Avenue 61

22/12/2022

And the holiday has officially started!! I’m taking a break over Christmas, and back into things on the 9th on January. Hope you all have a wonderful holiday season and see you in 2023!

10/11/2022

New menus for The Beach House Eatery in Orewa

25/10/2021

What a lovely surprise left on my doorstep from the caring and thoughtful Lindsey A perfect gift to cheer us up on a gloomy day in lockdown. Thanks so much, they are really appreciated 🥰

29/12/2020

Happy Holidays!! We’re taking some time out this summer for a road trip around the South Island and appreciating our stunning backyard. We’re back on board Monday, 11th January. Wishing you all a wonderful new year & see you in 2021!!

02/10/2020

18/08/2020

Sometimes using a new designer can be daunting - not knowing how many hours a job will take or being concerned you won’t like their design. Avenue 61 takes pride in ensuring customers are 100% satisfied with the finished artwork & can work within your budget. We will take time to understand your business, your target market & what you want to achieve from your marketing initiatives.

Whether you need a quote for a one off project, an hourly rate for ongoing design or have a fixed budget per month, we have a range of pricing solutions to suit your requirements.

13/08/2020

Snaccident: An unexpected opportunity to snack excessively which can not be avoided, and therefore can not be blamed on the snacker.

10/08/2020

The beauty of working remotely is that I can work with anyone, anywhere in the world! I’m only ever an email away.

But I also know that working with someone virtually can sometimes be a little unnerving - so what if you actually want to work with a local?

I work with plenty of businesses here in Auckland, so I’m happy to meet at your office or a cafe nearby. Keen to chat? Drop me a message & let’s line something up.

06/08/2020

Heading to an event or a trade show? It’s not just your stand that needs to look the part, but also any handouts, flyers, gift certificates, vouchers, banners or posters. Capture the crowds attention, then give them something to remember you by with professional, on-brand collateral for the event. Need a hand? You know where to find me 👉 www.avenue.co.nz

10/05/2020

Anyone else gained weight through lockdown? Nutrition for Life is discounting their 6 & 12 week plans for a limited time.

06/05/2020

Maggie from Intimo is giving away 2 x $150 Intimo Vouchers this Mother's Day. Join her Facebook Bra Boutique Group to enter. MAGGIE'S BRA BOUTIQUE

04/05/2020

Some great advice from Monica My Words Copywriting about the importance of email subject lines...

• Listen up • There's something we need to talk about, WITH URGENCY 🆘 And that's your email subject lines. At the moment, your email database is likely your greatest business asset. You're rightly trying to leverage it to keep in touch with your customers, promote your offerings or sell online deals.
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But all that good content is wasted if you're letting yourself down at the first hurdle: getting that email opened. At a time when cutting through the inbox noise comes with more competition than ever, this is no time to go a little lackadaisical on this prime piece of email real estate.
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Ensuring your email doesn't end up straight in the trash relies on a compelling, curiosity-inducing subject line.
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Best practice will depend on the TYPE of email you are sending (cold email, follow up, newsletter, etc), however, here are some tips to keep in mind [save this post now so you can refer back!]:
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👉🏻 Keep it concise - think about how many people open email on their phone (it's more than 60%, I looked it up for you). That means long subject lines just won't be seen.
👉🏻 If you can personalise the subject line with the recipient's name, do.
👉🏻 Be explicit about what's inside. People are busy, their inboxes are rammed. So make it easy for them: tell them what to expect.
👉🏻 Make use of the 'preview text' section to add more compelling detail here.
👉🏻 Keep people curious, but don't be annoyingly cryptic. It can backfire on you.
👉🏻 Including numbers in your subject lines has statistically shown to boost open rates.
👉🏻 TEST. Segment your lists and A/B test efficacy of different subject lines to figure out what works best.
👉🏻 In fact, segment as much as you can. Then you can tailor your subject lines to best suit where they are in the buyer journey or what interests them most.
👉🏻 Be aware of the words that trigger spam filters (a quick Google will tell you what these are).
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I could go on and on, but my point is: don’t consider subject lines as an afterthought. Pay more attention to CRAFTING this one line of copy, it could make ALL the difference to how effective your campaigns are right now.
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