Turner Media

05/09/2022

Facebook ads - Have you tried this?
Three ways to use Facebook ads

1. Simple List Building
Use Facebook lead ads by offering a free download in exchange for a name and email, to grow your list.
Facebook lead ads have got better and better over the last few years.
A great feature of lead ads is that the form is pre-filled so people don't have to type in their name and email, which is especially good on a phone.
Using lead ads allows you to start list-building without a website funnel.

2. Test Headlines, Topics and Ideas for Offers eg Courses
Run 3 or 4 (or more versions) of an ad that has different headlines but is identical in every other way.
You'll quickly find out what people are interested in and what gets most clicks.
You can simply look at click through rates or you can use a split test calculator that tells you if you have a statistically significant result and which option is best.
Even better, in this test, offer a list-build feature such as a waitlist or lead magnet. That way you'll be building your list while gathering valuable data.

3. Start Small, let the AI do its work
Facebook and Google ads increasingly use AI and machine learning. This tech gets better and better. Let the robots do the hard work for you.
Start targeted Facebook ads (always use Business Manager) on a small budget for the machine learning data gathering phase. Once you have data, make lookalike audiences and let the tech find the best audiences.
The algorithms make huge numbers of observations, decisions and adjustments, well beyond human capability or time available.
You may have been using the Facebook pixel, but it has lost effectiveness since iOS 14.5, so be sure to use Facebook's next gen tool, the Conversions api.

Find out more about any of this, or talk to us
https://turnermedia.co.nz/facebook-advertising/

16/05/2022

We just launched our latest online course, it's by far our best ever.
It's for coaches, consultants, counsellors etc and it's all about growing their business and personal brand, or getting started or getting un-stuck.
And we have a half-price beta launch offer running for a short time
Click and share!!
https://theprosperitylab.com/grow-your-business-personal-brand/

31/01/2022

Do you run Facebook or Google ads?
Are you getting the results you want?
Do you find the tech difficult?
I've just updated my article on the latest tech used by Facebook and Google to make their ads easier and better https://www.linkedin.com/pulse/facebook-contest-rules-should-you-comply-robert-turner/

30/03/2020

Our latest blog on the International Coach Registry website

Coronavirus – A Business Opportunity for Coaches.
Coaching is one of the few businesses that can move quickly online and - even in this environment – can grow and thrive.

The financial, emotional, spiritual and career needs of the people you work with haven’t gone away. In fact, for many, things are more difficult right now.

https://www.internationalcoachregistry.com/blog/coronavirus-%E2%80%93-business-opportunity-for-coaches

13/09/2018

This free Google tool will help you generate enquiries and customers from Google search results and get you more free traffic. It’s a search – social media hybrid.
Google have started adding new features, the latest is Offers and Promo Dates which is ideal for promoting offers, events and launches.
It’s all in my latest blog.
I also talk about the 2 main places people find info about your business without even going to your website. https://turnermedia.co.nz/blogs/blog/google-my-business-be-sure-to-use-this-free-tool

09/06/2018

7 Things You Need To Know for Online Marketing Success - Check out our video https://theprosperitylab.com/advertising/7-things-you-must-know-for-online-marketing-success/

09/05/2018

Are Facebook Groups right for your business? The more engaged your fans and customers are, the easier it is to run a successful Group with high interaction and participation rates

Marketers' groups have been slow to take off because of resources needed and limited discoverability within Facebook.

02/05/2018

Messenger opening rates are higher than email, it's an ideal marketing tool. We create automated message sequences for people who join your list. Let's make a Messenger Bot!

Today is the day, everyone! The platform pause is over and you can begin building bots again! Here’s the announcement from Facebook: Read the full post here. The Goal of the App Review Pause As we shared when the original announcement started, Facebook performed this audit in an effort to make sur...

06/01/2018

Google’s ad-blocking version of Chrome is going live next month

21/12/2017

19/12/2017

This will be interesting - so many businesses run promotions that are outside of Facebook's platform rules eg like this page to enter....

Ask for a "like" or "share" on Facebook and the company said it will downgrade, rather than increase, the post's reach. Facebook is on a roll to reduce the amount of spam and fake news running in its News Feed, similar to the way that Google will address the problems. But rather than reduce the reac...