09/09/2026
4 brand design rules I come back to every time…
These are my unofficial rules for building a brand identity bracket. (Take what you want. Leave what you don’t)
1. how I balanced my personality across fonts
2. Why and how I generally build colour palettes
3. Why a logo suite is so important
4. How brand assets create the wider visual world
These are not rigid formulas they are frameworks. I always come back to but every brand is different.
Depending on the brand’s goals where their brand will be showing up, these rules may bend at times to fulfil that purpose
