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22/06/2026

Hundreds of business leaders all over the world have used our free Lead Generation Strategy Assessment to find out exactly where their strategy is leaking.

In this video, our Head of Growth Chaz O'Loughlin walks you through what it covers and how it works.

It takes about 5 minutes and looks at the 9 key areas we assess when reviewing a business's lead generation strategy. Things like your marketing data, campaign plan, channels, landing pages, nurture sequences, automation and reporting.

At the end you get a personalised score, see how you stack up against your industry, and get quick-win recommendations on where to focus first.

If leads are slow, low quality, or not converting, this gives you a clear starting point.

Take the free assessment here
https://strategy.qualifiedleads.com/

15/06/2026

Hi, I’m Angela Yang, Senior Digital Growth Manager at Qualified Leads.

In a world where Google Ads can generate leads faster than ever, the real question isn’t how many leads you’re getting. It’s whether those leads are actually worth anything.

I’ve been looking at why smart marketing teams are moving beyond cheap clicks and form fills, and teaching Google to find high-value clients using CRM data, sales signals, and Value-Based Bidding.

Because in 2026, the goal isn’t just to lower your cost per lead. It’s to train the algorithm to understand what a real client looks like.

Check out my latest piece on how closed-loop reporting helps Google Ads prioritise profit over volume, protect your sales team from lead fatigue, and turn your ad account into a system built for revenue:

https://tinyurl.com/3m9yvhfh

12/06/2026

Your lead speed is the difference between winning and losing deals.

You’re 21x more likely to qualify a lead if you respond fast. Most teams take 42 hours.

This isn’t a pipeline problem. It’s a timing problem.

If you’re not replying in minutes, someone else is.

05/06/2026

Hi, I’m Noah Te Ao, Head of CRM & Integrations at Qualified Leads.

In a world saturated with new tools and platforms, B2B leaders don’t need more software, they need better systems.

I’ve been looking at why CRM migrations fail, and how most businesses mistake a new platform for a functional strategy.

Without a proper process audit, you’re not fixing the problem. You’re just digitising inefficiencies and accelerating them.

Check out my latest piece on why fixing your workflows, data hygiene, and leadership buy-in matters more than switching platforms.

https://tinyurl.com/bdjyns

29/05/2026

Hi, I’m Dhiaksa Adiwyakto, Head of Performance at Qualified Leads.

In a world where almost half of searches end without a click, B2B leaders need to rethink what market dominance actually looks like.

I’ve been looking at why zero-click search isn’t just an SEO problem, it’s a shift in how buyers discover, trust, and remember brands.

Because in 2026, the goal isn’t just to win the click. It’s to become the answer.

Check out my latest piece on why visibility is the new currency in B2B search, and why being the “best-kept secret” in your industry is now a revenue leak:

https://tinyurl.com/4axrx2v9

20/05/2026

Hi, I’m Filipe Ferrao, Senior Digital Growth Manager at Qualified Leads.

This might be your sign that buyers still don’t fully understand what you do within the first five seconds of arriving on your landing page.

Not because your service is bad.
Not because your traffic is poor.
But because your landing page creates confusion before it creates confidence.

I’ve been digging into why so many B2B landing pages fail to convert despite getting solid traffic, and how small gaps in clarity, structure, and technical performance quietly push buyers away before they even understand the value.

In this piece, I break down the “5-Second Clarity Gap”, why good design alone rarely drives conversions, and how the highest-performing landing pages are built around buyer psychology, logical flow, and friction-free decision making.

If prospects are leaving your site before they truly understand what you do, this is worth a read.

https://tinyurl.com/yc84b845

05/05/2026

Hi, I’m Chaz O'Loughlin, Head of Growth at Qualified Leads.

There’s a gap most teams don’t realise they’re operating in. Marketing reports look clean, pipelines look full, but revenue tells a different story.

I’ve been looking at why attribution breaks down so easily, and how small gaps between your ad platform and CRM create a completely distorted view of performance.

In this piece, I walk through how to properly connect your data from first click through to closed deal, why manual attribution is often fiction, and what actually happens when you start measuring cost per deal instead of cost per lead.

If you want to understand which dollars are driving revenue and which ones are just creating noise, this is worth a read:

https://tinyurl.com/yc58unzz

30/04/2026

WaterFlow is doing critical work for communities across Aotearoa, designing, manufacturing, installing, and servicing on-site wastewater treatment systems people rely on every day.

Great to hear Caleb Pirini share how we’ve built a marketing approach around what actually matters: not just more leads, but more qualified deals.

A strong example of moving beyond inflated metrics to results that genuinely move the needle.

Watch Caleb’s full testimonial:
https://tinyurl.com/kwwar6p8

22/04/2026

Hi, I’m Angela Yang, Senior Digital Growth Manager at Qualified Leads.

Most Google Ads accounts look like they’re working. Clicks are up, CPC is down, and reports look clean.

But sales teams are still dealing with low-quality leads and empty calendars. I’ve been digging into why that gap exists and how a focus on cheap clicks is often the root of the problem.

Check out my article, where I break down why the shift from traffic to actual sales meetings matters, and what it takes to get there:

https://tinyurl.com/3szmd5w3

14/04/2026

We’re proud to have partnered with Projectus, an end-to-end construction project delivery business specialising in complex and technically demanding projects.

Led by Managing Director Luka Obradovic, Projectus delivers heritage works and large-scale programmes across diverse building portfolios. Prior to working together, much of their growth came from face-to-face engagement and cold outreach. We helped implement a targeted digital strategy across Google, LinkedIn and other platforms to generate highly qualified, industry-aligned leads.

The result has been a stronger forward pipeline, better matched opportunities and a cohesive end-to-end marketing system that delivers consistent results.

Watch the full testimonial to hear Luka share his experience.

https://tinyurl.com/2uwe2xdy

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72 Taharoto Road, Takapuna
Auckland

Website

https://qualifiedleads.com/

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