Dow Goodfolk

23/10/2025

In response to consumers’ craving for wholesome, flavourful bread, Vogel’s introduces a distinctive new addition — Dark Rye.
The packaging stays true to the iconic Vogel’s look, celebrating the hearty mix of rye and wheat through crafted typography, natural illustration and an earthy colour palette .

25/11/2021

So light, so easy, so mess-free! In nothing flat it seemed we had got to the heart of Annies. Which of course you can see hovering above its i, nicely bearing fruit as an apple. Or is it an apricot? A berry maybe? Or a mango!

See the full case study on our website.

23/11/2021

Supaw ready! Packaging can be your best salesperson and we created a light and organic look for Australian Pet Organics to help catch the eye of the consumer.

28/09/2021

Further international recognition for our great work of NZ Rum Co.
Thanks for the article Dieline

Dieline is a global package design community and showcase of package design inspiration. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, package design events, and Dieline packaging design awards.

26/08/2021

A classic rum? Hell no.

New Zealand professional sailor Rob O’Connell came to Dow Goodfolk to launch a local, quality rum to upend long-standing stigmas around the spirit in New Zealand, he set about proving it can be a very different drink, one of nuance and clean, fresh flavour.

His creative process became the inspiration for the branding.

The logo is designed to look tinkered-with, using a font that trials what width its letters should be, and that steps boldly down the bottle, even if in fits and starts. Meanwhile the story of the drink is told as if a collection of Rob’s notes and scribbles.

McJaggery has already won the Innovation Award at the NZ Spirits Awards 2021 in June, proof right there. We are proud to help him get his message of creative innovation onto the shelves.

23/03/2021

One year since NZ went into the unknown of lockdown, our MD-Annie Dow will be reflecting with on the lessons learnt and how the business of design had to adapt.
Thursday 8th April 6-8pm

Design Assembly is delighted to present our DA Autumn Conversations Series for 2021, taking place across Auckland, Wellington and Christchurch in April. One year on from the emergence of Covid-19 in Aotearoa and we have all been affected by the global pandemic in many and different ways. It’s time...

28/06/2018

Hey Facebook,
As part of our rebrand we are simplifying and streamlining our social presence. Focusing on the Instagram and Linkedin platforms which are more complimentary to our work. We'd love you to stay in touch with us, so head over to these platforms and follow us, to see all the exciting things we have going on. ✌️
https://www.instagram.com/dowgoodfolk/
https://www.linkedin.com/company/dowgoodfolk/