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So PR So PR | Amsterdam
Fashion, Beauty & Lifestyle PR & (brand) Communication Agency for O+O Publicity, Influencer & Celebrity Seeding and marketing

16/10/2026

PSSST… this one stays OFF THE RECORD 🤫. Or does it? So DROPS was back, and this time we rolled out the blue carpet. Flashing cameras, VIP treatment and secrets too good to keep.

From skin scans to hair transformations, gold or silver dilemmas and watches keeping our sleeves in check. We got lucky at the claw machines, customized our keychain earpods and personalized our So OFF THE RECORD longsleeves. Basic merch? Not on our watch.

Hot or cold coffee, always Perfetto. New York hot dogs, fresh stroopwafels, Swedish candy and a daily dose of collagen. Even the viral Lidl pans made an appearance.

Press, creators and brands came together for a day full of beauty, fashion, food and some secrets. But you didn’t hear it from us.

XOXO, Team So.

.nl .nl .jewelry

15/10/2026

Good shoes take you to good places. This time, Antwerp. 👠

For the first Belgian event, we turned .antwerp into a shoe lover’s paradise. No showroom? No problem. Think iconic shoe switches, statement styles and a six course dinner served with a side of style.

We handed over the mic to to take you through the night, one iconic step at a time. 👀

18/09/2026

Rain looks good on you. ☔️🐆 For the launch of the new limited-edition GANNI x HUNTER capsule collection, we hit the streets to deliver some rainy day essentials to creators and press. Leopard rain jackets, iconic boots and plenty of pieces to mix, match and make your own. Because bad weather deserves a good outfit.

It’s raining: the it-collab of the season! What do you get when you combine the Copenhagen cool girl spirit of GANNI wit...
17/09/2026

It’s raining: the it-collab of the season! What do you get when you combine the Copenhagen cool girl spirit of GANNI with the heritage of British cornerstone Hunter Boots Benelux ? A run don’t walk collaboration that makes you long for rain all year round.

The value of UGC lies in making a brand feel effortless in everyday life.For Björn Axén, we partnered with Amarens to cr...
24/08/2026

The value of UGC lies in making a brand feel effortless in everyday life.

For Björn Axén, we partnered with Amarens to create content that feels true to her aesthetic, while naturally bringing the product into focus.

BJÖRN AXÉN Amarens

19/08/2026

A day in PR with So bram.brand & So C H A L U N A: PR Manager & Content Manager at So PR

08:15 - Bram is already out and about. Chaluna is still in her pyjamas. Perks of living close to the office.

09:00 - Bram took the tram. Chaluna got her morning steps in.

09:30 - Office rule no. 1: De'Longhi Nederland coffee first (most important part of the day)

10:30 - A morning of meetings: Sunday Natural Nederland for Bram. Something exciting brewing with Steve Madden for Chaluna.

11:30 - ⁠Behind the scenes of a Y’AMOUR x Zenner PR seeding: Bram writes the cards. Chaluna finds the perfect creators to send it to.

12:30 - Lunch date. As always. Three years and counting.

13:30 - Bram’s on matcha duty, using the best matcha from Sunday Natural Nederland. Chaluna’s on guest list duty for So Drops.

14:30 - The glamorous life of PR: emails & endless TikTok scrolling: Bram in Mailchimp working on a Swing Jewels Gold Jewellery press release. Chaluna scouting new creators on TikTok.

16:00 - ⁠Bram is getting LaDress new collection onto the image bank for the press. While Chaluna is busy creating a DIY TikTok for Bison Nederland.

17:00 - End-of-day-duties: Bram & Valentino are getting the showroom back in shape. While Chaluna wraps up the last PR packages.

That’s a wrap. Two roles, one day: PR & Content.

18/08/2026

The faces behind the brands. Dit zijn wij! Chaluna ging de straat op met een brandende vraag: “wie denk je dat we zijn?” En ja, het antwoord lag wel heel dicht bij de waarheid, maar met manicures als die van ons was de kans dat dit So’tje vrachtwagenchaffeurs waren wel erg klein.

Obsessed with water, duck treats & birds. You’ve met his significant other before on this account (hi tacoverheijden): m...
14/08/2026

Obsessed with water, duck treats & birds. You’ve met his significant other before on this account (hi tacoverheijden): meet Benson, the mini labradoodle that stole our hearts (and our crumbs if he had his way). Taco & Jeroen might be raising him, but we are taking credits for all his polite cuteness. Paws up for our co-worker of the month (and beyond).

Those big fancy editorials are beautiful, larger than life impressive but if you if you know us even a little you know t...
13/08/2026

Those big fancy editorials are beautiful, larger than life impressive but if you if you know us even a little you know that we are workhorses moonlighting as show ponies and therefor let’s put our hands together for gorgeous shoppingpages like this one in the latest &C featuring Sunday Natural & Tenue Soleil (with images straight from our So image bank).

&C the magazine 𝔸𝕞𝕓𝕖𝕣 𝕕𝕖 𝕎𝕚𝕝𝕕𝕖 𝕕𝕖 𝕃𝕚𝕘𝕟𝕪 Sunday Natural Nederland Tenue Soleil ®️

Adres

Admiraal De Ruijterweg 21-1
Amsterdam
1057JT

Openingstijden

Maandag 09:00 - 18:00
Dinsdag 09:00 - 18:00
Woensdag 09:00 - 18:00
Donderdag 09:00 - 18:00
Vrijdag 09:00 - 18:00

Telefoon

+31204081868

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