01/12/2025
Search is entering a new era — and AI is rewriting the rules faster than most businesses realize.
A new McKinsey report shows:
50% of users already rely on AI-powered search tools
75%+ expected by 2028
AI may reduce traditional Google traffic by 20–50%
Even if your website ranks #1…
If AI summarizes your content before people click, you may never see the traffic.
Good news?
Google says AI-generated content can rank — if it’s helpful, original, and written for people first.
To stay visible, businesses need to shift from SEO to GEO (Generative Engine Optimization):
- Create experience-driven content
- Use AI for speed, humans for insight
- Build structure for AI readability
- Grow owned channels — newsletter, community, email, brand
The internet isn’t just indexed anymore.
It’s interpreted.
Read the full article
Adapt your content strategy for AI-driven search engines by focusing on human value, structured data, and unique expertise to stay visible and relevant.