Insight Online

13/03/2026

The AI revolution is exhausting, but this is one tangible, mechanical change you can, and should, make today: pull your schema out of GTM, put it in the raw HTML, and make it easy for AI tools to recognise who you are.

AI search crawlers often grab raw HTML and bounce. If your schema loads via GTM, it may be missed. This SEO change influences AI visibility.

20/11/2025

Artificial intelligence is quietly rewriting the rules of search. It’s changing how people find information, how answers are presented, and which businesses get seen. It’s the biggest shake-up of the internet since Google first crashed the party 25-plus years ago. Are you up with the play?

AI is reshaping how people find brands. Learn how AI Optimisation keeps your business visible in AI answers and search results before you disappear from them.

20/07/2025

Most of your audience isn’t your customers.

And that’s fine, as long as the right people are in the mix and you’re showing up in the right places when it counts. Are you?

Most of your audience isn't customers, and that's fine. Learn why building a broad presence and trust in the right places is key to effective marketing.

28/04/2025

Is your business in the running with AI?

AI is changing the game—are you keeping up? Discover the key tactics Kiwi businesses need to adopt to get into AI search results. Read our latest insights now!

20/11/2024

I've always been into martial arts. I've done boxing, kickboxing, wrestling and now I do Jiu-Jitsu.

For me, it does three key things. It's great exercise, it helps me mentally to switch off from work and it provides me with a sense of camaraderie and social interaction.

No matter who you are, how successful you are or what you do in your work life, Jiu-Jitsu puts everyone on an equal playing field and I'm so grateful to be able to do it!

13/11/2024

One of our clients has grown 60% this quarter compared to the same one last year.

Brightshine, whom we've worked with for a while, has been absolutely smashing it. It wasn't because they had added more to the budget. Their budget is exactly the same, but we decided to reallocate where some of their digital spend was going - and put it towards Meta. We've seen a huge difference.

12/11/2024

There are two common issues we see on websites when we're doing a technical audit. The first is people not optimising their video or imagery, i.e. using massive files that mean the site takes ages to load and impacts site speed.

The second is poor accessibility and UX for mobile. Mobile is the most commonly used device particularly on B2C websites. Don't get me wrong, we're not accessibility or UX experts, but we know a problem when we see one, and if people are struggling to navigate your site, it can have a huge impact on SEO.

Our technical audit is really comprehensive, it looks at things like your UX, navigation, site speed, accessibility, imagery and content.

06/11/2024

Are we on the other side of the recession or is optimism just increasing because the weather is getting better?

From what I've noticed, there has been a slight bump in activity for many of our clients and for us as a business we're starting to get a few more leads. I've also talked to a few other agency owners who are saying similar things.

At this stage, the only thing I can say for sure is that I hope we are.

31/10/2024

I believe that marketing is 90% a medium to long-term investment.

When I tell someone that marketing should be consistent or sustainable, what I'm saying is that investing in your marketing really should be for minimum 6 months (or better yet - 12 to 18 months) with a strategy and plan behind it.

It's not about running one meta ad, or one radio commercial or doing things in isolation. It's about finding that nice middle ground of only being mildly irritating, annoying or entertaining so that people will remember you 🙈

29/10/2024

I've had a few people recently ask about what the client onboarding process looks like with Insight Online.

Obviously when talking with potential leads we do our best to make the process as smooth as possible to convert them to clients - and we have a few steps that we always take.

This is what works for us, do you do anything differently?

15/10/2024

How much should you spend on Google Ads?

There is an answer, but unfortunately, it's not as straightforward as slapping a dollar figure on it.

The most important thing when starting the Google Ads journey is focusing on getting enough data into your ads account so it starts to learn what "good" is. And that can change from account to account.