So PR So PR | Amsterdam
Fashion, Beauty & Lifestyle PR & (brand) Communication Agency for O+O Publicity, Influencer & Celebrity Seeding and marketing

.nl announces a long-term global partnership with  who joins the brand as Chief Creative Officer. In this role, the mult...
07/05/2026

.nl announces a long-term global partnership with who joins the brand as Chief Creative Officer. In this role, the multi-hyphanete will contribute to Glow25’s creative direction, brand strategy, campaigns, and product development. The collaboration marks a new phase for Glow25, evolving from a German collagen product into an internationally positioned high-end beauty brand. The powerhouses together introduce a pro-aging perspective, positioning aging as a reflection of experience, character, and personal growth. Can we get a hell yes?!

The Italians really do it better. So when in Italy, it’s all about coffee (and a little food obsession too). Two days in...
04/05/2026

The Italians really do it better. So when in Italy, it’s all about coffee (and a little food obsession too). Two days in Milan for Design Week x De’Longhi with & , and they fully tasted their way through it (can’t blame them). Pizza diavola, pasta with coffee gratings (yes, really), tiramisu lattes that are a bit too perfetto to be real, and a tiny universe of miniature cafés by Simon Weisse that felt like stepping inside a dream. Very aesthetic. Very Italian. Very la dolce vita. And the best part? Meeting the De’Longhi community from all over the world, all in one place. Perfection, one sip at a time.

Urban life vs country life, chasing city streets and open skies. From the concrete jungle to the great outdoors and ever...
30/04/2026

Urban life vs country life, chasing city streets and open skies. From the concrete jungle to the great outdoors and everywhere in between. We’re keen on KEEN.
.nederland

Grazia’s movie night 🎬 Beautiful evening, lots of laughs, so many memories, a little nostalgia and the last slide explai...
30/04/2026

Grazia’s movie night 🎬

Beautiful evening, lots of laughs, so many memories, a little nostalgia and the last slide explains everything

23/04/2026

What is more fun than seeing our collections out in the wild? When said collection is not only worn but also drawn. connects the dots all the way from to

If you didn’t want to get married before… you probably want to right now. At Huize Frankendael, we hosted the Primark Oc...
18/04/2026

If you didn’t want to get married before… you probably want to right now. At Huize Frankendael, we hosted the Primark Occasion Wear Collection in a setting that felt straight out of a modern princess dream. Guests arrived to live saxophone sounds, golden light and an atmosphere full of elegance and celebration, all captured by .damonrigter. The full collection was showcased throughout the venue, while a touch-up station by and kept everyone looking their best. Lunch unfolded as a shared dining experience, with seasonal dishes crafted with care. A personalized card game kept things interesting (and slightly competitive), testing guests’ table manners in the most unexpected way. We wrapped up the afternoon the only proper way: with an incredible cake moment, because no dreamy lunch is complete without dessert. And suddenly… bouquets were caught and group chats started talking weddings.

15/04/2026

Sssssst the pasword is: asimplehello. So Gossip Girl back again, live from the So secret society where I spied with my little eye: The electric bike of your dreams, cameras that are both off- as well online, a wedding chapel (who tied the knot you wonder?!) and the latest on beauty, skincare, food and fashion all in one So Drops. Can you keep a secret?

.official .nl

Meet Kiki. Started as a PR intern, stayed as part of the So Family (where have we heard this story before?!). Now in her...
13/04/2026

Meet Kiki. Started as a PR intern, stayed as part of the So Family (where have we heard this story before?!). Now in her final year of AMFI Branding, Kiki is our Online Backoffice Producer, keeping track of every online mention like it’s front row at fashion week. With an eye for detail, she’ll spot what everyone’s wearing on TV before you even find the remote control. A true go-getter who takes initiative and runs events like a pro… and then goes home to her roomie (cute detail: it’s her grandmother).

03/04/2026

Pastels, pastels, pastels… because a girl can never have too many. Just like her lingerie sets. With summer time kicking in and hot girl summer counting down, it’s officially time to get the lingerie out and show some skin. This week we turned So Studio Amsterdam into the ultimate content playground with : 15 creators, the SS26 collection and every dreamy set you could imagine. Think soft pinks, lilacs, powder blue, and lace everywhere. Creativity, chaos and editorial-worthy shots, for LingaDore’s socials and the creators’ own feeds. Pastels, lace, and zero rules - just girls, their and good lighting.

02/04/2026

Same team, new energy, upgraded space. From now on, you’ll find the So Office and Showroom downstairs instead of the first floor. Like birds of a feather, we stick together. So Drops Members Club Edition… or better said: what happens when you give us 15 minutes before doors open. Fast forward to pre-event chaos: last-minute prep in full swing, gloss flying, everyone pretending they’re calm (they’re not). Chaotic? Maybe. Fun? Always. If this Members Club had one rule? So Tess said it best: you gotta smell good. No exceptions. The rest of the team? Fully committed to the new identity: So Lars, So Tess, So Yas.. we’re not explaining. And just when you think it couldn’t get more unserious… let’s just say not everyone left single (don’t let Valentino know). Just another calm and collected So Drops moment.

01/04/2026

1 APRIL…

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Admiraal De Ruijterweg 21-1
Amsterdam
1057JT

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Maandag 09:00 - 18:00
Dinsdag 09:00 - 18:00
Woensdag 09:00 - 18:00
Donderdag 09:00 - 18:00
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