Identify

24/06/2026

Several months ago I was watching a Tiktok video about overcrowded beaches in Sydney during lockdown. I was stuck, feeling trapped, in lockdown in Auckland and the rule breaking in Aussie made me feel incensed. I shared...

Several months ago I was watching a Tiktok video about overcrowded beaches in Sydney during lockdown. I was stuck, feeling trapped, in lockdown in Auckland and the rule breaking in Aussie made me feel incensed. I shared it to my personal Facebook profile, and quickly discovered (from people who were...

24/06/2026

Your marketing web should cater to customers at different engagement levels. As explored in my book:
🕸️Create content for awareness, consideration, and decision stages.
🕸️Tailor messaging to speak to each stage's needs.
🕸️Monitor engagement to identify which stage your audience is in.
🕸️Continuously adapt and refine your web based on feedback.
How do you ensure your marketing web meets the needs of various customer stages?

23/06/2026

👗 Oh my goodness! I saw the most incredible dress the other day. It was amazing
It was also $595
And I only had $75 in my budget
👗 So of course - I said to the designer “hey I know the dress is $595 but I only have $75
So can I just get something just like that dress but for $75
And she said
NO
And that was FAIR

Set your prices. Stick to your prices. Be a designer dress if you want to, but don’t then take other offers because your value doesn’t meet their budget. Their budget isn’t your responsibility

18/06/2026

Procrastinating your marketing? Let’s get you moving.
Look, I've got to come clean. When someone like Verity Craft from Intelligent Ink decides to work with me, I know I’ve got to bring my A Game
Because Verity knows her stuff. She’s an expert in her field (like most of my small business owners) and she’s coming because she means business.
She’s not there for the shallow stuff. She wants analysis, clear actionable tasks specific to her needs, and a business of stuff that either she’s going to do, a team member will do or it will be outsourced.
Because when Verity makes an action plan - you know it’s going to happen.
My job was just to help her know what to put on that plan, to get some nitty gritty action points on there for my own expertise, and then help her prioritise what needed to be done first to get the hidden sales, the growth into new markets, and further develop Intelligent’s Ink position both here in NZ and on a global scale.
Better yet, being able to do it with business partner Christina at her side meant they could make the necessary calls and decisions and get things moving straight away.
If you’re an action taker who loves (and knows you need) a plan, you’re going to love getting that marketing action plan locked and loaded. All it takes is two days with me and a small group of like minded small business owners.
Ready?

17/06/2026

It was day one of a new job in a new town. Toni had taken a job at a local radio station in Broome, Western Australia, and a tropical low pass went through and caused damage to buildings and businesses. This was the po...

It was day one of a new job in a new town. Toni had taken a job at a local radio station in Broome, Western Australia, and a tropical low pass went through and caused damage to buildings and businesses.  This was the point where Toni saw that regionally based businesses can often have issues with s...

17/06/2026

Creating a web of content means each piece is connected and builds upon the others. From 'Be a Spider, Build a Web':
🌐Develop a cohesive theme or story across your content.
🌐Link content pieces to each other for a deeper exploration.
🌐Use a variety of content types to appeal to different preferences.
🌐Regularly review and update your content web for relevance.
How do you ensure your content is interconnected and cohesive?

16/06/2026

BURNOUT - Who's had it?
Here's the exact moment I knew I was in deep trouble.
When I realized I was EXCITED for a medical procedure last year because they were going to knock me out - which meant I was going to get some actual sleep.
I'd been burning the candle on both ends for seven months - only stopping work to quickly eat, or crash into bed for a few hours.
And I was burned out.
This was the moment I realised something HAD to change
Because of my commitments I know I couldn't make huge changes for another three months - so I spent that time thinking about
1. What I want my life to actually look like
2. What habits I was going to have to prioritize to make that happen
3. What I was going to have to say no to
4. What I was going to have to hand over to someone else
5. How I was going to stay on track, no matter what
There's no point building a business that kills you.
It's pointless to wear out serving lots of people in a short period of time, when you can serve more, at a slower pace, over a longer period of time
And there is definitely more to life than business

Here's hoping the next time I have this procedure, I'm not hanging out for the enforced sleep!

11/06/2026

Who else is thankful for how past work experience has shaped their skills in their own business?

Rod never expected to find myself working with small business owners, but he genuinely loves it. There’s something special about working directly with decision-makers and seeing the impact of our work almost immediately.

In Rod's corporate years, I spent a lot of time building and refining business systems—often with big budgets, where every new system was carefully scoped, tested, and rolled out in stages. While it took time to see the full impact across an entire organization, it was incredibly satisfying to watch those systems go live and make a difference.

Now, working with small businesses, the focus has shifted, but the goal is the same: setting up systems that truly work for each business. With Zoho, that means designing a CRM that fits right in with how the team already operates. The goal is always to simplify, streamline, and make work easier.

For many of my clients, this looks like:

A CRM that tracks leads without the admin hassle.

Automated follow-ups that keep clients engaged without needing constant reminders.

Systems that reduce workload and give teams the clarity they need to focus on what matters most.

If you’re looking for a CRM that supports your workflow and saves time, Rod would be happy to show you what we can achieve with Zoho.

10/06/2026

This year I’ve created more content across more platforms consistently than I ever have before. But I also nearly lost my own voice and style, the things that set me apart from every other marketer and content creator o...

This year I’ve created more content across more platforms consistently than I ever have before. But I also nearly lost my own voice and style, the things that set me apart from every other marketer and content creator out there.    What happened to me is so common, and can happen to any of us wh...

10/06/2026

Pulling out key ideas and spreading them across platforms is a tactic from my book.
🔍Look for universally relatable points in your content.
🔍Adapt key points for different social media formats.
🔍Use insights from audience engagement to choose highlights.
🔍Create a mix of textual, visual, and video formats for repurposing.
How do you identify and leverage the key points in your content?