14/06/2026
One of the projects I’ve enjoyed working on recently is Mirai Naturals, a growing New Zealand haircare brand.
This was a particularly rewarding project because I was involved from the very beginning of the brand’s development.
The work included creating the visual identity, designing the logo, developing the brand positioning and tagline, designing the product packaging, building the website, and creating the ongoing social media and marketing content.
One of the things I enjoy most about brand development projects is ensuring every touchpoint feels connected. From the first impression of the logo to the packaging on the shelf and the content customers see online, every element should work together to tell a consistent story.
It’s been great to see the brand evolve from an initial concept into a fully realised product now being marketed across digital channels.
www.mirainaturals.com
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