Twenty CX

25/01/2021

CRM and marketing automation acquisition decisions present a minefield for the uninitiated, reportedly leading to 3 out of 4 CRM implementations failing to deliver the benefits anticipated. Yet, a good outcome can have significant benefits for sales, customer experience and staff alike. If your organisation is on this journey, our latest article on firing up your sales with CRM will be a useful reference.

Customer Relationship Management (CRM) can have a significantly positive effect on company performance, yet 75% of all CRM projects fail.

09/08/2020

Fascinating study by Google UK into how behavioural biases impact our purchases. Some interesting outcomes from an experiment across 310,000 buying scenarios. Here's our summary of the key insights for brands - whether you are trying to defend share, or launch into a new market, highly worthwhile...

Google's recent Messy Middle study reveals six smart ways brands can use behavioural science to influence buying decisions.

24/04/2020

If you run a business, chances are this lock down has already had a significant impact and is likely to be presenting a few challenges going forward too.

To try to help out where we can, we've created a brief guide for marketers and business owners with some practical ideas you could act on now to help you survive and hopefully thrive again in time.

To get your copy click below - it's free, and there's no forms to fill. We hope you find some value and can apply at least one or two of the ideas. Go well and keep safe x

17/04/2018

We're recruiting! If you have 24 months experience with Marketing Automation platforms and inbound marketing, live and work in Auckland and think you'd be a good fit, we'd love to talk. Get in touch below.

Great opportunity for a bright digital marketer to join our award-winning Auckland team. If you've got 2 years marketing automation experience, talk to us.

21/03/2018

We went olde skool for the latest VW repurchase work... well, kinda' - there was email and a responsive website too. And the proofs in the pudding - repurchase test drive requests have reportedly doubled since the new work went live. Thanks Ben Chandler and Stacey Roper for your awesome work.