BiZ niche & ReflectionZ

17/05/2022

We have now completed our 20-minute presentations on our respective topics, and mine was based on Facebook bid strategies. It was quite useful doing it as a presentation as it gave me the opportunity to do my own reading at my own pace, watch videos and do other research to help me better understand the topic. When you consider your budget, bid and bid strategy, it's important to align your strategy with your business goals as the long term success of your campaign relies on it's profitability. Some businesses do prioritize a predictable cost per action, while others prioritize getting the most from ad spend. Whatever your needs are, Facebook offers a number of bid strategies that are designed to maximize your cost strategy. Choosing the wrong bid strategy can have huge consequences on your campaign, impacting on your business as a whole, therefore, before starting an ad, it's advisable to understand the bidding strategies first and which one would match your business goals before committing to the campaign. The article below talks about some of the pros and cons of the different bidding strategy and when it is useful to use. In summary, what I understood about the concept of the facebook strategy is that, at any given moment, there's a set number of a spots available on Facebook and it's various properties ie Instagram to the audience network. When you have an ad campaign running, Facebook will automatically bid on your behalf to take up some of those spots, therefore using the correct bid strategies will help you as a business owner get the measurable business outcome you care about such as increasing total sales, getting more customers or just increasing brand reach.

09/04/2022

Very useful article about the ad creation process.

09/04/2022

https://www.facebookblueprint.com/uploads/resource_courses/targets/446079/original/index.html?_courseId=220795 #/page/5fa0b786619eca55b7b06ba4

Week 3 reading on moodle:
I had read this week 3 article and also watched a couple of youtube videos, however, decided to read it one more time so I can have a better understanding of the different ad objectives. Since we are working on our pre-campaign report, I thought I'd read through the article again to give me a better understanding of what we are expected to do.
The article talks about the 3 ad objective categories.
We group ad objectives by the three categories that align with the high-level stages of a marketing funnel: awareness, consideration and conversion.

Facebook Ad Objectives

It explains how to translate business goals into Facebook ad objectives.

It talks about how to assess the various ad campaign objectives and select the most appropriate ones for the goals that we've created.
Map your campaign objective to a business goal
Once you've defined business goals with your client, you can select your campaign objectives in Ads Manager.
It’s important to map each campaign objective to a business goal. This enables our platforms to optimize ad delivery and performance and help you achieve results.
Your campaign objective is what you want people to do when they see your ads. Each campaign has a single objective.
You may, however, use several campaigns to work toward your business goal. For example, your first campaign may focus on awareness and new customer acquisition. Later, you may encourage people to make a purchase or sign up for an event.

Understand ad objective categories
We group ad objectives by the three categories that align with the high-level stages of a marketing funnel: awareness, consideration and conversion.

Awareness

Use these objectives to let people know about your brand.

Brand Awareness: Increase awareness of your business, brand or service.

Reach: Show your ad to as many people as possible in your target audience.

Conversion

Use these objectives to encourage people to take action.

Conversions: Encourage a specific action on your website, such as app downloads, account creation or purchase.

Catalog Sales: Show products from your store catalog to generate sales.

Store Traffic: Promote your brick-and-mortar business locations to people who are nearby.

09/04/2022

Another useful video that I found on youtube.

Want to know if you should use Facebook ads cost caps?There are advantages to using cost caps on Facebook...But there can also be significant disadvantages t...

09/04/2022

This is another useful video that I found on facebook. I'll be using some of the information from this video when I start putting together my individual presentation.

Facebook Ads Bidding Strategies allow you to control how much you're willing to pay for a specific action ad help your ads focus on the right returns. In thi...

09/04/2022

We have individual presentations coming up soon and the topic that I'll be focussing on is titled - Facebook bid strategies. I've been doing some research on the topic and found an article that summarizes the Facebook strategies. The article explains that
Meta’s bid strategies help you get the measurable business outcomes you care about, such as increasing total sales, getting more customers, or increasing brand reach. Depending on the outcome you want from your campaign, it's important to choose a bid strategy that best matches your primary KPI, or how you'll measure success. Doing so can maximize your campaign's efficiency, increase your advertising ROI and ultimately increase profitability.

To evaluate which strategy can work best for your campaign, you’ll need to first identify your overall Meta objective and your primary KPI.

For example, A pet shop supplier wants to increase online sales, so they decide to use Meta to drive purchases, their primary objective. If they want to focus on keeping marketing costs low, their primary KPI could be the cost per purchase. If they want to focus on maximizing the purchase value of their purchases, their primary KPI could be returned on ad spend. Whichever KPI they decide to focus on determines the bid strategy they should choose.

My plan is to start putting together my presentation by early next week, as we have quite a few things that we need to work towards as well.

https://www.facebook.com/business/m/one-sheeters/facebook-bid-strategy-guide

Learn how bid strategies impact your campaign costs and bottom line. After reading this guide, you'll know how to use bidding strategies to get the most from Meta Ads.

30/03/2022

Week 5 reflections:
It's been quite a full-on night tonight, with a number of themes covered between 5.30 to 8.30pm. However, generating an ad on the Visa Centre page and learning the many tools used to build an ad on Business Manager was interesting. When I'm actually doing the practical side of things, I find it helpful because that's how I learn best. Reading and attempting to comprehend stuff is not one of my strong points, especially when it comes to topics relating to technology and how to navigate through it, and trying to understand the language is also a challenge for me at times. I need to push myself to get on top of things if I want to pass this paper. What motivates me to carry on is knowing that the end result will be beneficial to me in many ways. I'll be able to do my business advertisements correctly, and I'm also looking forward to gaining that additional certification on Facebook marketing. We were also given our topics to present on, and mine is "Facebook bid strategies" The presentation is an individual one, due on the 10th of May. Upon reflection, I suppose for my learning is to get on top of things. Don't leave things till the last minute and do the readings on moodle as this will enhance knowledge.

Word count: 222.

28/03/2022

https://www.linkedin.com/pulse/three-layers-successful-facebook-campaign-dario-di-feliciantonio #:~:text=1)%20Budget%2FBid%3B%202,found%20within%20those%203%20elements.

Whatever we may say impressions are no longer a KPI businesses are penchant for taking into consideration when it comes the time to determine the success of a marketing campaign. Truth be told, some branding-focused giants like Coca Cola, McDonald’s or Red Bull still need to secure their inventory...

26/03/2022

My personal journey through this course: Week one:

I was interested in this paper as I am a business owner overseas based and do advertising on facebook, however, have paused all advertising for the last year as I was spending too much money on advertising and not getting the results I needed, hence the reason I enrolled in this course so I can learn the proper way to advertise successfully so I can grow my business. A little bit about my business. I own a party shop and also sell baking supplies and party hire equipment for all types of events in Fiji, so I already have a business page under the name of Parties n More Fiji. Creating another afacebook account for this course was a bit of a challenge as facebook wasn't allowing me to create multiple accounts under the same name. I had to use my maiden name to create the business page for this course. For someone like me, who isn't really tech-savvy, I must say, that it was a struggle for me in the beginning, but I'm slowly getting to understand the language associated with online advertising and technology. It's quite fast-paced, but we just need to keep up with everything otherwise we will lag behind. Unfortunately, I have not had a very good start with technology, but on the plus side, we are well supported around these things. You are never left on your own and I'm glad that my technological issues have been rectified and I'm all good to go. Our first task was to create 4 organic posts which we have completed successfully as a team. These organic posts will go towards our pre-campaign report. We are also expected to write our first reflective journal based on week 3 readings. These reflections will be next in line after my personal reflection around my learning experience and my experience with technology at the start of this semester. I'm looking forward to more learning and to develop my tech skills. I am hoping that this new page that has been created, will be approved by Dallas. Technology is definitely not my strong point! I enjoy challenges as it often helps me come up with innovative ideas for the business. We tend to become too complacent about things and stick to the same old ways of conducting business, however, when I'm challenged, my mind becomes quite creative about things and I tend to have great business ideas that I want to add to my business. In terms of my relfelctions on the weekly readings, I am trying to be back on track with it. Learning lots, especially the languages used in advertising. Lesson learnt so far, see yourself as the challenger in your industry. That's how you will grow your business.

466 words.

26/03/2022

https://www.youtube.com/watch?v=4ti_uK60nLk

If you're looking to ramp up your brand's marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made...

26/03/2022

Useful video: How to create a facebook ad for beginners.

🔵 Facebook Ads Tutorial 2022 - How to Create Facebook Ads For Beginners (COMPLETE GUIDE)*Todays Video is Sponsored by InVideo*InVideo's Online Video Editor ...

26/03/2022

I can really relate to this person about mistakes that people make on facebook advertising and I must say that I was one of them. I have been advertising on facebook for the last 8 years, targeting the wrong audience and only trying to build my followers and number of likes which was only draining out money and not making sales. It's really great to learn about the different target audience that you would like to target your ad to, and your marketing objective, whether it's traffic, engagement, video users or sales. Really interesting learning about these different options in advertising.

5 MISTAKES Newbies Make with Facebook Ads - 2021STEP 1 👉 BRAND NEW Training Reveals How Anyone Can Launch An Online Business (And See Results In Just 72 Hou...