18/09/2026
Great conversations, valuable insights, and plenty of practical takeaways from our recent Microsoft Dynamics 365 CRM event held at the Microsoft office in Auckland.
The session explored how organisations can modernise customer engagement, improve data accessibility, enable automation, and prepare for the next wave of AI-driven transformation.
A special thank you to Michael Baldwin from Microsoft for an outstanding presentation on the shift from AI ambition to agentic transformation, sharing practical insights into how organisations can unlock greater value from AI, Copilot, and business applications. Thanks also to Kirsty Chapman from Microsoft for the support in helping make this event possible.
The event featured presentations from Irene Direnko-Smith, Head of Process Automation at FUJIFILM Process Automation, who discussed how Kiwi organisations can work smarter through application modernisation and automation, and Matt Bourne, Microsoft & Alliance Strategy Lead at CodeBlue, who explored the critical foundations required to support CRM success, including governance, cybersecurity, identity, training and user adoption.
The afternoon concluded with a lively panel discussion and Q&A, facilitated by Stephanie Bloem, Process Automation consultant, where attendees shared perspectives and explored topics ranging from CRM modernisation and automation to AI readiness, data governance, and security.
Thank you to everyone who joined us and contributed to the discussion. It's clear that many organisations are looking for practical ways to modernise customer engagement, improve operational efficiency, and leverage AI to create better business outcomes.
We look forward to continuing the conversations.