Wat zijn de openingstijden?

Maandag 09:00 - 18:00 Dinsdag 09:00 - 18:00 Woensdag 09:00 - 18:00 Donderdag 09:00 - 18:00 Vrijdag 09:00 - 18:00

So PR

Name: So PR
Address: Admiraal de Ruijterweg 21-1, Amsterdam, 1057JT, NL
Telephone: +31204081868
Price range: ££££

So PR | Amsterdam
Fashion, Beauty & Lifestyle PR & (brand) Communication Agency for O+O Publicity, Influencer & Celebrity Seeding and marketing

24/08/2026

The value of UGC lies in making a brand feel effortless in everyday life.

For Björn Axén, we partnered with Amarens to create content that feels true to her aesthetic, while naturally bringing the product into focus.

BJÖRN AXÉN Amarens

19/08/2026

A day in PR with So bram.brand & So C H A L U N A: PR Manager & Content Manager at So PR

08:15 - Bram is already out and about. Chaluna is still in her pyjamas. Perks of living close to the office.

09:00 - Bram took the tram. Chaluna got her morning steps in.

09:30 - Office rule no. 1: De'Longhi Nederland coffee first (most important part of the day)

10:30 - A morning of meetings: Sunday Natural Nederland for Bram. Something exciting brewing with Steve Madden for Chaluna.

11:30 - ⁠Behind the scenes of a Y’AMOUR x Zenner PR seeding: Bram writes the cards. Chaluna finds the perfect creators to send it to.

12:30 - Lunch date. As always. Three years and counting.

13:30 - Bram’s on matcha duty, using the best matcha from Sunday Natural Nederland. Chaluna’s on guest list duty for So Drops.

14:30 - The glamorous life of PR: emails & endless TikTok scrolling: Bram in Mailchimp working on a Swing Jewels Gold Jewellery press release. Chaluna scouting new creators on TikTok.

16:00 - ⁠Bram is getting LaDress new collection onto the image bank for the press. While Chaluna is busy creating a DIY TikTok for Bison Nederland.

17:00 - End-of-day-duties: Bram & Valentino are getting the showroom back in shape. While Chaluna wraps up the last PR packages.

That’s a wrap. Two roles, one day: PR & Content.

18/08/2026

The faces behind the brands. Dit zijn wij! Chaluna ging de straat op met een brandende vraag: “wie denk je dat we zijn?” En ja, het antwoord lag wel heel dicht bij de waarheid, maar met manicures als die van ons was de kans dat dit So’tje vrachtwagenchaffeurs waren wel erg klein.

14/08/2026

Obsessed with water, duck treats & birds. You’ve met his significant other before on this account (hi tacoverheijden): meet Benson, the mini labradoodle that stole our hearts (and our crumbs if he had his way). Taco & Jeroen might be raising him, but we are taking credits for all his polite cuteness. Paws up for our co-worker of the month (and beyond).

13/08/2026

Those big fancy editorials are beautiful, larger than life impressive but if you if you know us even a little you know that we are workhorses moonlighting as show ponies and therefor let’s put our hands together for gorgeous shoppingpages like this one in the latest &C featuring Sunday Natural & Tenue Soleil (with images straight from our So image bank).

&C the magazine 𝔸𝕞𝕓𝕖𝕣 𝕕𝕖 𝕎𝕚𝕝𝕕𝕖 𝕕𝕖 𝕃𝕚𝕘𝕟𝕪 Sunday Natural Nederland Tenue Soleil ®️

06/08/2026

Serving you to the latest Fashion, Beauty & Lifestyle trends since 2005. The hottest of the moment is also the easiest way to get some fiber and vitamins into your summer diet (read: always on the go and out and about with zero groceries on hand): 🍎🍐🍊

03/08/2026

As seen on the runway: celebrating 10 years of Tess van Zalinge, where couture met (un)conventional design quests. Every look was finished with KEEN Footwear | Benelux iconic UNEEK, a silhouette crafted from two cords and endless creativity. One catwalk, just two cords.

Photo credits: Iris Ooms

01/08/2026

Back in the day, a Pl***oy shoot could cost you your job. Today? At So, it comes with champagne. One year ago we already celebrated Chaluna’s 10 page Pl***oy feature.

This year? We’re celebrating a cover. YES. A COVER. Huge congratulations to our very own Content Manager, , on becoming Pl***oy Netherlands’ August cover star, with a badass shoot at Circuit Zandvoort (and yes, you’ll spot a little So moment in the issue too.)

What makes us proud isn’t just the cover (although... ICONIC). It’s the confidence behind it.

At So, we’re all about cheering each other on. So when Chaluna told us she’d be shooting for Pl***oy again, there was only one response: HELL YES. Seeing someone own their story, celebrate their body and encourage other people to celebrate themselves, exactly as they are.

That’s worth celebrating. Last week calls for STËLZ Hard Drinks, pizza from at So Studio Amsterdam and a lot of screaming over every single page. And, safe to say, So Bestie Bram had the fold-out poster hanging in his bathroom before the champagne was even cold. Congrats, Chaluna. We couldn’t be prouder.

Now in stores Pl***oy Netherlands

Creative Director: AMANDA ELISE K.
Photography: Wieteke Konings
Styling: Pedro Jesus
HMUA: Perlau Triolo

29/07/2026

We don’t need an excuse to paint the town red, orange, yellow, green, blue nor purple. We’ve doing it for years and will continue to do just. WorldPride or just another Monday does not matter to us, PRide is in our DNA.

28/07/2026

Sugar, spice and everything nice. Miljuschka knows her way around the grocery store, the farmers market and the patissier as much as she knows her body, her style, her confidence. (un)Covered in Sapph Lingerie, ROUMANS and Noblesse Oblige Lingerie she graces the pages of Beau Monde.

Miljuschka for Beau Monde
Photography:
Styling: Brigitte Kramer
Makeup & Hair: Jedidjah

Adres

Admiraal De Ruijterweg 21-1
Amsterdam
1057JT

Openingstijden

Maandag	09:00 - 18:00
Dinsdag	09:00 - 18:00
Woensdag	09:00 - 18:00
Donderdag	09:00 - 18:00
Vrijdag	09:00 - 18:00

Telefoon

+31204081868

Website

http://www.so-pr.com/

Meldingen

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