Greenhouse Creative

Greenhouse Creative We enable business growth through strategic design. BRANDING | PACKAGING | ECOMMERCE

Whether you’re planting the seeds for your next new business or are looking to breathe new life into an established company, investing in brand marketing is a long term success strategy that always pays off. At Greenhouse Creative, we’ll help you to plant and nurture your brand so that it can grow.

DESIGNER IMPACT // In this economy where tightening of the marketing budget is common, it can be even more important to ...
20/09/2023

DESIGNER IMPACT // In this economy where tightening of the marketing budget is common, it can be even more important to use cold, hard data to prove the ROI that warm, fluffy design work - when done right - can generate.

I chatted with Kendyl from Creative Launchpad by Rocketspark about the impact designers can have on their client's businesses. My favourite part of the convo:

“At a core level, as humans, we need to feel like what we do has meaning and purpose. It’s incredibly beneficial to your confidence as a designer to know that the work you do has made a difference. This has the bonus flow on effect of proving impact to your clients, who may have otherwise undervalued the worth of their investment in you.”

Read the full shebang here > https://tinyurl.com/3mzbcktp and reach out to your trusty designer to show them some love today! 💕

🤓 Unpopular Opinion Alert 🤓"If you're focusing all your attention on sales in marketing, you're missing a beat!"SERIOUS ...
26/03/2023

🤓 Unpopular Opinion Alert 🤓

"If you're focusing all your attention on sales in marketing, you're missing a beat!"

SERIOUS QUESTIONS:

🤔 What would happen if a new competitor came to town selling the same products as you?

🤔 What would happen if your existing competitors significantly dropped their prices?

🤔 What will happen if your customers suddenly don't have access to the incomes they've had in the past?

🤔 How many of your customers would stay with you, just because they love and believe in you?

~

Sales Marketing focuses on sales (duh) and solves the short-term problems of cash-flow and product turn over.

BRAND Marketing however focuses on values, relationships and loyalty. It solves the problems of longevity and future proofs your Sales Marketing from potential external threats.

So it's important to spend an appropriate amount of your time, energy and marketing budget on BRAND marketing, even though the pull to focus solely on immediate sales is a strong one.

It's like the test with the kids and the marshmellows : you can have one now or two later... which would you choose? 🤔 🍬🤔🍬🍬

~

Here's the good news: with a good brand strategy, you can have both! 🏆

If you're after loyalty and longevity in business, be sure to keep the long game in mind and get you a Brand Marketing Strategy that clearly outlines the marketing activities that YOUR brand should invest in, to build Brand Equity.

If you're struggling with this, book a free chat with me where I can answer your questions and explain it further (it's not a sales call, I promise). You may also be eligible to take advantage of my RBPN co-funded Brand Strategy course that helps you build a solid plan for your brand marketing future.

~


At Greenhouse Creative, we enable seasoned entrepreneurs to attract their dream clients like honeybees to nectar. We wor...
02/03/2023

At Greenhouse Creative, we enable seasoned entrepreneurs to attract their dream clients like honeybees to nectar.

We work with mostly ecommerce businesses these days to establish a strategic digital plan from which they can grow towards their version of financial, creative + lifestyle success, and flourish.

We do this by: 

🌿 designing strategy-based brands, websites and packaging that communicate the purpose, values and personality of the business, enabling ideal customers to form a relationship with it

🌿 building user-focused online experiences that reduce barriers to buying or making contact

🌿 providing digital solutions that streamline and integrate administrative and accounting systems, reducing admin time for busy owners

🌿 creating targeted digital marketing campaigns that drive traffic and conversions

No small promise right?! But, promises we stand behind 100%. And we're stoked that we get to work with fellow entrepreneurs taking steps towards growing their success every day!

I've got a lot of work to showcase after my 12months+ feed post hiatus, so buckle up! There are some gems to share for sure ✨️

🙈 30th September 2021 🙈That was the date of my last feed post!! For someone who works in marketing, content creation and...
24/02/2023

🙈 30th September 2021 🙈

That was the date of my last feed post!!

For someone who works in marketing, content creation and social media management, this is a HUUUUGE faux pas...
..or IS IT?? 🤔

The answer to that question is: IT DEPENDS.

I can happily report that 2022 was easily my most profitable year in 20 years of self employment. And without a single social media post...

So was it an intentional refocus of my time and energy in to money making activities, or was it a case of being too busy to sit down & design my next few months puzzle feed tiles?

Honestly, a little bit of both! But here's the thing: MY business doesn't rely on social media for connections, referrals, introductions and : ultimately : sales.

MY business relys on real world introductions, networking, relationships, demonstrated expertise, trust and integrity to gain clients and enable me to become MY version of successful... time on the ground, on the phone, on zoom, over a cuppa (or a beer!), and time emmersed in my clients workplaces, problems and day to day lives.

MY ideal clients are NOT social media savvy, they don't spend much time here, and they DON'T check my social feeds when doing their due diligence (otherwise known as stalking!) before they get in contact with me.

So it makes sense that in busy times, I focus MY time on the key activities that keep bringing the enquiries and keep the wheels turning.

I KNOW this : and I'm confident in doing & saying so : because I've done for my business what I do for my clients'. A series of 6 brand marketing strategy workshop modules that I designed to provide clarity around your brand, your customers, your website and your marketing.

If you've ever had questions about what to post, when to post, whether to post or whether your business would survive without it, Module 6 : Marketing, uncovers where best to spend:
> your TIME
> your MONEY, and
> your ENERGY...
..in marketing, in order to get your largest ROI.

Because if your efforts are fruitless, what REALLY is the point?! 🍏🤷🏻‍♀️

--

Anyway, now that we've cleared that up, here's the next square in the sequence that showcases my work with , back in `21

Remarkable? Yes! Un-human? Faaaaar from it my friends 😅I had the pleasure of talking with Mandy Beverley on the Remarkab...
20/10/2021

Remarkable? Yes!

Un-human? Faaaaar from it my friends 😅

I had the pleasure of talking with Mandy Beverley on the Remarkable Women pod a couple of weeks ago.

We talked about designing your life (as well as your business), curating your thoughts and I shared my PET PEEVE about what people THINK graphic design is all about...

(Hint: it's not about making things look good!)

If you've got the time, I'd love for you to take a listen. I loved this chat ❤

https://lnkd.in/gsDUj8Mz

The humble business card! How do you feel when you hand yours over? Does it fill you with pride, or make you want to hid...
23/09/2021

The humble business card! How do you feel when you hand yours over?

Does it fill you with pride, or make you want to hide? 🙈

There's more to making a confidence-boosting business card than you might think:

🍃 logo
🍃 colour
🍃 layout
🍃 photography
🍃 card stock
🍃 texture, and
🍃 print finishes

all play a part in making you memorable on paper and reinforcing the values of your brand.

If your paper game could do with a refresh before we get back to handing over our debts in person (L2, we are looking at you!) reach out to me!

I enjoy nothing more than enabling you to be seen in the right light 🌿

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Ellerslie
Auckland
1051

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