Fuman Design Studio

Fuman Design Studio Brand, Packaging and Digital Design Studio. Fuman is a multi-disciplinary design studio, based in Auckland, New Zealand.

We specialise in branding, packaging and digital design. Fu translates to good fortune; it signifies happiness, fresh starts and abundance. We work to ‘channel the fu’ in every project by thinking like entrepreneurs and playing like artists to uncover and translate the real essence of your brand.

18/03/2026

Since its debut in 2009, comedy panel show 7 Days has become a household staple in NZ television. Following a successful upgrade to a new prime-time spot, our task was to revitalise the show’s brand identity, fresh for the 2026 season. New case study coming soon to link in bio near you.

Wonder Display was created in collaboration with our client Breathing Space, designed to give the With Wonder visual ide...
12/09/2025

Wonder Display was created in collaboration with our client Breathing Space, designed to give the With Wonder visual identity its own unique voice. Used across the brand, it serves as a graphic entry point into creativity that feels grassroots and evokes self-expression without rules; the kind that emerges in moments of play, emotion, or healing.

See the full case study at link in bio.

We developed a bespoke dieline for With Wonder. Each box can house interchangeable content; featuring a pocket on the fr...
12/09/2025

We developed a bespoke dieline for With Wonder. Each box can house interchangeable content; featuring a pocket on the front to display different artists’ work, and a space for customisable, affordable-to-print labels — removing the need to print on the individual boxes themselves each release.

See the full case study at link in bio.

With Wonder is the belief that art and creativity can have a transformative effect on the mental health of youth in Aote...
08/09/2025

With Wonder is the belief that art and creativity can have a transformative effect on the mental health of youth in Aotearoa. Each With Wonder box is designed in collaboration with a different NZ artist — with the likes of Lissy and Rudi, Jade Townsend, and Te Ara Minhinnick featured in the first releases.

See the full case study at link in bio.

scoops up the good stuff — fresh fruit blitzed into dreamy soft serve.Dairy or vegan, it’s ridiculously delicious eithe...
13/05/2025

scoops up the good stuff — fresh fruit blitzed into dreamy soft serve.
Dairy or vegan, it’s ridiculously delicious either way.

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09/05/2025

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05/05/2025

Work for
26/04/2025

Work for

Address

57P Livingstone Street, Grey Lynn
Auckland
1022

Opening Hours

Monday 8:30am - 5:45pm
Tuesday 8:30am - 5:45pm
Wednesday 8:30am - 5:45pm
Thursday 8:30am - 5:45pm
Friday 8:30am - 5:45pm

Telephone

+6492156475

Website

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