17/03/2021
🍫 Shout out to our friend's at Whittaker's for absolutely nailing status.
When our partners want high-quality leads and fast, one of the tactic's we utilise is personalised, automated outbound campaigns which allow them to engage marketing qualified leads in bulk.
At Blue Eye Deer, we have been using these to promote our own services to different industry niches for a while now with our most recent campaign exceeding 28xROI 🤑.
Because these communications are hyper-personalised to the recipient, their role and their business, we often get amazingly positive feedback even if there isn't an immediate opportunity. We wanted to share one of these recent responses as it is a best practice example of how brands can convert people into advocates at any touchpoint.
When we reached out to the WhittakersNZ team through one of these outbound campaigns, they were not in the market for a new digital partner. Instead of merely not responding to our comm's however, they went to the effort of sending us a delicious gift pack with a hand-signed letter from James Ardern their CEO thanking us for our creative approach and leaving the door open for future collaboration if the opportunity were to arise. Although this was a outcome, they definitely delighted our team at every touchpoint and cemented their LoveMark status, converting us to lifelong advocates - well-played Whittakers, well-played 👊.
