Black Jacket

Name: Black Jacket
Address: Auckland, NZ
Telephone: +64211481218

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Black Jacket

Small business marketing for Kiwi brands looking to grow. By-the-hour or retainer pricing on offer.

09/04/2026

The Black Jacket team were lucky enough to get a sneak peek of the beautiful new studio at recently, and it’s safe to say we were impressed.

We indulged in a sound bath in the new space and emerged feeling like new women. Kat was so relaxed she nodded off, and even her Oura ring clocked it 😴😅

If you’re looking for a moment to slow down and refill your cup, keep an eye on The Life Centre - the studio is opening soon 👀

Thanks for having us team - you’re a dream, quite literally, to work with ✨☁️

02/04/2026

Happy Easter weekend from the team at Black Jacket 🐰

One of our lovely clients shared this gorgeous photo with her very own Easter bunny, and it was too sweet not to share.

We love working with businesses full of good people, personality and a sense of humour.

Wishing you a safe and happy Easter weekend, with a chance to slow down and enjoy a well-earned break.

26/03/2026

Who doesn’t love a glow up? ✨

We recently worked with Portage Cars on a website refresh, with a focus on cleaner branding, improved UX, and a fresher overall look.

Same business, stronger online presence 👀
Swipe to see the before and after.

20/03/2026

We didn’t start Black Jacket to be THAT kind of agency.

No fluff. No faff. No mystery deliverables.
Just practical marketing support that actually helps small businesses.

Revolutionary stuff, apparently.

If you want marketing support without the nonsense, get in touch: https://www.blackjacket.nz/

13/03/2026

Everyone wants the viral post.

But virality is a sugar rush. Consistency is what keeps the lights on.

Jerrica shares her take in our latest blog 👉 https://www.blackjacket.nz/post/why-consistency-beats-virality-every-time

07/03/2026

This International Women’s Day, the theme is Give To Gain - and it feels like a pretty perfect fit for how we’ve built Black Jacket.

For us, it means giving talented women the flexibility, trust, and opportunity to work in ways that suit their real lives - not forcing them into one “right” way of working.

That means our team looks a little different to the norm. Different hours, different routines, different locations, different lifestyles. Some of us are balancing kids, some have side hustles, and some are running businesses of their own alongside client work.

And the gain? It’s been huge.

We’ve built a team that’s agile, creative, responsive, and seriously good at what they do.

This photo says a lot about that. Real life doesn’t pause when work starts - and we don’t think it has to. We’re proud to build a business where talent, ambition, and motherhood can exist in the same space.

Because when you give women the room to thrive in a way that works for them, everyone gains. 🖤

20/02/2026

Blogging is back, b**tches. 💅
Not for nostalgia - for strategy.

Need some help? DM us 👋🏼

29/01/2026

Ever sat in a meeting and realised marketers can sound like they’re speaking their own secret language?

Here’s a quick decoder for the acronyms we throw around on the daily.

If you got all of these... respect! Let us know if you speak fluent 'marketer' 🤝😮‍💨

23/01/2026

Truer words never spoken. 😂
Small biz owners - you made it. Now go enjoy your weekend! 🤸🏼‍♀️

14/01/2026

Got questions? We’ve got answers 👇

The only silly questions are the ones you don't ask 😉
If we’ve missed something, we’re all ears 👂🏼

13/01/2026

AI is already reading your website… but is it easy to cite? 👀

Meet llms.txt - a simple text file that helps tools like ChatGPT understand your site (and know what to prioritise).

If you’re hard to parse, you’re easy to skip.

robots.txt was the old play.
Now it’s robots.txt + llms.txt + GEO.

Want your site showing up in AI answers? Let’s chat. 🤝

07/01/2026

Black Jacket’s 2026 Marketing Musings: what we think will move the needle, and how you can make it happen.

1. Keep it simple: Large Language Models (LLM's) like ChatGPT, Perplexity and Gemini LOVE simple language. They scan content just like we humans do. To ensure you give yourself the best chance to ride the AI search wave, review your tone of voice and simplify your language and sentence structures on your website.

2. On the topic of AI.. : 2026 is touted to be the move from AI as a content tool to AI as a decision maker. This means you need to really consider the content and story you're telling on your website and other platforms that get cited (like Reddit). Be helpful, answer commonly asked questions and don't bury key content (like pricing) deep in 5-clicks' worth of pages.

3. Local SEO is only getting more important: The under-appreciated but powerful free Google Business profile can really help your local SEO strategy. Dedicate 30 mins per week to post, reply to review, request more reviews and add extra info to help encourage a user to pick your business.

4. Unpolished is still in: Thankfully, unpolished, real content continues to be favoured by users and algorithms alike. People want and enjoy human content. Don't wait for your creative to be perfect otherwise you'll miss the opportunity.

5. Consistency trumps virality all day: Watch our for our up-coming blog on this but stop chasing viral moments. Doing the small things well and consistently will deliver you far greater results than a single moment in time.

Over to you: which one are you implementing first?

Address

Auckland

Telephone

+64211481218

Website

http://blackjacket.nz/

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