Hot Spring Social - FB Ad Experts

21/04/2019

Happy Easter 🐣
Do you celebrate Easter? Check out these 13 Easter traditions from around the world

Easter is upon us! A time in Australia we participate in Easter Egg hunts and take a long weekend getaway. Check out these 13 other traditions.

17/04/2019

As tourism increases in any region, the aim to minimize the impact of tourism and the surge in people on that region is something more and more tourism operators are looking to manage with sustainable practices. This includes making sure both the natural 🌿 (such as beaches, forests, and waterways) and built environments 🕍 (such as historic buildings and ruins) are properly preserved, maintained and care for.

Incredibly sad to see the Notre-Dame fire take down the Cathedrals' spire, forever changing the landmark. Heartened to hear that France's president vows to rebuild.

Here are a few ideas around practicing sustainable tourism in your business. Do you implement any of these?

17/04/2019

The outdoor viewing decks are a unique selling point of the Great Journeys of New Zealand. Pity tourists couldn't heed the warnings not to hang outside the viewing decks to take selfies - I remember this being a very real safety hazard when I was the digital marketing manager there

KiwiRail is reviewing the use of outdoor viewing carriage after tourists put themselves in danger leaning out to take photos.

07/04/2019

🤔🧐 Can you spot the mistake❓

02/04/2019

👑 If CONTENT is king, then DISTRIBUTION is queen 👑

❓Do you agree ❓

🧐 A well thought out content distribution strategy allows the marketer to place valuable content right where the audience actually is.

Distribution allows content to reap its benefits by amplifying it to the audience it was initially intended for.

Content and distribution work hand in hand. Do you know where to distribute your content to find your ideal customer, do you know where they hang out or is your strategy more just a mish mash of trial and error❓

Check out my video from earlier today to understand what types of content on Facebook are working right now.

Link in the comments.

01/04/2019

The rules for social media are always changing. You can complain, or you can keep up! Keeping up is much more fun 😉

Going live tomorrow to talk about what you can do to keep ahead of the game. Here's a hint..start to build out your E P H E M E R A L content to get ahead of the curve for where Facebook, Instagram and WhatsApp are going 🙌

30/03/2019

My name is Ghada and I have a confession to make...I have not seen a single episode of Game of Thrones 🤭

Anybody else with me 🙋‍♀️

Tourism boon for country as fans flock to visit sets and locations of the award-winning fantasy saga

24/03/2019

In a previous role I fully explored the depth of the word 🌿MA N A A K I T A N G A 🌿 and it’s importance in Māori culture as well as it’s link to New Zealand’s world class 🌎 Tourism sector.

I’ve always believed that apart from our beautiful landscape, the people are what make New Zealand 🇳🇿 a beautiful place to visit and live.

100% Pure New Zealand Tourism sums it up so well ➡️➡️

“For New Zealand’s Māori people, being hospitable, looking after visitors and caring how others are treated - no matter what their standing in society - is of prime importance.

The traditional value of manaakitanga in Māori culture has had a positive influence on the unique Kiwi-style hospitality that makes a New Zealand visit memorable.

As is the case with many Māori words - the meaning of manaakitanga is much broader than a one word or direct translation.

It can be broken down into three parts: mana-ā-ki which loosely translates as 'the power of the word' and reminds hosts to be expressive and fluent in welcoming visitors.

Another explanation has the words mana / prestige and ki te tangata / to the people - pointing out the importance of enhancing the mana which covers the integrity, status / prestige, and power of guests.”

Over the past week our country, my home - Aotearoa, has shown M A N A A K I T A N G A in our warmth, empathy and welcoming to ALL kiwis regardless of race or religion 🙏🏾

Aroha nui 💛

15/03/2019

🎯A little write up on why I started my business to help Tourism operators on their digital marketing journeys. Check it!

https://ideamensch.com/ghada-vanderpool/

11/03/2019

🌍If you are a savvy travel brand, chances are you are clued into the benefits of user generated content (UGC) as part of your marketing mix 📸

And under that umbrella of UGC, It's also pretty common place to use micro-influencers to help promote your activity through hashtags ( #) and on the visual social platform of Instagram.

Choose your influencers wisely, as most people are now hip to overly processed photos with fake blue skies, shiny buildings, purple water...and uncrowded hot spots (the really ah-mazing places always have some sort of line!)

The right influencer will still be able to get the great shots without adding a gazillion filters and spending hours in photoshop.

09/03/2019

Just 40 minutes from Auckland by Ferry is Waiheke - known for its people, beaches, climate ☀️and also as New Zealand's "island of wine" 🍷

I journeyed there this week with a handful of digital marketing experts all dominating in their respective niches. Let's just say it was a brain trust...amplified by the fruits of the island 😉

🌃 What is your city known for? 🌃