Studio South

Studio South A Graphic Design Studio Based In Auckland, New Zealand

BUILT FOR WHAT’S NEXT.For more than 40 years, Watts & Hughes has helped build New Zealand, growing from a family-founded...
04/09/2026

BUILT FOR WHAT’S NEXT.

For more than 40 years, Watts & Hughes has helped build New Zealand, growing from a family-founded business into one of the country’s leading construction companies, with more than 300 people nationwide.

As a new generation steps forward, South was engaged to create an identity that could honour that legacy while confidently carrying the business into its next chapter.

At its heart is a new monogram, constructed from structural forms and engineered connections. A distinctive W reveals a hidden H, bringing the company’s initials together in a single symbol of partnership, continuity and enduring craftsmanship.

The geometry extends across a complete visual system, while the original Watts & Hughes forest green has been restored and reimagined for today.

A significant new chapter for a significant New Zealand business. Built on strong foundations. Built for what’s next.

Scope: Brand Strategy / Brand Identity / Visual Language / Art Direction / Photography / Motion / Digital / Environmental / Brand Rollout

Shout out to WorkGroup for their handy work on the 3D ex*****on, Jono Parker with photography - Adam Dunnit on Video, and Sasha Burger on Code.

A NEW IDENTITY FOR The Design Conference The Design Careers The Design Conference brings together some of the world’s mo...
01/09/2026

A NEW IDENTITY FOR The Design Conference The Design Careers

The Design Conference brings together some of the world’s most progressive creative voices for three days of ideas, conversation and connection at the Brisbane Powerhouse.

Ahead of its 2026 edition, TDC collaborated with South to create a distinct new identity capable of capturing the energy, curiosity and evolving nature of the international conference experience.

At its heart is a layered logo that speaks to ideas of self-reflection, awakening and transformation – the shift that happens when we encounter new ideas, voices and perspectives.

From this central symbol, a rich and expressive visual language unfolds, with shifting forms and motion states bringing the identity to life across key moments and touchpoints throughout the conference.

A distinctive new face for TDC – dynamic, thought-provoking and constantly evolving.

Don’t miss 2027’s Conference!!!

Special thanks to the bro Matthew Haynes for his trust, energy and passion for this project! 😎

Scope: Brand Foundations / Brand Identity System / Visual Language / Motion Design / Environmental Design

31/08/2026

More from our Oodles project!

Inspired by the movement of hand-pulled noodles, traditional Chinese illustrations and the ancient Dunhuang murals, motion brings our eccentric menagerie of noodle-flowing mythical creatures to life.

Type moves in volume, creatures wiggle through the world. Colour, character and noodles collide.

A moving expression of the idea at the heart of Oodles – organised chaos, brought to life!

Big Slurp Energy. Tangled in Flavour.

Scope: Motion Direction / Motion Design / Typography / Illustration.

OODLES OF NOODLES 🍜 🐉 Oodles brings generations of Northwest Chinese cooking into a bold new world – celebrating heritag...
28/08/2026

OODLES OF NOODLES 🍜 🐉

Oodles brings generations of Northwest Chinese cooking into a bold new world – celebrating heritage without getting stuck in the past.

Inspired by hand-pulled Lanzhou noodles, traditional Chinese animal motifs and the ancient Dunhuang murals, we created an eccentric menagerie of noodle-flowing mythical creatures. Sweeping manes and swooping wings become tangled masses of noodles, balancing cultural reference with a playful contemporary attitude.

Traditional reds, golds and teals drawn from historic artworks were dialled up into a distinctive modern palette, while playful messaging brings even more energy to the experience.

Big Slurp Energy. Bowl. Eat. Repeat.

Scope: Brand Strategy / Naming / Brand Identity / Illustration / Colour Strategy / Messaging / Art Direction / Photography / Packaging / Signage / Digital

📸 Yuki Sato 🔥

26/08/2026

We’re stoked on a dozen finalists at this year’s Best Design Awards 🥚 Huge congrats to all the other finalists, there’s so much incredible work in there! 💜

For Flynny’s - product and packaging were developed as one connected experience, considered from the razor in hand throu...
26/08/2026

For Flynny’s - product and packaging were developed as one connected experience, considered from the razor in hand through to the moment it arrives at your door.

Working closely with the founders and manufacturing partners, we refined an existing razor platform, adjusting proportions, head and blade details, and integrating custom branding into the handle.

Around it, we designed a completely custom structural packaging system. The form wraps precisely around the razor, combining recyclable stocks, tactile debossing and a tear-away sleeve that creates a considered moment of reveal. Supplementary blade packs extend the same design language, creating a cohesive system built for the subscription experience.

Premium, purposeful and made to feel good in the hand.
Shave With Purpose.

Scope: Product Development / Structural Packaging / Packaging Design / Material & Print Specification / Art Direction / Manufacturing Collaboration

📸 Yuki Sato

SHAVE WITH PURPOSE!Introducing Flynny’s – New Zealand’s first Kiwi-owned, high-performance subscription razor brand, bui...
25/08/2026

SHAVE WITH PURPOSE!

Introducing Flynny’s – New Zealand’s first Kiwi-owned, high-performance subscription razor brand, built around adventure, legacy and giving back.

Named after Flynn, the identity carries his spirit forward through Floyd, his loyal dog. Hidden within Floyd’s silhouette is a razor, a simple moment connecting product, story and purpose.

From Start Fresh. Go Far. to Look Sharp. Live Wild., the brand takes shaving out of the bathroom and into the outdoors, creating a world built around freedom, confidence and adventure.

Through Flynn’s Fund, 10% of profits support outdoor and sporting initiatives across Aotearoa, NZ.

Scope: Strategy / Identity / Messaging / Packaging / Product Development / Art Direction / Photography / Website

📸 Yuki Sato

12/06/2026

The Design Conference is looming up and the speaker lineup is incredible! Get in quick before it sells out, or register to stream online! 🔥

10/06/2026

Studio South are proud to be at this years:
The Object Book Fair!

Featuring our new self published book:
MOMENTS IN TIME!

If you haven’t checked out the publication, or want to pick one up in person and get it signed. This is your chance. Also a chance to shop more nice books!

THIS SATURDAY & SUNDAY
11am-4pm
Object Space Gallery – Rose Rd Grey Lynn!

Looking forward to seeing the design community roll through and some chats about physical objects of desire!
Big ups to for all their Mahi bringing this together.

📕 ☕️ 🥐

03/06/2026

The Design Conference has evolved!

In collaboration with Studio South, a new identity has emerged, one that reflects who TDC is today and where it’s heading next. Inspired by themes of self-reflection, awakening and transformation, the brand captures both the spirit of the conference and the experience it promises its audience.

See the new identity come to life at this year’s conference, taking place 1–3 July at Brisbane Powerhouse.

Final release tickets are now available in limited numbers, so secure yours before they sell out.

Address

27 Hargreaves Street
Auckland
1011

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

027 280 6434

Website

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