10XL

20/06/2023

Online shopping vs. window shopping: which one wins?

Ecommerce has revolutionised the way we shop, but it still can't completely replace the experience of browsing through physical stores. As an April 2023 McKinsey report puts it: consumers want to buy everything, everywhere, all at once.

"81% of all consumers now choose to research and browse across multiple channels before making their purchase - whether it be on a web browser, in a brick-and-mortar store, or through an app - for a single transaction. And it’s not just younger consumers. 80% of Gen X and 77% of baby boomers are doing it too. Omnichannel retail is flourishing across all consumer categories, but it is especially popular for discretionary spend, such as toys or home decor, where 70% of consumers have an integrated shopping experience."

https://buff.ly/3JlDpdD

Does this sound similar to your shopping experiences? Or are you team online / brick-and-mortar?

20/06/2023

Don’t let a recession dampen your spirit.

It might feel like the worst time to invest in growth, but some of the most popular brands seized the opportunity and made their start amidst challenging market conditions. To name a few...

1. Electronic Arts: founded in the early 80s during an economic downturn, EA is now a major player in the gaming industry
2. Microsoft: born during the 1973-75 recession, a global technology leader, and today, a primary partner in leading AI lab, OpenAI
3. Dollar Shave Club: founded during the 2008 recession and grew to become a $1 billion company in just 5 years
4. Xero: established during the 2006-2008 financial crisis, Xero now serves over 2 million subscribers across the globe with financial management and accounting solutions.

As Benjamin Franklin famously put it, "out of adversity comes opportunity"

Where do you see the biggest opportunities in your business, category, or audience today?

14/06/2023

Did you know you could get the freshest moves AND strategic marketing gems at the same time with our founding partner Joe Ling?

Book a time to chat with him online or in studio.
But get in quick, limited spots are filling fast: https://calendly.com/joe-10xl/chat

🤩🤩🤩

30/10/2022

A September 2022 survey found that the average website conversion rate for Shopify stores was just 1.4%.

Conversion rates of more than 4.7% would put a store in the best 10%.

The lesson here is simple; if you want to be above average, don't just use a standard website template, copy your competitors or chase popular website design trends blindly. Instead, build a tailored customer experience, one that is designed for your specific audience.

You could make 3x more sales (maybe even more) in the long run.



Source:

Find out the average ecommerce conversion rate (all devices) for Shopify with Littledata's benchmarks.

30/10/2022

Learn how to market yourself on YouTube with this beginner’s guide. You’ll discover types of videos to create, how to set up your channel, YouTube marketing tips and more.

07/04/2022

Exciting news;

We are stoked to partner with Beard Awards to help promote the amazing 2022 Men's Product Awards along with the judicial panellists from Rodney Wayne, Manukau Institute of Technology, Barba and Maloney’s Barber Shop.

The Beard Awards is an international not-for-profit awards organization focused on recognizing outstanding achievements of brands in male grooming products and this year, Beard Awards has partnered with Cure Kids to donate their profits from the 2022 Product Awards.

Know a brand that's great for men's skin or hair? We want to hear about it! Register them here: https://lnkd.in/eQTZeGjF and visit Beard Awards to find out more.

21/02/2022

In collaboration with PREKURE and Impact by Design:

When will this epidemic end???

And we're not talking about covid, we’re talking about the invisible epidemic plaguing our nations.

The Mental Health epidemic.

Most of us are aware. But what you probably don’t know are the more recent stats. Spoiler alert: it's alarming.

So we thought we’d let the numbers do the talking in our latest campaign for PREKURE's revolutionary Mental Health Coaches.

Have a peep, and find out if you'd make a great Mental Health Coach.



11/02/2022

Oh hey just us having a good chat for Vonto on

How to succeed at marketing when the rules are constantly changing? Here’s our top five favourite tips to help founders fight fair in a fluid, fast paced world.

10/11/2021

Research on a global scale has been done to help NZ exporters answer some key questions; how does the world perceive the NZ brand, and what should marketers do about that?

The research highlights some key tenants of conversion optimisation. Here's our hot take as it applies to international ecommerce.

- Build value; products need to have key points of difference. Understand your customers passions and pain points. Local distribution, customer service and quick delivery are key.

- Communicate value. Simple, clear and targeted omni channel messaging. People buy from personalities and brands they are familiar with. When budgets are tight, people take less risks.

- Justify your value. Is your proposition actually unique? It's possible, but unlikely for the things that really matter to customers. Put more effort into figuring out why customers should buy from you, instead of competitors. Look closely at claim substantiation - greenwashing doesn't cut it in 2021.

Read full report here: https://toolkit.nzstory.govt.nz/assets/539664

03/11/2021

Pumped to be helping the rad crew at Indigo and Manaaki.io with and for their latest round of Manaaki U!

This time, supporting Pasifika small business owners, sole traders and self-employed in particular, with 2 x $5,000 cash grants and expert business mentorship.

Why? Because Pasifika businesses just do things differently – so the support needed is different too.

To enter, or to nominate someone:

🌸 Join the Vaka Pasifika ‘aiga in the Manaaki business community here: https://bit.ly/3bCpizx

🌸 Fill out the application form. That’s it!

All the best to all applicants and while you're in the Manaaki business community, check out all the incredible business advice, discussions and vibes!