16/10/2026
PSSST… this one stays OFF THE RECORD 🤫. Or does it? So DROPS was back, and this time we rolled out the blue carpet. Flashing cameras, VIP treatment and secrets too good to keep.
From skin scans to hair transformations, gold or silver dilemmas and watches keeping our sleeves in check. We got lucky at the claw machines, customized our keychain earpods and personalized our So OFF THE RECORD longsleeves. Basic merch? Not on our watch.
Hot or cold coffee, always Perfetto. New York hot dogs, fresh stroopwafels, Swedish candy and a daily dose of collagen. Even the viral Lidl pans made an appearance.
Press, creators and brands came together for a day full of beauty, fashion, food and some secrets. But you didn’t hear it from us.
XOXO, Team So.
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