08/03/2023
Our Cheil team was tasked with creating a showroom that stands out from the crowd, so we put our thinking hats on and got to work. It was a real pleasure to be given the opportunity and to assist in the creation of the largest KIA showroom worldwide, and the largest automobile showroom in the entire region.
Our team of architects and engineers worked tirelessly to create a showroom that would not only be visually jaw-dropping, but also highly functional. From the design, interior fit out, material selection & sourcing, civil work, furniture fabrication, supervision, ex*****on and installation. Tying the showroom together with a digital touch that tailors the showroom to the expectations of today’s consumers, while also maintaining the elegant feel of Kia - our aim was to satisfy our client, as well as all the showroom visitors.
We created the concept of contrasts and opposites uniting, to reflect the ever-changing world around us. Upon entering, you will find the exhibition area which exudes a futuristic look thanks to the refined corners and achromatic colors. A conscious decision was made to use steel, which gives off a subtle reflection to the cars, increasing their visibility and sense of space. In contrast, the customer zone is warm and cozy, utilizing a wood design with round edges, making customers feel right at home. The spaces work together harmoniously, maintaining balance and emphasizing contrast.
Customers can rest easy after dropping their car off at the aftersales service. A wide space where customers can roam freely, they have full view of the technicians setting up their car while under maintenance.
Finally, Kia aimed to make their showroom an experience for the whole family. And thus, Kia Traffic Park, and Kia Café are located within the showroom, to help deepen the bond with the brand and increase organic flow.
Stop by for a visit sometime and experience what words alone cannot describe!
