Good CX Ltd

Good CX Ltd Good CX is a strategic planning consultant agency specialising in Customer Experience. We deliver

04/03/2026

Thanks so much to CCNNZ for having Liz on the podcast

On the go with the
18/11/2025

On the go with the

Fab first day Chairing the Future CX conference 😝 Aventedge make the magic happen but we wouldn’t be here without the am...
23/10/2025

Fab first day Chairing the Future CX conference 😝 Aventedge make the magic happen but we wouldn’t be here without the amazing partner sponsorships from 🙌 Loved spending the day with and Debbie Schultz

🌊 Leading with FlowWhat does it take for a team to find their rhythm? True leadership happens when everyone moves towa...
29/06/2025

🌊 Leading with Flow
What does it take for a team to find their rhythm? True leadership happens when everyone moves toward a shared goal with balance, trust, and connection.

Partnering with Fergs Kayaks in Auckland, we explored what this looks like in action. After a detailed safety briefing from Ed, the challenge was simple: paddle together. But the real lesson lay in learning how to communicate, trust each other, and align individual strengths to work as one.

Throughout the new Waka Leadership Innovation Lab, three powerful themes surfaced:

🤝 Connection Unlocks Creativity—By creating safe, supportive environments, teams shift from stress to collaboration and build emotional trust that sparks innovation. We use neural exercises to supercharge this process.

🚀 Shifting Perspectives Drives Growth—Stepping into outdoor activities or new experiences broke routines and revealed fresh approaches to problem-solving. Physically moving our bodies enables us to shift thinking.

🌟 Leadership Flow Brings Teams Together—Clear communication and collaboration turned shared goals into visible results, both on and off the water. Peer-to-peer environments surface leadership in all generations.

💡 Imagine what your team could achieve if they paddled in sync. What barriers could you break through together?

👉 DM us to co-design an Innovation Lab to help your team find their flow.

🧠 Understanding Connection with a Polyvagal LensHave you ever noticed how hard it is to focus or truly connect with othe...
28/06/2025

🧠 Understanding Connection with a Polyvagal Lens

Have you ever noticed how hard it is to focus or truly connect with others when you’re stressed? How often do teams get stuck in that survival mode—reacting instead of thinking clearly? 🤔

In all our workshops and labs, we first consider how the state of your nervous system affects everything:
👁️ how you see the world,
🚦 how you make decisions
🗣️ how you connect with others.

Using the Polyvagal Informed (PVI) model from Dr Stephen Porges, we teach teams how to shift out of fight-or-flight mode. Through play 🏄‍♀️, teamwork 🤝, or outdoor movement, teams move into connection where trust builds and creativity flows.

It underpins everything we do - whether we are helping you with of # customerexperience

Why do we take teams out of the office for these activities? 🌿
It’s simple: movement in a safe environment helps calm your physiology, making it easier to problem-solve and collaborate. And when you’re relaxed, you don’t just solve problems—you innovate. 🌟

Huge thanks to Chloe Hobbs for leading the organisation of our Waka Leadership day at Ferg's Kayaks with adventure leadership coach Ed Hines.

Could your team benefit from learning how to get out of survival mode and into collaboration and creativity? What breakthroughs could they achieve together? 💡

👉 Let’s design an Innovation Lab to help your team activate their creative flow.

#

💪 Supercharge SocialisationHow often do your team members step outside their comfort zone? We LOVE this photo of intern ...
27/06/2025

💪 Supercharge Socialisation

How often do your team members step outside their comfort zone? We LOVE this photo of intern Christine beaming with pride on a paddleboard, conquering the water for the first time. 🛶 Meanwhile, Jane and Jiya are clearing in a moment of and # regulation - unpacking big-picture challenges after the on-water experience.

🌊 By shifting from fear to flow, the group unlocked connection and deeper collaboration. According to Timothy R. Clarke’s “4 Stages of Psychological Safety” model, when teams feel inclusion and belonging, they can contribute fully and cross the threshold to innovation...and all important

👉 Are your teams ready to reach this level of safety and innovation? Let’s co-design an Innovation Lab to get the best out of your team.

☀️ Harness Team Flow State�🌊 How does your team respond to a challenge? On a sparkling day at Harbour, nobody would ha...
26/06/2025

☀️ Harness Team Flow State�

🌊 How does your team respond to a challenge? On a sparkling day at Harbour, nobody would have guessed it was midwinter. 🌞 With a brief window of sunshine, flanked by rain and wind, Jane, Jerry, Craig, Christine, and Emma braved the cold to paddle a giant SUP together.
🛶 Each person found their rhythm, balancing individual effort with collective flow. Can you guess which team member wasn’t a swimmer? No chance—you’d never tell!

Something we've found especially effective for driving in our Innovation lab model is blending teams cross-industry and generations. Craig was able to stabilise the group not only with his paddle but also with knowledge of how to surface insights in business - especially AI & tech. While Jane led from the front with perfect not only standing up physically but also with her capability in bringing a top down view of business.

🌊 The heaviness of the morning’s discussions was temporarily set aside for the water task - which shifted focus into the present moment. Getting into physical flow the team worked through their tasks subconsciously, setting themselves up for breakthrough thinking back on land.

👉 Ready to help your team find their flow? Let’s co-design an Innovation Lab to make it happen.

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🤝 Foster Team Co-Regulation�Did you know theory isn’t just a driver of connection for parents and children? It applies...
25/06/2025

🤝 Foster Team Co-Regulation�
Did you know theory isn’t just a driver of connection for parents and children? It applies to teams too. When we work with people we feel safe with—who see, hear, and understand us as humans—we build trust and lasting anchors: people we can turn to for sound advice, support and encouragement. It's the foundation of a great leadership model.
At Fergs HQ, we explored this dynamic with leaders like new Fergs owner, Ed Hines, who shared his on-and-off-the-water leadership insights. And seasoned field leader Tane Dunlop brought perspectives from business, outdoor navigation, and adventure training. Seeing the big picture and supporting the group ensures no one is left behind. 🌍
Special congratulations to Chloe Hobbs, our student event lead, who seamlessly took the reins for the day. Passing the torch using Dan Sullivan’s “Who not How” model, Liz affirmed her trust in Chloe’s ability—proof that vulnerability and trust grow talent.
👉 Looking to strengthen trust and connection in your team? Let’s co-design an Innovation Lab for your SLT. DM us

⚖️ Understanding the Levers of Balance�How balanced does your life feel right now? 🙃At our Waka Leadership Innovation La...
24/06/2025

⚖️ Understanding the Levers of Balance�

How balanced does your life feel right now? 🙃
At our Waka Leadership Innovation Lab, our intern Emma reflected on her life’s priorities using the Simple Pie Model. This approach helps you assess areas like:�
💡 Relationships�💡 Family�💡 Wellbeing�💡 Hobbies and career�💡 Finances 💡 spirituality 💡 community, and more

Every lever impacts the others, and Emma showed us how adjusting hers has opened the door to exciting opportunities, like her upcoming.
In our mentoring we start with this exercise on a napkin. It's simple and easy but potent as a
Set against the stunning view of Auckland Harbour and Rangitoto, we explored how balanced leadership creates space for growth—in changing environments and at any life stage.🇮🇹 Whoop whoop!

From the amazing new space at Ferg's Kayaks, learning unfolded set against the stunning view of Auckland Harbour and Island. As a peer-to-peer indutry and intergeneational team, we explored how balanced leadership creates space for growth...in changing environments and at any life stage.

👉 Want to help your team find balance and thrive? Let’s co-design an Innovation Lab for your leaders! Island. As a peer-to-peer indutry and intergenerational team, we explored how balanced leadership creates space for growth...in changing environments and at any life stage.

📍 Field Leadership StrategyEver wondered how principles could elevate your ? On Auckland Harbour Tane Dunlop drew on ...
23/06/2025

📍 Field Leadership Strategy
Ever wondered how principles could elevate your ? On Auckland Harbour Tane Dunlop drew on his military navigation experience to share five key steps that apply to any business:

1️⃣ Where am I now? (And how can I measure that?)
2️⃣ Where am I going? (Defined so someone else can understand it.)
3️⃣ How far will it take to get there? (Think distance or speed.)
4️⃣ What metrics can I use to assess my progress?
5️⃣ How will I know if I’ve expended too much effort?

From banking to , this framework is a powerful way to lead with clarity and purpose. Could your team benefit from applying these strategies? 💡 At Good CX we blend of leadership, the and insights to drive connection for employees and consumers alike. Using movement and neural exercises to recentre our nervous systems of individuals, we can supercharge creative .

👉 Join us to develop practical tools like these in your next Innovation Lab!
Huge thanks to Ferg's Kayaks for helping us shape us this new initiative and let us chrsiten the new workshop space before we jumped onboard the

✨ In business and in life, we all have biases. It’s hard to see our own blind spots or challenge ingrained beliefs. Did ...
21/06/2025

✨ In business and in life, we all have biases. It’s hard to see our own blind spots or challenge ingrained beliefs. Did you know research suggests that 40-50% of your actions each day are automatic and habitual? 🧠

To achieve , we need to step outside our daily routines, talk to new people, and shift our perspective. 🌍 At Good CX, we’ve found that our peer-to-peer model—encompassing cross-industry and generational influences—provides fresh perspectives for solving problems.

Down at Ferg's Kayaks on Auckland beautiful harbour, we launched a new format for our workshop. Starting in the morning discussing a big problem to solve, then stepping into a new terraine to shift our focus. Ed from Fergs and our business leaders hit the water to balance the waka realtime.

Down at Ferg's Kayaks on Auckland beautiful harbour, we launched a new format for our workshop. Starting in the morning, discussing a big problem to solve, then stepping into a new terraine to shift our focus. Ed from Fergs and our business leaders hit the water to balance the waka realtime.
Whether your business needs to hear a new Voice of Customer 🗣️ or your team feels stuck in a plateau, stepping back and inviting new perspectives can drive innovation. Often, we’re the ones holding ourselves back - subconsciously. It’s time to break free. DM us about codesigning an 💪

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Auckland

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+64212132796

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