Enkindle

18/11/2021

Love when brands have fun and create timely, relateable comms.

16/09/2021

Not a great PR apology when you’re still left with more equestrians than answers. The whole thing’s turned into an absolute mare. They certainly need to reign it in a bit. Just shows, money can’t buy sense or the right advice when you have an ego.

16/09/2021

Had a few peeps ask me about how PR and legal should balance in a crisis (can’t imagine why).
So, heres some quick key points for ya’all from my lawyer and I & disclaimer *every situation is unique*

1. You absolutely need professionals helping, and professionals who can speak each other’s language. Eg lawyers and PR experts speak completely different languages / are from different planets & they need to be able to communicate in such a way that results in connection and understanding.

2. You, your organisation, or someone close to you done something wrong that you’re sure you haven’t? Own it. Fix it. Learn from it. As quickly as possible.

3. Don’t excuse. Do not send lawyers letters trying to limit the spread. Do not send lawyers letters trying to limit the spread. I said that twice. I meant to.

4. Show you understand the mistake. Show your commitment to learn from it. Be humble. But not performatively humble, it’s a distinction that makes all of the difference.

5. Can I say again you need professionals? even if you think you can do it yourself, you absolutely can’t. I was lucky I’d worked as a journo and knew not to answer the phone to anyone for years. Literally years. But I knew approx 80% less than I thought.

6. Mostly, reporters aren’t your enemy, they’ve just got a job to do but whether it’s worth talking to them or not is a decision you can only make based on trust, and that can only come from experience.

7. The trick is, you’re in the centre of the storm right now. You probably don’t know whether you or yours have transgressed. But you will assuredly think you do. You will almost certainly be wrong.

8. These are tricky tricky situations.. To navigate them you need PR folk who understand what lawyers do, and lawyers who understand what PR folk do. And both who respect the other.

9. You absolutely need both lawyers and people who really understand the legal system and how the media works who will tell you when you’re wrong and to shut the hell up. You must choose people you respect and will listen to when you really don’t want to hear from them.

10. The cover up becomes the story. I need it on a brass plaque because I say it so often. Front-foot your mistakes, always. When you don’t, I can’t even explain to you in a sentence how much worse off you’ll be.

20/08/2021

If you’d like some help from me with branding, marketing or PR, we’ll always start with branding. This is why 🙏😃

28/03/2021

This morning yet again, l’m witnessing a sophistical rhetorician inebriated with the exuberance of his own verbosity on the tele. Remember guys, simplicity is key. If a 12 year old couldn’t understand what you’re talking about, you’ve lost us all.

22/03/2021

is it just me or has the facebook thumbs up icon always kind of meant “cool story bro” in a sarcastic sort of way, a kind of like, ok I don’t want to talk to you anymore, coolbye. 👍🏿👍👍🏾👍🏼👍🏻

22/03/2021

Amen 🙏 support stops us from sinking hey. Women who back other women.. man it just warms my heart so much. And so many of you out there who back me up in all sorts of small and huge ways everyday... it means the absolute world to me 🙏❤️

19/02/2021

Great example of when your PR council should advise you to LAY LOW and TALK TO NO MEDIA instead of playing the very very dangerous game of trying to fool journalists. Let me be very very clear, no one ever fools the media for long. Front footing tough issues is ALWAYS the right approach. Let me know if you’d like to know more detail on why. I love taking about this and sharing stories. A wise PR council who is worth the money you pay them will never ever push you into the spotlight when they know in their gut just how badly it could go. And PR people know. The good ones do anyway. Sheesh. Also, if your PR counsel advises you to lay low.. please, just lay low. If you don’t stay out of the media when your PR person tells you to.. well let’s just say I have lots of stories to illustrate what can happen in those situations, and trust me, you don’t want to take that road, ever. 🙏 https://thespinoff.co.nz/business/02-02-2021/the-risky-pr-play-of-eric-watson-and-chris-liddell/?fbclid=IwAR3JV66I52EThgL4kw6gXTC4CmIKp314dDPriU_ioAwCs4b5p2rJ-12-xAY

High-profile and controversial figures often use PR consultancies and the media to help clean up their public perception. But as Pattrick Smellie of BusinessDesk reports, it can easily go the other way. Every journalist loves an exclusive scoop. So much so that last weekend, the country’s main

22/09/2020

Watching last nights political leaders debate was when it really hit home to me that the craft of television as we’ve known it is dying, and it’s cringeworthy.

The lighting, positioning and camera angles last night looked so amateur and distracted from what was being said.

This is a major parties leaders debate in an election period, but
while one party leader was in a profile shot the other was direct to camera. This is a head on competition: they must be shot in the same way.

The main side on two shot was with Collins in background of Ardern and the Ardern one was from behind. So strange.

Lighting to the outside of Collins face was much clearer and kinder/softer. She had a soft pastel pattern behind her.
Ardern had harsh white light behind her and was in darker relief from the side.

Meanwhile poor Campbell in front of them kept moving out of the light completely. They clearly hadn’t run him through where he needed to stand for the shots and where he could walk. The poor dude was bumbling through with no proper positioning, trying not to drop his clipboard.

These seemingly small details make a big difference to the feeling that a viewer gets and in politics, that matters.

To top it all off, nobody had even cleaned the studio floor.

If the skilled craftspeople that would normally manage the visual aspects of a major political debate are now too expensive for TV networks with declining advertising revenue, where is the next platform for political debates?

19/03/2019

A Salaam Alaikum / Peace Be Unto You.

It’s been a hard, heavy week. I can’t imagine the pain that will be felt throughout Christchurch, and especially felt by our Muslim community.

We have seen the very worst of humanity. We have also seen the best. Mosques wrapped in bouquets like a blanket. Churches and synagogues opening their doors for Muslims to worship. Open dialogue and self-criticism about our privilege and casual racism. Gun owners willingly giving up their semiautomatic weapons.
And our leaders, who in just four days, have done much more than other countries have, deserve honour for their courage. Our National response has been one of mana, empathy and wisdom.

These images below show how this horrible event has bought NZ together. Everyone who considers Aotearoa New Zealand home, no matter their faith or race, is accepted within our collective culture. I think these images prove that.

We stand as one ❤️

Kia kaha,
A Salaam Alaikum,
Look after one another.

24/02/2018

A lesson in how to apologise

27/08/2017

You might find this scary for you personally... but if you have a small business, this is why you need Facebook advertising: because it works. https://www.facebook.com/kerwinrae/videos/1447060952007644/