13/06/2026
📊 AI Search & SEO: Cutting through the noise to grow your business.
There's a lot of chatter out there right now about a file called llms.txt and its role in Generative Engine Optimization (GEO). The rumor mill claims that if you don't have it, AI bots won't cite your business.
Let’s look at what the data actually says.
Recent studies reveal no connection between having this file and getting cited by major AI engines. In fact, Google has openly confirmed they completely ignore it.
If your goal is to boost your site's search engine rankings and make sure AI tools find you, forget the shortcuts and focus on clean digital infrastructure:
🔹 Unblock the bots: Make sure your technical SEO setup isn't blocking crawlers like OAI-SearchBot or Claude-SearchBot in your robots.txt.
🔹 Speed matters: Keep your landing pages fast, mobile-responsive, and easy to read.
🔹 Keep content original: AI thrives on summarizing standard text, but it rewards original, authoritative expertise with citations.
You can set up an llms.txt file as a quick 30-minute future-proofing step, but it shouldn't distract you from core web conversion tactics that drive revenue today.
📈 Ready to make your website work harder for you?
If you want to maximize your digital marketing ROI, stop guessing and start scaling.
Get in touch with Paul Marr, founder of Kiwi Conversions. Paul brings over 17 years of certified Google Ads, SEO, and website conversion experience to local Kiwi businesses—helping you capture high-intent traffic and turn clicks into loyal leads.
Let Paul audit your current strategy and give you honest, result-driven advice.
👉 Contact Paul Marr today to boost your site: kiwiconversions.co.nz 🇳🇿