Studio South

Studio South A Graphic Design Studio Based In Auckland, New Zealand

03/06/2026

The Design Conference has evolved!

In collaboration with Studio South, a new identity has emerged, one that reflects who TDC is today and where it’s heading next. Inspired by themes of self-reflection, awakening and transformation, the brand captures both the spirit of the conference and the experience it promises its audience.

See the new identity come to life at this year’s conference, taking place 1–3 July at Brisbane Powerhouse.

Final release tickets are now available in limited numbers, so secure yours before they sell out.

27/04/2026

We’re proud to be working alongside Ngāti Whātua Ōrākei, developing the brand for Te Punga – their newest and thoughtfully designed residential development in Mt Albert, Tāmaki Makaurau.

Te Punga means ‘the anchor’, symbolising grounding, stability, and connection. Anchored in waka journeys, Te Punga celebrates the area’s history as a key portage, connecting the south, west, and east. In a modern context, Te Punga sits at the heart of this proud community, close to some of Auckland’s most popular amenities.

This narrative shapes the visual language and essence of the brand across every touchpoint. To register your interest in the development, stay tuned for the launch in the coming months.

Full case study coming soon!

🙏🏼

.lastlaugh.akl 🐠 is Auckland’s freshest waterfront restaurant. They deliver an elevated offering with a casual approach....
18/03/2026

.lastlaugh.akl 🐠 is Auckland’s freshest waterfront restaurant. They deliver an elevated offering with a casual approach. South worked closely with the owners from the get-go to create a brand that felt clean and modern without taking itself too seriously.

A ripple flows through the logotype, giving it the impression of a flag or a wave. Playful seaside illustrations add some charm to the brand. A simple, nautical-inspired colour palette works harmoniously with the space. Overall, the brand works helps make such an elegant space feel warm and welcoming for all.

Full Case Study update on our website.

Savory is one of New Zealand’s longest-established construction companies, built on decades of trust, craft, and people ...
10/03/2026

Savory is one of New Zealand’s longest-established construction companies, built on decades of trust, craft, and people who simply get the job done. Over time, however, their brand no longer reflected the true scale, capability, or culture of the business.

The rebrand brings Savory’s identity back into alignment with who they are today: grounded, progressive, and proudly hands-on. It places their people at the centre of the story, celebrating the collective effort behind every build and the belief that no matter the role, everyone gets their hands dirty.

The visual identity is bold and purposeful. A strong, structural logo draws direct inspiration from the steel diamond-plate commonly found underfoot on construction sites, symbolising strength and unity. This form expands into a dynamic pattern and visual language that represents the team as a whole - many parts working together as one. Robust, functional typography ensures the brand works hard in real-world applications, supported by a palette drawn from the construction landscape, combining grounded neutrals with high-visibility yellow to signal confidence, progress, and momentum.

The result is a brand that feels human, credible, and built to last, an honest expression of Savory today and the future they’re building.

Full Case Study on our website.

Photography 💎
Videography 🔨

🙏🏻

Souths partnership with - Packaging For Brands brings direction, strategy, and design clarity to support their brand an...
04/03/2026

Souths partnership with - Packaging For Brands brings direction, strategy, and design clarity to support their brand and content ecosystem as the company continues to scale globally. Our work spans the development of systematic brand thinking, strategic tools, and actionable guides that equip their team and their customers to build stronger, more cohesive partnerships for packaging outcomes across many market vertices.

As noissue’s product offering rapidly expands in US markets, we have helped produce high-impact brand campaigns that hero their growing SKU ranges, featured here is coffee. We also create in-house demo brands that showcase the full potential of noissue’s packaging solutions to their customers, helping design studios, agencies, and business owners envision how thoughtful design elevates every touchpoint of the packaging experience.

Full Case Study on our website, and check out if packaging is on your mind 📦👌🏻

A pretty special summer Saturday at Studio South HQ launching Moments In Time a few weeks back. Great to celebrate with ...
02/03/2026

A pretty special summer Saturday at Studio South HQ launching Moments In Time a few weeks back. Great to celebrate with friends, family and industry legends, plus music from .haines Soft Chaos and .williams_ 👌🏻

Loved seeing people flick through the book in person. If you missed it, copies are available online, hit the link in bio. Or msg us about popping into our studio to view and purchase copies at our check out. 📖🙏🏻

We’ll be hosting some more events with industry partners in weeks/months to come so keep an eye out for those. 🧡🩶

The Stables is a New York–inspired apartment and retail development in Epsom, located adjacent to Cornwall Park and mark...
17/02/2026

The Stables is a New York–inspired apartment and retail development in Epsom, located adjacent to Cornwall Park and marking the first large-scale mixed-use project within the Parkview Precinct.

Drawing its name from the historic raceway stables once located on site, South developed a strategic brand identity grounded in architectural response and contextual heritage. The visual system is informed by the building’s form, particularly the repetition of arched apertures, which establishes a sense of rhythm and permanence. A bespoke S motif, derived from the geometry of a horseshoe, functions as a generative device — scaling into pattern language and supporting a cohesive visual hierarchy across touchpoints.

Lifestyle illustration, locally grounded content, and art-directed renders are integrated with structured narrative and considered copy. Together, these elements form a brand system that balances expression and restraint, reinforcing the development’s architectural intent while positioning it as a considered and contemporary addition to its neighbourhood.

Services:
Strategy and Placemaking
Brand Identity
Sales Collateral
Showsuite & Site Signage

Full Case Study on our website.

Developer – Gleneagle Sydney
Architecture –
Renders –
Photography –
Illustration –
Copywriting –

Lendr is a new fintech brand redefining non-bank residential lending: fast, flexible and frictionless. The identity is a...
13/02/2026

Lendr is a new fintech brand redefining non-bank residential lending: fast, flexible and frictionless. The identity is anchored by a logo that playfully transforms the capital ‘L’ into a lowercase ‘r’. When rotated, the ‘r’ becomes a tick, a universal symbol of approval, setting the foundation for a distinctive and responsive graphic language. This visual system expands into a world of modular, fluctuating cubes that ebb and flow, abstractly representing flexibility, adaptability and Lendr’s dynamic approach to finance.

3D with the homie

Moments in Time. Twenty years of Studio South, captured across 20 chapters. From the early days in the 2000s to the iden...
12/02/2026

Moments in Time.
Twenty years of Studio South, captured across 20 chapters. From the early days in the 2000s to the identity systems, brands and bodies of work we’ve created alongside some of Aotearoa’s leading businesses and professionals today. It’s a documentation of the work, but just as importantly, the people and culture that have shaped the studio along the way.

Available now online in two editions:
Standard Edition | Limited Edition
Order your copy via the link in bio.

11/02/2026

Moments in Time has arrived. 🩶🧡📖
20 years of Studio South, captured year by year – the work, the people, the culture.
Available now in two editions. Shop now.

Address

27 Hargreaves Street
Auckland
1011

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

027 280 6434

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