Marketing Association New Zealand

Marketing Association New Zealand Helping marketers be brilliant through marketing courses, events & networking We do this by helping our members develop, connect and have a voice.

Our purpose is to inspire business success through a connected marketing community. We have a thriving member base of over 8000 businesses and marketing professionals, and we connect with over 10,000 people every single week. As the only New Zealand industry body dedicated to marketing, we work tirelessly to have marketing seen as a success driver for organisations of all shapes and sizes. Our mem

bers are facing complexity and pace in their operating environments, and we partner them throughout their marketing career to help them keep ahead.

Our NZ Marketing Association Charity Hackathon is coming to Tauranga! If you're a marketer and in the business of helpin...
07/06/2026

Our NZ Marketing Association Charity Hackathon is coming to Tauranga!

If you're a marketer and in the business of helping out deserving charities, while networking with other marketers over drinks and nibbles, then this is for you!

The Regional MA Charity Hackathon is almost here, and we can now reveal the three charities your brilliant ideas will go to work for:

🔵 Land Search and Rescue New Zealand 🔵 Surf Life Saving New Zealand 🔵 The Prostate Centre

Join fellow marketers for one night of networking and purposeful creativity. Work in a team, tackle a genuine challenge, pitch your ideas, and maybe even take home a prize over drinks and nibbles.

All for a great cause.
Powered by Meridian Energy. Also coming to Queenstown, Dunedin, Christchurch, Wellington, Hamilton and Auckland.

Don't miss out 🎟 Register now >> https://marketing.org.nz/the-nz-marketing-association-charity-hackathon-tauranga?id=51274503085

Dunedin. We've locked in your charities. 🔒On 23rd June, the NZ Marketing Association Charity Hackathon comes to Dunedin,...
04/06/2026

Dunedin. We've locked in your charities. 🔒

On 23rd June, the NZ Marketing Association Charity Hackathon comes to Dunedin, powered by Meridian. A room full of great marketers, drinks and nibbles, and a genuinely brilliant reason to be there.

A networking evening with a great cause at the heart of it. Team up with your peers to tackle a marketing challenge for one of four charities:
🔴 Living Sober
🔴 NZ Drug Foundation
🔴 New Zealand Red Cross
🔴 Variety — the Children's Charity

You'll connect with other marketers in the room, work in a group and come up with ideas the charity can use.

Pitch it live. Best idea on the night wins a prize!!
Spots are limited.

Register now >> https://marketing.org.nz/the-nz-marketing-association-charity-hackathon-dunedin?id=51329934344

July is shaping up to be a big one for marketers 👀 From Digital Day Out 2026, to Absolutely. Positively. MARKETING. Well...
04/06/2026

July is shaping up to be a big one for marketers 👀

From Digital Day Out 2026, to Absolutely. Positively. MARKETING. Wellington, plus a special public event with Andrew Tindall from System1 flying in from the UK 🇬🇧, and our next Mindfuel webinar, there’s plenty ahead.

If your team is already investing in training and events, MA Membership helps every dollar go further.
✔ Save across conferences, workshops, and events
✔ Access free networking events and webinars
✔ Connect with 8000+ marketers across Aotearoa
✔ Free compliance advice for corporate members

Join the marketing community and make the most of what’s ahead this July. >> https://marketing.org.nz/company-membership

Back by demand: Andy Lark returns to Auckland.Join Andy Lark for an exclusive full-day workshop: The Commercial Marketer...
03/06/2026

Back by demand: Andy Lark returns to Auckland.

Join Andy Lark for an exclusive full-day workshop: The Commercial Marketer: Beyond ROI

This isn’t about vanity metrics or marketing theory.
It’s about earning marketing a rightful seat at the table, alongside the CEO, CFO, and Board.

“Rather than praising creative ad campaigns, this workshop really delved into strategies for making sure marketing has the rightful seat at the table, next to the CEO.” – Jennifer, Kordia

Past attendees called it: “Eye-opening”, “Thought-provoking”, “Game-changing”, “A different way of looking at things”…

Expect practical sessions on:
→ Commercial acumen
→ Revenue & operational alignment
→ Financial fundamentals
→ Influencing the C-suite
→ Proving marketing’s business value

📍 Auckland
📅 7 August 2026
🎟️ Limited places available >> https://marketing.org.nz/commercial-marketer/andy-lark

Five Auckland charities. Five real marketing challenges. One evening to make a difference.On Wednesday 17 June, the NZ M...
03/06/2026

Five Auckland charities. Five real marketing challenges. One evening to make a difference.

On Wednesday 17 June, the NZ Marketing Association is bringing Auckland marketers together for a Charity Hackathon, and the briefs are genuinely compelling.

You'll be working on one of these:
⦿ Variety New Zealand, making long-term child sponsorship feel worth it.
⦿ Woven Earth, turning one-off donors into ongoing supporters for families escaping violence.
⦿ Blood Cancer NZ, converting awareness into action.
⦿ AKC - Autism Kids Collective, shifting public judgement to understanding.
⦿ Tōtara Hospice, helping people navigate voluntary assisted dying without fear or stigma.

Over drinks and food, you'll work in a group, crack one brief, pitch your idea, and maybe take home the prize.

Proudly Powered by Meridian Energy.

Wednesday 17 June, 5.30pm to 8.00pm. Marketing Association, Parnell.

Register here: https://marketing.org.nz/marketing-association-charity-hackathon-akl

New Thought Leader Working group content on our Resource Hub 👇Written by Michelle Stanyon, Direct Marketing Specialist a...
02/06/2026

New Thought Leader Working group content on our Resource Hub 👇

Written by Michelle Stanyon, Direct Marketing Specialist at Summerset Group and member of our Data, Privacy & AI Thought Leader Working Group, this latest article explores why strong first-party data foundations are essential for effective AI-driven marketing.

From personalisation and compliance to customer trust, discover what it means to get “game ready” with data in today’s AI-powered marketing environment.
Marketing Association Data Foundations Series: Getting Game Ready with Data

Read the full article here>> https://marketing.org.nz/resource-hub/data/data-foundations-game-ready-ai-marketing

02/06/2026

From the Football Ferns to leading adidas across the Pacific 🌍⚽

Rachel Howard’s journey has taken her from Upper Hutt to the FIFA Women’s World Cup, the 2008 Olympics, and now to General Manager Pacific at adidas.

Now, she’s back, joining us in Wellington for Absolutely. Positively. Marketing.

Having led across New Zealand, Germany, China, Dubai and beyond, Rachel will share how adidas stays culturally relevant, locally connected, and globally iconic.

Don’t miss the opportunity to hear from and meet, one of New Zealand’s leading global marketers.
https://marketing.org.nz/absolutely-positively-marketing-conference-2026

Proudly in partnership with Google.

This week’s is here 👀“How do I stand out in a programmatic interview?”From commercial thinking to platform depth, Amel...
29/05/2026

This week’s is here 👀

“How do I stand out in a programmatic interview?”

From commercial thinking to platform depth, Amelia shares what hiring managers are really looking for, plus practical advice to help you prepare with confidence and make a lasting impression.

Read the full article on our Resource Hub. >>>https://marketing.org.nz/resource-hub/careers/askamelia-how-do-i-stand-out-in-a-programmatic-interview

Don’t forget if you have a question about recruitment, interviews, or careers? Ask Amelia.

Email your question to [email protected], and it could be featured in our next blog.

Fresh from Cannes Lions 2026 and brought all the way from the UK to New Zealand ✈️For one morning only, Andrew Tindall, ...
28/05/2026

Fresh from Cannes Lions 2026 and brought all the way from the UK to New Zealand ✈️

For one morning only, Andrew Tindall, Chief Growth Officer at System1 and one of the world’s leading voices in advertising effectiveness, is coming to Auckland with a game-changing masterclass fresh from the global stage.

🎯 Part 1: The Creator Effectiveness Playbook
🎯 Part 2: Compound Creativity

Including the Cannes-debut research everyone in marketing will be talking about.
📍 Q Theatre, Auckland
📅 Thursday, 30 July 2026

“The most significant thought of the last 10 years in marketing.” - Mark Ritson

Find out more here>> https://marketing.org.nz/andrew-tindall-july/2026

** Hot off the press **Google’s AI Mode has officially hit 1 billion users, a major shift in how people search, discover...
27/05/2026

** Hot off the press **

Google’s AI Mode has officially hit 1 billion users, a major shift in how people search, discover, and make decisions online. From longer conversational queries to AI-generated recommendations, search behaviour is evolving rapidly.

In this latest Resource Hub article, Richard Conway, CEO of The Optimisers and member of our Digital, AI & Social Thought Leader Working Group, breaks down the key announcements from Google I/O and Google’s recent AI Mode data paper, paired with Clickstream and Datos data to provide a more grounded view of what’s really happening on how AI search is impacting traffic, discovery, and consumer behaviour, beyond the hype.

The piece explores what these changes mean for brands, SEO, and online visibility in 2026.

Read full article here>> https://marketing.org.nz/resource-hub/ai/the-implications-for-search-googles-ai-mode-hits-one-billion-users

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