Ultraviolet MKTG

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Ultraviolet MKTG

Marketing Automation & Workflow Design for Entrepreneurs + Teams

Specialised in ActiveCampaign, Airtable, ClickUp & Zapier

15/02/2022

🌏 In a world where there are SO many tech tools...⠀
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HOW do you know what's best for marketing your digital biz?⠀
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It doesn't need to be complicated, or mean you're working in silos, or with a hundred tools at once, or just one 🤯⠀
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A martech stack (or marketing technology stack) is the tools you use within your digital business to attract, convert and retain clients and customers.⠀
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In building your stack, think about these questions ⤵️⠀
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👉 What's my goal?⠀
👉 What's my strategy?⠀
👉 What needs to be integrated?⠀
⠀..and THEN, you can decide if you need to add another tool to your stack or simply integrate your existing software.⠀
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Simple, right? That's what we do here at UV.⠀
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Got a question about how to structure your martech stack? Drop a comment below & let's get nerdy 'bout it 🤓

15/10/2021

Question time 🧠

Do you want your business to...

👉 Run more in alignment with the life you want to lead?
👉 Have a competitive advantage that allows you to sell, market & grow with ease?
👉 Be more sustainable in the long term (+ actually BE here years from now)?

SWIPE (& save) ➡️ to learn more about the value of an operations strategy. Let us know your biggest takeaways in the comments 🪐

13/10/2021

D. All of the above? 👇

A generic contact form is just as useless as a generic email.

It costs you time, money & focus, and it devalues your entire client experience.

The alternative = an automated workflow that qualifies leads FOR you, so you're not going back-and-forth with people that may not even be the right fit for your biz.

Think about the conditions of what makes someone the perfect client (& what doesn't!):

👉 Do you only work with service-based businesses?
Make that a clear selection on your form. Send an automated email to other businesses with links to relevant digital products (if any), or include referral links, or decline the service.

👉 Do you require businesses to be established?
Use conditional fields to automate the next steps for new business owners with the DIY options to work with your brand.

👉 Do you need clients to submit certain data or reports before booking?
Add in an attachment field for anything you'll inevitably have to ask for in the next step, or make it clear in the automated email after submission.
..again, what's IMPORTANT for someone to become a client?

Your questions should be easy-to-answer, NOT long-winded, and allow you to fill your inbox with leads who *actually* want to talk business.

If you use a generic contact form to reduce barriers to contact, you're also making it harder on yourself to attract & convert QUALITY

On the people side? Ensure no one is left waiting, out of the dark, or forced into an uninformed decision.

Are you using a generic contact form or a lead intake form? ⤵️

28/09/2021

You ready? 👊🪐

Strategy = the cornerstone of a biz built on efficiency, productivity & profitability 💥

Our strategy books are closing SOON for late 2021 (2 dates left!) and early 2022 🙈

Wanna dive straight into the implementation? Send us a DM to learn more about our Airtable + COO services 💌

Strategy, however, can be booked at the click of a button. All the important deets are in the carousel, but there’s a tonne more info at ultravioletmktg.com 💻

We can’t WAIT to dive deeper into your biz operations & marketing automation (let’s smash this year-end, team!) 🥳

You can also send us an inquiry via the chatbot on our webby – perfect if you wanna chat custom solutions ⚡️

Will we be seeing your name hit our inbox before the year closes out? ✌️

—Amie & Team UV

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07/09/2021

Your Q4 GOAL 👇

Increase revenue + profit 🤑

But what about the TARGET? 🎯

Scroll on back to our post on OKRs — a framework for setting objectives & key results in your online biz. The same goes for your marketing strategy.

If you're in a season of posting with the goal to increase revenue + profit... you need to think about the target > the goal.

The goal is far reaching, unachievable even, more ambiguous (i.e. generate qualified leads; will all leads be qualified? Maybe not, but you CAN quantify the discovery calls & check the box when achieved).

And the target = specific. What you're working towards with your ACTIONS.

The target, in this case, is to upsell your mastermind to 10 course students within the space of 3 months. Something you're able to see, feel, achieve.

SAVE this! And let us know if you've ever thought about goal setting in this way in the comments ⤵️

—

06/09/2021

What type of marketer are you? 🤓
..or rather, where do your marketing skills lack? (So you know where to a) focus attention, or b) outsource any important deliverables.)

Marketing tech ensures your processes are aligned with user behaviour. Smarter, better, faster, stronger 😉

Are you more of a...

👉 Marketer (brand builder)?
👉 Maker (developer + creator)?
👉 Modeller (data analyst)?
👉 Maestro (operations specialist)?
..and where do you need the most help? 👇

—

05/09/2021

Data isn't *always* good 🤓
..say what?!

Data-driven marketing can (sometimes) forget meaning, storytelling & connection 😬

And when the data looks good, we often think — "maybe I should do that again."

This often leads to EXPECTATIONS vs. REALITY ⚡️

Does it feel like all of the posts/emails you put ALL the effort into kinda-maybe FLOP? And the throw away ones can often do BETTER?

That's why we also need to look at the meaning > metrics 👇

👉 Did it start a conversation with someone new?
👉 Did your existing client base engage?
👉 Did your target audience see & connect with the content?
👉 Who is impacted by sharing this point of view?

Beyond the metrics behind these questions, we can see meaning. Meaning, just as data does, can influence our content decisions in v important ways.

Did this help you rethink content? Are you taking a human-approach to your data? Let us know! 🪐

03/09/2021

Proud to be serving our clients with the leading customer experience automation platform — 🤓 As resellers & partners, we have access to a host of incredible resources + expertise

29/08/2021

Get outta your inbox 💌
..and get productive 🤓

Productivity means working less & focusing more.

It means not being a slave to your email inbox, or overcomplicating EVERYTHING for the sake of feeling ~busy~ 😬

Here are our fave tools for a more efficient inbox experience ⤵️

👉 the bomb.com if you have more than one Gsuite account like we do (hey there main email + support inbox).

Simplify Gmail (simpl.fyi) 👉 an extension also available in , Simplify is the GOAT when it comes to making your interface in Gmail distraction-free.

Boomerang 👉 an awesome tool if you wanna pause that inbox (we LOVE this feature) + schedule emails to be sent in the future.

What tools do you love for your email productivity? Drop 'em below 📲👇

29/08/2021

T-MINUS 3 DAYS 🪐

The UV website + service suite is launching SO soon.

Elevate how you work, communicate + grow online with marketing automation, workflow design & business operations 🤓⚡️

✔️ Experienced Strategists
✔️ Online Business Experts
✔️ Agency Partner

As marketing automation & business operations specialists, we can find bottlenecks in your current strategy (or lack of!) + help you to use the power of automation to scale your online biz.

Give us a 👋 if you're ready to say goodbye to admin & HELLOOOO to automation!

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28/08/2021

What does an email OPEN tell you? 💌

👉 The subscriber was interested enough in the subject line to click on your email, or
👉 They're clearing their inbox and opened to archive or delete

But what does it tell you about...

👉 The value & impact of your content
👉 The actions your potential customers are taking
👉 The growth in sales or bookings
..not much 😉

In your CRM or email automation software, you want (dare say, NEED) the ability to see beyond opens (+ even simply clicks).

Your subscribers / contacts hold valuable data, so make sure you're able to collect + analyse the data that helps you grow your online biz.

👉 # (or type) of form submissions
👉 Frequency of website visits
👉 Post-purchase interest tagging

What do you VALUE more than opens / clicks when it comes to your email marketing? Shout out in the comments if you want some guidance ⤵️

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https://ultravioletmktg.com/contact

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