14/04/2026
I recently wrapped up a website refresh for Hundy, and this one was all about unlocking what was already there.
Because the truth is — the product didn’t need fixing.
The website communication and delivery did.
The previous website wasn’t:
– Explaining the product properly
– Showcasing the benefits clearly
– Highlighting why people actually need it
– Or sharing the story behind the brand (hello Kiwi-owned 🇳🇿)
And when those pieces are missing… people don’t buy.
So when I rebuilt/refreshed it, I did it with intention.
Made sure every part of the site:
→ Educates
→ Builds trust
→ Feels easy to understand
→ And leads the customer to take action
Then, it was layered with custom photography by to elevate everything. Shot to reflect Hundy’s brand colours and personality, the visuals brought a whole new level of energy — making the website feel fresh, fun and seriously eye-catching.
This is the difference between a website that exists… and one that actually works.
So thrilled to be a part of this website,
Caitlin
xox