your audience in a fun, effective way. Curious about how meme marketing works and how it can give your brand a lift?

Check the link below:

https://bit.ly/401gldy

Address

4th Floor, Plot 107, Sec 44
Gurugram
122011

Telephone

9910400475

Website

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