06/08/2024
✨ The Rule of 7 ✨
Did you know it takes an average of 7 interactions with your brand before a purchase is made? This is the essence of the Marketing Rule of 7!
Here’s why it works and how you can leverage it for your business:
1. Consistency is key: Consistent messaging across different platforms builds familiarity and trust. Keep your brand voice, visuals, and values uniform.
2. Multi-Channel Presence: Be where your customers are! Utilise a mix of social media, email marketing, blogs, ads, and even offline channels.
3. Engaging Content: Create content that resonates. From educational blog posts to captivating videos, ensure each touch point offers values and keeps your audience hooked.
4. Retargeting Ads: Ever wondered why you see ads for products you browsed days ago? That’s retargeting in action - keeping your brand top-of-mind.
5. Email Campaigns: Regular, personalised emails can keep your audience engaged and remind them of what you offer.
6. Customer Service: Each interaction with your customer service is a chance to reinforce your brand and build a positive relationship.
7. Feedback and Adaption: Listen to your audience’s feedback and tweak your strategy accordingly. This shows you care and are committed to meeting their needs.
Remember marketing is a marathon, not a sprint. Patience, persistence and strategic planning will make those 7 touches impactful. Let’s create those memorable brand moments together!
