Chrisad_NZL

24/07/2023

💥LEARN THE TRUE VALUE of consumer research driven dental marketing strategies💥

Everyone in business today is looking for an edge to stay ahead of their competition while looking for opportunities to understand the needs of their customers better. This is where dental consumer research and analysing practice data play a vital role in ensuring your marketing is targeted correctly and is actually working.

Here are 3 reasons why data and research-driven dental marketing can be incredibly valuable and why Chrisad relies on the data and statistics and NOT personal opinion. READ MORE HERE >
https://www.chrisad.co.nz/blog/the-value-of-data-and-research-driven-dental-marketing

17/07/2023

https://mailchi.mp/37681825dc59/the-no1-dental-marketing-channel-in-2023-what-you-need-to-know

John Christensen is a dental marketing pioneer with 43 years of in-office experience who founded Chrisad, the world’s largest & most experienced dental marketing & advertising agency. READ MORE >

13/07/2023

Why Chrisad is the VOC for your dental consumer⭐️

VOC or "Voice of the Customer" is a term used in marketing and business to refer to the feedback, opinions, aversions and preferences that customers provide about your service.

In simple terms, what do they REALLY think and feel about you, and what do they say about you when they leave your business? Will they make another appointment and show up to that appointment and tell all their friends and family about your practice, OR NOT?

Our annual research and data analysis captures the views of customers on their experiences with your business and dental services. Then we use this information to improve the service experience. By analysing the VOC data, we can gain insights into customer needs, wants, and preferences and identify areas where you need to improve to meet or exceed customer expectations. If implemented, this will accelerate referral!

Annually we collect VOC data which includes consumer surveys, data mining global reviews and...
READ MORE HERE >
https://www.chrisad.co.nz/blog/why-chrisad-is-the-voc-for-your-dental-consumer

03/07/2023

LEARN HOW to accurately measure dental patient satisfaction and referral probability

WHAT YOU NEED TO KNOW ABOUT STOPPING PATIENTS FROM FALLING OUT OF THE BOTTOM OF THE BUCKET!

At Chrisad, we have a simple philosophy watch what consumers do by their actions, not what a handful of dental consumers with a Google account say. Google ads help some people’s decision-making without question. However, it is always treated with some suspicion due to fake positive reviews and unhappy people falsely sabotaging your ranking.

Suppose you cause an existing customer to tell their friends, family and co-workers to visit you. Those people will likely book with you regardless of reviews.
The big question is how do you quantifiably know that an existing or new patient will walk out your door and refer you?

Here are 2 critical dental-specific metrics to look at to discover the truth:
READ MORE HERE >
https://www.chrisad.co.nz/blog/how-to-measure-patient-satisfaction

12/06/2023

💥Learn how long it takes for dental advertising to produce tangible results💥

The timeline for dental advertising to start showing tangible results can vary depending on various factors, including the advertising channels used, the market's competitiveness, and the quality of the advertising campaign. Generally, it may take some time before dental advertising starts showing noticeable results.

Here are some factors to consider when estimating the timeline for dental advertising to work:
1. Buying cycle: The average dental consumer has a minimum of 6 months up to 2 years, depending on the demographic.
2. Advertising channel: Different advertising channels may have different timelines for results. For example, online advertising channels such as Google AdWords or social ads can be immediate but may reach fewer people than a billboard, signage or direct mail.
READ MORE >
https://www.chrisad.co.nz/blog/how-long-does-dental-advertising-take-to-work

22/05/2023

Reasons why a dental-specific marketing agency is worth it?💥
A dental-specific marketing agency is far more valuable than a general agency if they genuinely understand dental consumer hearts and minds through dental consumer research and data analysis. Being lumped in with other services or health-related industries is not ideal. The average dental consumer is one of the hardest groups to advertise to due to limited interest, trust, fear, money, limited time, awareness, and competition. Most general marketers do not understand the...
READ MORE >
https://www.chrisad.co.nz/blog/is-a-dental-specific-marketing-agency-worth-it

15/05/2023

Learn why dental marketing strategies have not worked in the past💥

If you haven't had much success with your dental advertising or marketing endeavours in New Zealand, it's crucial to examine the common reasons why they failed to meet your expectations:

1.Your headlines and copy should have spoken to the heart of the dental consumer's needs and wants and addressed fears.
2. You used imagery that emphasised dental anxiety and fears.
3. Your channels did not use and leverage dental consumer research, which gives you clear insights into the hearts and minds of the incredibly sensitive dental consumer and their habits and actions.

READ MORE > 👇
https://www.chrisad.co.nz/blog/why-direct-mail-or-other-marketing-initiatives-have-not-worked-previously

14/05/2023

Dr John Hamilton's story of growth with Chrisad.

We deliver a predictable research and data-driven strategy for growth.

Interested?
Lets Talk
Damon Jones
021 637 030
Or...Schedule a No Obligation 45 Min Zoom Meeting: https://calendly.com/djones-t6c/45min

17/04/2023

Direct Mail gets into the homes and hearts of every dental consumer. No other channel can compete.

Why do you think big box does it EVERY Thursday and Friday?

If you have tried it and it did not work. It is not because of the channel. It is because it was not engineered using data research to speak to the hearts and minds of the dental consumer.

Want to know more?
LETS TALK
Damon Jones
021 637 030
Or...Schedule a No Obligation 45 Min Zoom Meeting: https://calendly.com/djones-t6c/45min

17/04/2023

Chrisads New HQ in San Francisco.

101 Nellen Avenue, Cortre Madera, CA.

17/04/2023

Chrisads dental marketing services are driven by consumer research and confirmed by real-time client practice data.
We correlate: Production. Collection. New Patients. Retention. Cancellations. Conversion. Profit. Patient Satisfaction (Referrals)
In short, we do whatever it takes to grow your dental practice.

Want to know more. LET'S TALK!

17/04/2023

WANT TO GROW YOUR DENTAL PRACTICE?

WATCH THE VIDEO: https://youtu.be/3i9zYjJFHTw
Dr John Hamilton, Synergy Dental owner, explains in his terms what Chrisad has done for him and his practice in Dunedin, NZL.