08/09/2026
One of my long term monthly clients - Claire Waterworth from www.nakedaesthetics.co.nz is a registered nurse injector and skincare expert, and she wanted her site to do more than just showcase her treatments. Long term, she wanted to sell the products she uses in her skin treatments too, so her clients could keep buying from her between appointments.
We added e-commerce to her site to make that happen.
When we caught up last week, she was buzzing. Her first product sale had just come through, and here's the bit that made us both grin: it wasn't an existing client. It was someone who found her through a Google search and ordered directly from the site.
That's the whole point of a website that's actually working for you. It brings in the people you haven't met yet.
We keep doing the small monthly things that build her organic search, so the site keeps working long after the initial build is done.
If you're wondering whether your website could be doing more for your business, I'd love to have a chat. Book a Clarity Call and let's talk about what growth could look like for you too.