Qualified Leads

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Hi, I’m Dhiaksa Adiwyakto, Head of Performance at Qualified Leads.In a world where almost half of searches end without a...
29/05/2026

Hi, I’m Dhiaksa Adiwyakto, Head of Performance at Qualified Leads.

In a world where almost half of searches end without a click, B2B leaders need to rethink what market dominance actually looks like.

I’ve been looking at why zero-click search isn’t just an SEO problem, it’s a shift in how buyers discover, trust, and remember brands.

Because in 2026, the goal isn’t just to win the click. It’s to become the answer.

Check out my latest piece on why visibility is the new currency in B2B search, and why being the “best-kept secret” in your industry is now a revenue leak:

https://tinyurl.com/4axrx2v9

Hi, I’m Filipe Ferrao, Senior Digital Growth Manager at Qualified Leads.This might be your sign that buyers still don’t ...
20/05/2026

Hi, I’m Filipe Ferrao, Senior Digital Growth Manager at Qualified Leads.

This might be your sign that buyers still don’t fully understand what you do within the first five seconds of arriving on your landing page.

Not because your service is bad.
Not because your traffic is poor.
But because your landing page creates confusion before it creates confidence.

I’ve been digging into why so many B2B landing pages fail to convert despite getting solid traffic, and how small gaps in clarity, structure, and technical performance quietly push buyers away before they even understand the value.

In this piece, I break down the “5-Second Clarity Gap”, why good design alone rarely drives conversions, and how the highest-performing landing pages are built around buyer psychology, logical flow, and friction-free decision making.

If prospects are leaving your site before they truly understand what you do, this is worth a read.

https://tinyurl.com/yc84b845

Hi, I’m Chaz O'Loughlin, Head of Growth at Qualified Leads.There’s a gap most teams don’t realise they’re operating in. ...
05/05/2026

Hi, I’m Chaz O'Loughlin, Head of Growth at Qualified Leads.

There’s a gap most teams don’t realise they’re operating in. Marketing reports look clean, pipelines look full, but revenue tells a different story.

I’ve been looking at why attribution breaks down so easily, and how small gaps between your ad platform and CRM create a completely distorted view of performance.

In this piece, I walk through how to properly connect your data from first click through to closed deal, why manual attribution is often fiction, and what actually happens when you start measuring cost per deal instead of cost per lead.

If you want to understand which dollars are driving revenue and which ones are just creating noise, this is worth a read:

https://tinyurl.com/yc58unzz

WaterFlow is doing critical work for communities across Aotearoa, designing, manufacturing, installing, and servicing on...
30/04/2026

WaterFlow is doing critical work for communities across Aotearoa, designing, manufacturing, installing, and servicing on-site wastewater treatment systems people rely on every day.

Great to hear Caleb Pirini share how we’ve built a marketing approach around what actually matters: not just more leads, but more qualified deals.

A strong example of moving beyond inflated metrics to results that genuinely move the needle.

Watch Caleb’s full testimonial:
https://tinyurl.com/kwwar6p8

Hi, I’m Angela Yang, Senior Digital Growth Manager at Qualified Leads.Most Google Ads accounts look like they’re working...
22/04/2026

Hi, I’m Angela Yang, Senior Digital Growth Manager at Qualified Leads.

Most Google Ads accounts look like they’re working. Clicks are up, CPC is down, and reports look clean.

But sales teams are still dealing with low-quality leads and empty calendars. I’ve been digging into why that gap exists and how a focus on cheap clicks is often the root of the problem.

Check out my article, where I break down why the shift from traffic to actual sales meetings matters, and what it takes to get there:

https://tinyurl.com/3szmd5w3

We’re proud to have partnered with Projectus, an end-to-end construction project delivery business specialising in compl...
14/04/2026

We’re proud to have partnered with Projectus, an end-to-end construction project delivery business specialising in complex and technically demanding projects.

Led by Managing Director Luka Obradovic, Projectus delivers heritage works and large-scale programmes across diverse building portfolios. Prior to working together, much of their growth came from face-to-face engagement and cold outreach. We helped implement a targeted digital strategy across Google, LinkedIn and other platforms to generate highly qualified, industry-aligned leads.

The result has been a stronger forward pipeline, better matched opportunities and a cohesive end-to-end marketing system that delivers consistent results.

Watch the full testimonial to hear Luka share his experience.

https://tinyurl.com/2uwe2xdy

Hi, I'm Lucca, Content & Creative Manager at Qualified Leads.In a world saturated with Al-generated content, B2B leaders...
30/03/2026

Hi, I'm Lucca, Content & Creative Manager at Qualified Leads.

In a world saturated with Al-generated content, B2B leaders don't need more to read, they need better ways to act.

I've been looking at how we transition from passive "information" to active "utility," and why your next lead magnet should feel less like a reading assignment and more like a high-performance tool.

Check out my latest piece on why UX-driven functionality is the new gold standard for B2B lead gen:

https://tinyurl.com/5ampmf54

Good people to bounce ideas off makes all the difference. Isaac (Business Development @ Mutu) and Chaz (Head of Growth @...
26/03/2026

Good people to bounce ideas off makes all the difference. Isaac (Business Development @ Mutu) and Chaz (Head of Growth @ Qualified Leads catching up to talk shop and share notes over a coffee.

We’re deep-diving into what’s actually moving the needle in the current market. Keep an eye out for an upcoming video.

Ready for more leads, better clients and visible growth?Let’s talk about what’s working, what’s not, and how we can help...
12/03/2026

Ready for more leads, better clients and visible growth?

Let’s talk about what’s working, what’s not, and how we can help you fix it.

📅 Book your free strategy call now!

https://tinyurl.com/ya4bhkbx

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72 Taharoto Road, Takapuna
Auckland

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