Kiwi Business

04/09/2025

An Asian importer required a consistent and reliable source of green kiwi concentrate from New Zealand for its clients in China. The client lacked direct access to the New Zealand market and faced difficulties identifying qualified suppliers, verifying production capacity, and ensuring export readiness. Read more:
https://kiwibusiness.nz/case/kj-industry/

21/08/2025

Morgan Engineering needed a way to accurately track employee work hours by project and integrate this data directly into their payroll and invoicing systems. Their existing process involved multiple manual steps, which led to inefficiencies, delays in payroll, and difficulties in tracking project-specific labour costs. Check more:
https://kiwibusiness.nz/case/morgan-engineering/

21/08/2025

BGB, a larges aerated concrete producer, wanted to modernise its online presence, maintain strong search engine rankings, and expand website functionality. The goal was to create a new marketing strategy and build a high-performance website that would attract more targeted leads while streamlining internal processes for sales and customer service. Check more:
https://kiwibusiness.nz/case/bgb/

21/08/2025

We produce promotional films and enjoy storytelling, film-making and supporting people and brands. Watch our video production portfolio:
https://vimeo.com/361594209?fl=pl&fe=vl&pgroup=plc

Website:
https://kiwibusiness.nz/case/video-production/

We focus on the full video production from shooting, post-production and promotion: - Universities reviews; - Interviews; - Real Estate and property videos; - Events; -…

22/11/2020

The New Social Network Has Rocketed To The Top!
⠀
A little-known alternative social network Parler was in the world top on the App Store and Google Play last week. The creators proclaim it a free speech oasis. Users can write whatever they want there, observing only 2 rules:
⠀
🚫 Nothing criminal;
🚫 No spam.
⠀
Parler became popular after the US elections when Facebook and Twitter heavily censored Trump and the Conservatives. Tired of perceived censorship, conservatives have flocked to Parler. As a result, there are already 10 million users on the social network.

The Source: https://www.wired.com/story/parler-app-free-speech-influencers/
⠀

26/10/2020

Three Main Facebook October Updates:
⠀
1️⃣ New messaging features for Instagram.
⠀
Merging with Facebook Messenger, selfie stickers, watching videos on IGTV during a video call, vanish mode, customisation features and more - https://about.fb.com/news/2020/09/new-messaging-features-for-instagram/
⠀
2️⃣ Public groups now can collaborate with brands through Brand Collabs Manager.
⠀
It will allow brands to work with relevant audiences with high level of trust and engagement, and group admins will also have an opportunity to earn money to support their work - https://www.facebook.com/business/news/brand-collabs-manager-update-facebook-groups/
⠀
3️⃣ Limit on the number of ads each Page can run at once.
⠀
This measure was introduced in order to optimise ad performance, as if a Page is showing too many ads at the same time, fewer ads exit the learning phase, and more budget is spent before the delivery system can optimise performance - https://www.facebook.com/business/news/improving-ad-performance-through-ad-volume-guidance/
⠀

We’re connecting the Messenger and Instagram experiences so it's even easier to stay in touch with friends and family, no matter which app you use.

18/10/2020

New Google Analytics Is Coming Into Force.
⠀
Last week, Google introduced new, more intelligent Google Analytics with a privacy-centric design, adapted “to a future with or without cookies or identifiers”. Among new features are:
⠀
👍🏻 Alert to significant trends in data as well as new predictive metrics like churn probability. Google is also working on implementing a metric of potential revenue from a particular group of customers;
⠀
👍🏻 Deeper integration with Google Ads and other Google’s products such as YouTube and Google Search;
⠀
👍🏻 Customer-centric measurement, instead of measurement fragmented by device or by platform;
⠀
👍🏻 Simplified and re-organized reports for a better understanding of the customer journey.
⠀
All these features are definitely worth testing to discover new insights and opportunities for the business.
⠀
The Source: https://blog.google/products/marketingplatform/analytics/new_google_analytics/
⠀

11/10/2020

Instagram stated that Reels and IGTV would be monetised through direct sales of items from a video.

For example, if you like sneakers on the video, you no longer need to search for the model on Google or ask in the comments. Instagram itself will prompt the model and immediately offer to buy it.

In the future, algorithms will automatically detect clothing, devices, accessories, etc. And Instagram will offer to buy it without leaving the app and instantly paying for the purchase through Instagram checkout or the seller’s website.

The Source: https://www.theverge.com/2020/10/5/21499179/facebook-reels-shopping-igtv-retail

Wasting no time to monetize

04/10/2020

Google Introduced Audiovisual Speech Enhancement 🔊

New technology is now available for YouTube Stories allowing creators to reduce background noise in their videos. Now they can make their speech more clear and improve the quality of sound just in two clicks on the app.

The speech enhancement is one of the stages of Google's great work on Looking To Listen - a speech separation technology based on machine learning.

The Source: https://ai.googleblog.com/2020/10/audiovisual-speech-enhancement-in.html

27/09/2020

Facebook will no longer penalise ads with more than 20% of text in images.

According to previous Facebook's policy, ads with a lot of text in the picture were considered annoying to users and therefore did not undergo moderation or had significantly low reach.

Now this restriction has been removed, saving many advertisers from headaches. However, Facebook still recommends that the text should take up no more than 20% of the image since such ads perform better.

The Source: https://www.socialmediatoday.com/news/facebooks-removing-its-restrictions-on-text-content-in-facebook-ad-images/585705/

20/09/2020

TikTok is not banned in the US.
⠀
Trump delayed the ban and gave his blessing for the deal on how the TikTok app will work in the country:
⠀
📍 The company TikTok Global will be created in the United States to control how the app uses the Americans’ data;
⠀
📍 The company will be jointly managed by Oracle (12.5%), Walmart (7.5%) and ByteDance (80%) - the owner of TikTok;
⠀
📍 Oracle will monitor what ByteDance is doing with US user data;
⠀
📍 Intellectual property rights will remain with ByteDance. Americans will not have access to smart TikTok algorithms.
⠀
📍 TikTok Global will contribute $ 5 billion to the US treasury and set up a new education fund.
⠀
The Source: https://www.bloomberg.com/news/articles/2020-09-19/trump-says-he-s-approved-oracle-deal-for-u-s-tiktok-operations
⠀

Donald Trump gave his blessing to Oracle Corp.’s bid for the American operations of TikTok, putting the popular video-sharing app on course to escape a U.S. ban imposed as part of his pressure campaign against China.

14/09/2020

Google introduces a new metric for measuring conversions for YouTube video ads.

Engaged-view conversions (EVC) will allow advertisers to measure the conversions that happened within several days after someone had viewed 10 seconds or more of your skippable ad, but didn’t click on it.

To measure such conversions, View-through conversions (VTCs) metric was used before but Google believes that EVCs will be more accurate and clear and allow businesses to better estimate the impact of their video ads.

The Source: https://blog.google/products/ads-commerce/better-conversion-measurement-video-ads-youtube-and-our-network/

Measure video ads conversions more robustly with Engaged-view conversions.