DigitalAds.io

DigitalAds.io Digital Ads is the leading Pay-Per-Click (PPC) management agency in New Zealand.

We provide full services in paid advertising optimization and management for Google Ads, Facebook Ads and Bing Ads.

How important is Ad Rank? 🤔 For your ad to show on the Google Search Network, it must meet the Ad Rank thresholds that a...
07/11/2022

How important is Ad Rank? 🤔 For your ad to show on the Google Search Network, it must meet the Ad Rank thresholds that are set by Google. 📋 If your ad does not meet these thresholds, it will not be shown. 🙅

Moreover, Ad Rank thresholds are constantly changing and can be impacted by several factors, such as the competition in your industry, the time of day, and the searcher’s location. ✅💁 It also varies depending on the type of device that your ad is being shown on and the location of the searcher. 💻📲

Continue reading 👉 https://zcu.io/tkiQ

How important is Ad Rank? For your ad to show on the Google Search Network, it must meet the Ad Rank thresholds that are set by Google. If your ad does not meet these thresholds, it will not be shown.

Tracking your website’s performance is crucial to understanding how well it is doing and where you can improve. ✅ Google...
25/10/2022

Tracking your website’s performance is crucial to understanding how well it is doing and where you can improve. ✅ Google Analytics is a powerful tool that can help you track your website’s performance.💯 However, it is important to understand that it is not the be-all and end-all of tracking your website’s performance. 💁

There are a number of other tools and methods that you can use to track your website’s performance. 📝 In this article, we will discuss why you should stop using Google Analytics tracking for Performance Max. 🙅 We will also explain why Google Ads tracking is a good alternative method. 🤔

Learn more about "Stop Using Google Analytics Tracking For Performance Max."

👉 https://zcu.io/Vx8a

There are a number of other tools and methods that you can use to track your website’s performance. In this article, we will discuss why you should stop using Google Analytics tracking for Performance Max. We will also explain why Google Ads tracking is a good alternative method.

Interestingly, for today’s segment, we are not only focusing on Google Ads. 🙅❎We also include some notable updates from ...
14/10/2022

Interestingly, for today’s segment, we are not only focusing on Google Ads. 🙅❎We also include some notable updates from other PPC channels like Facebook Ads and Microsoft Advertising. 💁✅Specifically, we will take about the following 👇:

📌 YouTube dedicated podcasts homepage is now available for US users
📌 Microsoft’s New Smart Campaign With Multi-platform Feature
📌 Google announced that advertiser verification is required
📌 Google Surveys and Surveys 360 are shutting down
📌 Facebook AR in ads manager
📌 Meta’s new automation tools

Check out our new blog, "Don’t Miss The September 2022 Digital Marketing Updates For PPC."

👉 https://zcu.io/oybJ

Another month, another update! For us to excel, we need to keep up with the latest trends in digital marketing, especially in paid advertising. This includes changes to platforms, strategies, and best practices.

One of the optimal ways to measure the effectiveness of your display campaigns is to track and assess certain key perfor...
07/10/2022

One of the optimal ways to measure the effectiveness of your display campaigns is to track and assess certain key performance indicators (KPIs). 🔎📝 Before, most PPC marketers relied solely on ROAS to gauge. 📈💲It may be helpful at some point, but there are other metrics today that we need to monitor and evaluate. ✅💯

In this article, we’ll take a look at what display campaigns are and what KPIs you should track. 🤗

Read more 👉 https://zcu.io/S0G4

As an advertiser, you’re always looking for ways to improve the efficiency of your campaigns and get the most out of your budget. And as the digital landscape evolves, so does how you can measure the success of your campaigns. But how do you know if it’s actually working?

Just recently, Google ad extensions are being rebranded as assets. 📝The new name is intended to reflect the fact that th...
28/09/2022

Just recently, Google ad extensions are being rebranded as assets. 📝The new name is intended to reflect the fact that these features are now more important than ever in driving creative performance. 📈 It will help advertisers create more engaging and compelling ad campaigns and boost click-through rates, conversion rates, and quality scores. 📊

Now, what’s exciting about this change? 🤔If you are an advertiser, you should start thinking about your extensions as assets that can be used to improve your ad creative. 🤑 If you’re not using extensions, now is the time to start because of the new streamlined ad creation procedure and reporting in assets! 💯

Learn more about "The Rebranding: From Google Ads Extensions To Creative Assets."

👉 https://zcu.io/uSSw

Just recently, Google ad extensions are being rebranded as assets. The new name is intended to reflect the fact that these features are now more important than ever in driving creative performance. It will help advertisers create more engaging and compelling ad campaigns and boost click-through rate...

As a business, it is important to consider where you want to spend your advertising budget to get the most bang for your...
21/09/2022

As a business, it is important to consider where you want to spend your advertising budget to get the most bang for your buck. 💰 Choosing the agency to work with can be overwhelming, especially if you are also working on the other aspects of your business. 😵There are a lot of options out there and, depending on your business, one may be better than the others. 💁✅

Moreover, here are five good reasons why you should work with us! 🤗👌

Continue reading 👉https://zcu.io/0vmb

Interestingly, Digital Ads is an online advertising agency that specializes in PPC advertising. We are a group of talented, dedicated professionals with diverse backgrounds. Still, we all have the same goal and that is to bring nothing but success to our clients.

Today, we will talk about four of the trending updates that Google had, in both Ads and Analytics, last August. 📅 We wil...
14/09/2022

Today, we will talk about four of the trending updates that Google had, in both Ads and Analytics, last August. 📅 We will give you an overview of each so you will be in the loop on what’s going on in our industry. 🤗 We’ll go through the following:

📌 Measuring is made easy with Google Tag
📌 Tracking bounce rate in GA4 with the engagement rate
📌 Customer acquisition using the Performance Max campaign
📌 DOOH Ads are now available in Display & Video 360

Check out our new blog, "Critical Updates For Digital Marketing in PPC for August 2022 "

👉 https://zcu.io/b4et

&video360

Digital marketing is always changing and evolving, especially in PPC. These updates are crucial to know as they can surely help you improve your campaign’s performance, increase your numbers, and boost your ROI. It may not be easy at first, but you will get there!

As we all know, Google Ads is constantly changing and evolving. 🔃To keep up with the latest changes, we need to be const...
23/08/2022

As we all know, Google Ads is constantly changing and evolving. 🔃To keep up with the latest changes, we need to be constantly learning and upgrading our skills. ✅ One of the upcoming updates that interest me is the new Google Ads scripts experience. 💡

If you're new to scripting, don't worry! 💁 Google Ads provides several resources to help you get started, including tutorials, how-to videos, and a reference guide. 📝 Also, in this article, we will give you an overview of the new features and changes coming to the Google Ads Scripts experience. 👌

Read more 👉 https://zcu.io/rCS6

Scripts are a powerful tool that can help you automate and optimize your campaigns. However, they can be complex and difficult to use. That is why Google is pushing the improvements to make it easier than ever to use scripts to improve your campaigns.

As an advertiser, you are always looking for ways to improve your PPC results. 💯After all, PPC is one of the most effect...
16/08/2022

As an advertiser, you are always looking for ways to improve your PPC results. 💯After all, PPC is one of the most effective forms of marketing. 💁But what if there was a way to increase your PPC results even further? 🤔What if you could reach even more potential customers?😲

The answer lies in building a multi-channel strategy. 📲 By utilizing different channels, you can reach more people and improve your PPC results at the same time. 👥📈In this blog post, we’ll talk about what is a multi-channel strategy and the seven helpful steps to help you formulate an effective one. 🤗

Check out our new blog, "How To Build A Multi-Channel Strategy That Improve Your PPC Results "

👉 https://zcu.io/0GSm

As an advertiser, you are always looking for ways to improve your PPC results. After all, PPC is one of the most effective forms of marketing. But what if there was a way to increase your PPC results even further? What if you could reach even more potential customers?

When Google Ads track conversions, they only measure the number of conversions that resulted from the ads and not all of...
09/08/2022

When Google Ads track conversions, they only measure the number of conversions that resulted from the ads and not all of them. 🙅It can be misleading because not every conversion is always profitable for the business. 😵Some advertisers say that All Conversions are more important than Conversions because they do not just measure sales but also all other conversions like page views and email signups. 🤔

So which one should you track? 🤷Ultimately, it depends. ✅❎As a PPC expert, both are essential depending on the goals set.📊 In this blog post, we’ll be discussing the difference between conversion tracking and all conversions and how we can use it to our advantage. 📈📉

Continue reading 👉 https://zcu.io/Snot

When Google Ads track conversions, they only measure the number of conversions that resulted from the ads and not all of them. It can be misleading because not every conversion is always profitable for the business. Some advertisers say that All Conversions are more important than Conversions becaus...

In today's episode of PPC Expert Corner Podcast, I talked about paid advertising as an investment. I shared three things...
04/08/2022

In today's episode of PPC Expert Corner Podcast, I talked about paid advertising as an investment. I shared three things beneficial for you as you venture towards PPC.

1. How to calculate the value of a lead coming from your website
2. How to calculate the profitability of a pay-per-click campaign
3. How to know if Google Ads or Facebook Ads is a good choice

Understanding the calculation of value, profitability and knowing when it's best to use PPC for your business can be a game changer! Hop into the discussion to learn more.

Don't forget to follow and subscribe to our podcast using the links below ⏬⏬⏬

Apple Podcast: https://zcu.io/xJN2
Spotify: https://zcu.io/OV3W
Anchor: https://zcu.io/5Dfj

Click here to listen to the podcast: https://zcu.io/5HtM

The PPC Experts Corner podcast is a great resource for anyone with an interest in paid advertising. The PPC Experts Corner is a podcast created for digital marketing managers and e-commerce specialists to learn from each other's experiences when it comes to managing an online pay-per-click campaign.

Google Ads is a powerful marketing tool, but it's not without its challenges. 💁 One of the biggest challenges is managin...
02/08/2022

Google Ads is a powerful marketing tool, but it's not without its challenges. 💁 One of the biggest challenges is managing your campaign budget. 😨If you're not careful, it's easy to overspend. 💸Of course, you do not want that to happen. Right? 👌

Nowadays, most businesses that use Google Ads have probably wondered at some point whether it’s beneficial to pause their campaigns. 🤔 After all, pausing your ads can save you money on your ad spend. 💲But is it really a good idea to pause your Google Ads campaigns? 🤷

Learn more about "Is It Bad To Pause Your Google Ads Campaigns?"
👉https://zcu.io/3hn5

Nowadays, most businesses that use Google Ads have probably wondered at some point whether it’s beneficial to pause their campaigns. After all, pausing your ads can save you money on your ad spend. But is it really a good idea to pause your Google Ads campaigns?

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