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Monday 9:30am - 2pm Tuesday 9:30am - 2pm Wednesday 9:30am - 2pm Thursday 9:30am - 2pm

FRANK Marketing, Auckland (2026)

29/10/2024

Time is one of our most valuable resources, especially as small business owners. It’s easy to get caught up in the hustle, but being intentional about where you spend your time can make all the difference.

Whether it's refining a process, investing in learning, or taking a few moments to recharge, these little investments pay off in ways we often don’t see right away.

The more intentional you are today, the more your future self and business will thank you.

Here’s to making each moment count!

~ Katrina

Everything made with 🖤 by me

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23/10/2024

Do you love or loathe email reminders?

When done right, email reminders can be your best friend and incredibly helpful to your customers.

They save you time, keep your brand top-of-mind, and build trust by keeping customers in the loop (and let's face it, no one likes being spammed!)

Here are a few ways to make email reminders work for you and your customers:

~ Time-sensitive reminders: Perfect for keeping customers on track! Use these to remind clients of appointments, upcoming events, or limited-time offers.

Pro tip: A friendly reminder 24 hours before an appointment can reduce no-shows and keep your day running smoothly (I know I love and rely on these).

~ Payment & subscription reminders: Let customers know when a payment is due or if a subscription is about to renew. These reminders not only prompt action but also build customer loyalty by showing you care about their experience.

~ Follow-up reminders: After a purchase or interaction, a quick follow-up email asking for feedback or offering further support goes a long way. It's a simple touchpoint that enhances customer satisfaction and fosters a long-term connection with your brand.

Pro tip: In your follow-up emails encourage satisfied customers to leave reviews or refer others. A well-timed email that thanks them for their business and includes a link for a quick review or referral incentive is an effective way to build your reputation and gain new leads.

Last but hugely important... email automation! This helps make these reminders effortless, allowing you to focus on other areas of your business while staying connected with your customers. Let your emails do the work, so you can keep things running smoothly and keep your sanity.

How do you use email reminders in your business?

~ Katrina

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16/10/2024

If you love saving time and working smarter not harder, than automating your emails is something you should definitely look in to.

Yes there is time involved to set these automations up in the background but it is worth it. You will be able to keep your audience engaged while you focus on other parts of your business.

What automations are you currently using? Welcome messages, follow-ups, and even abandoned cart reminders.

~ Start by setting up a welcome email series. Use your email platform’s automation features to send a series of emails to new subscribers, introducing them to your brand and products.

~ Your welcome series could include an introduction to your brand, a special discount, and tips on how to get the most out of your product or service. Automating this process ensures every new subscriber gets the same warm welcome.

~ Create automated follow-up emails after a purchase. Send a thank you email, followed by product recommendations or tips on using the product they just bought. This keeps the customer engaged and encourages repeat purchases.

~ Use abandoned cart reminders to recover lost sales. Set up automated emails that trigger when a customer leaves items in their cart without checking out. Offer a discount or remind them of the items they left behind.

~ Katrina

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13/10/2024

Anyone else take a deep breath and savor the quiet in the house today? I sure did—another school holiday successfully survived!

Now it’s my time to regroup, refocus, and gear up for the last part of 2024.

As business owners and parents, it’s easy to get caught up in the daily grind, wearing so many hats all at once. But today, let’s take a moment to reflect on why we started. What made you take the leap into your business or personal growth journey?

Remember that initial spark—it can keep you grounded and motivated as you move forward.

~ Katrina

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08/10/2024

This isn’t just advice for business owners, but for anyone building or growing. There will always be a lot of noise, so try to filter it out. Focus on the constructive voices—whether that’s your own or from those in your support circle.

Your circle should include people who genuinely understand your journey, share your vision, and offer honest, constructive feedback that lifts you up. Remember, your energy is precious. Spend it where it counts.

~ Katrina

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19/09/2024

The secret to a successful email campaign is in the details.

That includes a catchy subject, personalised content, engaging content and being easier to read and look at.

Here's my tips on crafting emails that speak directly to your audience's needs.

~ Your subject line is your first impression—make it count! Keep it short, clear, and engaging. Consider using action words or creating a sense of urgency, like "Limited Time Offer" or "Don't Miss Out."

~ Test different subject lines with A/B testing. Send two versions of the same email with different subject lines to a small group, then send the winning version to the rest of your list.

~ Use merge tags in your email platform to personalise each email with the recipient’s name or purchase history. Personalisation can increase open rates and make your emails feel more relevant.

~ Use your segmented lists to target your content to the right customer. Sending targeted emails that resonate more deeply, increases your engagement and chances of conversion.

~ Your CTA should be clear and direct. Use action-oriented language like "Shop Now," "Learn More," or "Sign Up Today." Place it prominently within your email, so it's easy to find.

~ Katrina

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19/09/2024

As a business owner handling your own marketing can feel overwhelming, but it doesn’t have to be.

If you're on your DIY marketing journey and things feel complicated, remember this: the fundamentals of marketing are timeless and always effective.

Stick to the Basics:

~ Know Your Customer: Understanding your target audience is the key to connecting with them on a deeper level.

~ Craft Clear Messaging: Ensure your communication is unique, memorable, and resonates with your audience.

~ Offer Value: Have a compelling offer that clearly solves a problem or fulfills a need for your customers.

~ Strong Call to Action: Make it easy for your audience to take the next step, whether it’s purchasing, subscribing, or engaging.

~ Be Where Your Customers Are: Show up consistently in the spaces where your customers spend their time, both online and offline.

By focusing on these you'll build a strong marketing foundation. Don’t overcomplicate it — stick to the basics and stay consistent!

Or get in touch with someone like me , and I can take that overwhelming feel away and make sure your marketing runs smoothly.

~ Katrina

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11/09/2024

The secret to a successful email campaign is in the details.

That includes a catchy subject, personalised content, engaging content and being easier to read and look at.

Here are my tips on crafting emails that speak directly to your audience.

~ Your subject line is your first impression—make it count! Keep it short, clear, and engaging. Consider using action words or creating a sense of urgency, like "Limited Time Offer" or "Don't Miss Out."

~ Test different subject lines with A/B testing. Send two versions of the same email with different subject lines to a small group, then send the winning version to the rest of your list.

~ Use merge tags in your email platform to personalise each email with the recipient’s name or purchase history. Personalisation can increase open rates and make your emails feel more relevant.

~ Use your segmented lists to target your content to the right customer. Sending targeted emails that resonate more deeply, increases your engagement and chances of conversion.

~ Your CTA should be clear and direct. Use action-oriented language like "Shop Now," "Learn More," or "Sign Up Today." Place it prominently within your email, so it's easy to find.

~ Katrina

Everything made with 🖤 by me FRANK Marketing

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11/09/2024

One of the biggest conversations I've had countless times is, how do I market myself? Which seems stupid seeing as I'm a marketing freelancer/contractor. But honestly, it's hard to put yourself out there but what I keep telling myself and others are 1) get over the fear of putting yourself out there + 2) trust yourself!

You know you have the skillset + experience so just start doing it.

What helps get rid of the fear and start promoting yourself is when you know >>

~ Your brand + your audience

~ How to showcase your expertise + credibility >> social proof!

~ How to be resourceful + use social media platforms to share your story, engage with your audience + demonstrate your skills.

~ That you need to be open to learning, reviewing, adapting this will lead to new/exciting/scary opportunities

~ you need to be consistent

~ Katrina

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04/09/2024

How's your email marketing going?

Sending emails to your customers isn't just about sending a newsletter - it's about building a relationship, capturing their attention with engaging content, delivering value and converting subscribers to customers.

If you don't think email marketing is right for you, here's a great insight... email marketing has one of the highest ROI of any marketing channel! It can be such an amazing tool when given the right time towards it.

Here are some tips on getting your email marketing started.

~ Email marketing is a cost-effective way to reach your customers directly in their inbox. Start by choosing an email marketing platform, like Mailchimp, Hubspot, Moosend, Sender and heaps more have free options look at what best suits you and your business needs.

~ Build a segmented email list. Group your subscribers by interests, purchase history, or engagement level to send targeted emails that resonate more deeply, increasing your chances of conversion.

~ Focus on delivering value. Offer exclusive content, discounts, or early access to new products. Make your emails worth opening by addressing your subscribers' pain points, solutions or interests.

~ Consistency is key. Set up a content calendar to ensure regular communication with your audience. Aim to send emails consistently to stay top-of-mind without overwhelming your subscribers and becoming spam.

If you need email marketing support from templates, segmentation, calendars or content content, get in touch.

~ Katrina

Everything made with 🖤 by me

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~ Katrina

02/09/2024

You may have read this a lot on social, but it's true. Knowing your target audience is crucial to being able to sustain and grow your business.

Knowing who your customers are is the first step to making your marketing work for you, so here's how I would do it as an active business.

~ Look at the people who have bought from you, use your sales information to start grouping this information

~ Can you identify > Where do they live, can you identify their age, why did they buy from you, how old are they, can you find out their interests?

~ Can you ask your customers some questions? What do they like, what do they want, why did they purchase from you? Build your understanding of motivations/desires/interests.

~ Do you have a social media account or a website? Look at your analytics, to understand who is looking and understand what they're looking at.

~ Take the information you gather and segment this group down to a persona, by having a customer or buyer persona will help your business understand motivations and behaviours which can help craft messaging, drive engagement and convert to sales.

If you can do this yourself I would recommend taking the time to understand your target audience and persona/s and see how this can benefit your marketing efforts.

Do you need help getting to know who your target audience is? By outsourcing (hint: to someone like me) can help connect your business and brand with the right people at the right time, leading to brand and business growth.

~ Katrina

Everything made with 🖤 by me

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29/08/2024

This happens to me a lot when I ask a new client about their branding, they say yes they have it and send me a logo 🤦‍♀️ (iykyk).

I like to look at brand strategy like an iceberg, your brand comprises both visible and invisible elements.

Above the Waterline: The visible aspects of your brand are what the world sees— logo, brandmark, packaging, colours, images etc (if you have an amazing designer they will guide you on how to use it correctly). These elements are the tangible expressions that instantly communicate who you are, creating an immediate connection.

Beneath the Surface: Is the deliberate decisions and strategic thinking and crucial for long-term success and brand/business resilience. This includes your brand value, purpose and vision, your target audience, buyer personas, customer touchpoints, customer journey, brand personality, tone of voice, value proposition, selling proposition and marketing channels. It’s the deep work that shapes your brand’s essence, ensuring every visible element is purposeful and aligned with your long-term goals.

Investing in the invisible work is crucial for building a brand that not only stands out visually but also resonates deeply with your customers. It’s this strategic foundation that gives your brand its strength, guiding customers through their journey with clarity and focus.

If there is one area I recommend investing in, it's your strategic branding and visual branding. This will ensure business resilience and your brand will be seen and felt.

~ Katrina

Everything made with 🖤 by me

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FRANK Marketing

29/10/2024

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29/08/2024

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Monday	9:30am - 2pm
Tuesday	9:30am - 2pm
Wednesday	9:30am - 2pm
Thursday	9:30am - 2pm