Redhead Digital

Redhead Digital Better websites for amazing kiwi brands & mission-driven service providers. Late diagnosed ADHD. Ginger. GenX to the core. Raising teens.
(1)

Loves the water, dogs & stinky cheese.

New perspective …
04/02/2026

New perspective …

20/01/2026

New Zealand businesses are particularly vulnerable to this domain hustle because when we set up our business, the dot com version of our domain is often taken.

This is how domain hoarding starts.With new year planning vibes and lots of ideas.Buying a new domain feels exciting - l...
12/01/2026

This is how domain hoarding starts.

With new year planning vibes and lots of ideas.

Buying a new domain feels exciting - like this might be something.

Then ... the business kept moving or it didn’t!

And now the domain just renews every year “just in case”.

In Part 2, I’ll share the simple rule I use to decide which domains you actually should be seeking out or holding on to.

Have you got any domains in a hoarding pile???




Most clients come to me with a website that exists, but doesn’t register.Not with Google.Not with AI.Not with people.Thi...
07/01/2026

Most clients come to me with a website that exists, but doesn’t register.

Not with Google.
Not with AI.
Not with people.

This brand couldn’t sell online and was invisible behind a polite, forgettable website.

We fixed the structure so machines could read it - and the tone so humans knew they were in the right place.

Now the site:

+ ranks top 3 on page one for 20+ buying-intent searches
+ sells pies online (which it couldn’t do before)
+ and sounds like a real business instead of a brochure

That’s not a redesign. That’s a change in how the business operates.

That’s what it looks like when a website finally registers!

Post 3 of 3





Something I see a lot when people tell me their website ‘isn’t working." This is what that usually means. It’s broken i...
29/12/2025

Something I see a lot when people tell me their website ‘isn’t working." This is what that usually means. It’s broken in a quiet, expensive way.

The kind of broken you don’t fix with a redesign checklist.

I don't start with colours.
I don't start with SEO.
I don't start by adding more pages.

Here’s what I look at immediately:

1. Does it sound like every other site in your industry?
Same phrases.
Same polite nothing-language.
If I swapped your logo, would anyone notice?
No? Problem.

2. Does it actually match the business you’re running now?
Or does it sound like you from five years ago - smaller, safer, less sure of yourself?
Because people can feel when a site is talking from the past. That’s not subtle. That’s distrust. Especially when it still talks about offers you no longer sell or fails to show what you actually offer now.

And 3. are the obvious trust elements even there?
Reviews I don’t have to hunt for. And they need to be recent - old reviews plant doubt.
Contact details that don’t feel evasive.
An about page that proves there’s a real human behind this thing.

If any one of those is off,
the site can look “fine”…
and still quietly lose people.

That pause before they click?
That’s where the damage happens.

Websites don’t fail loudly. They fail politely.

23/12/2025

The final Gift Guide mention is a goodie and still possible to grab before Christmas!

Liz from offers a whole range of creative classes that are the perfect gift to yourself or anyone that has always wanted to play and explore their creative side.

And don’t forget to sign up to Liz’s newsletter, it’s like your favourite aunty emailing you every Sunday - sunshine and artistic inspo in your inbox. 🎨🥰

Part 9 of the Website Woman’s ethical, NZ Gift Guide made up entirely of amazing small businesses I get to build websites for. 🎉 🥰

Wanna dress like superheroes and slide down the World's Biggest Waterslide with me? When neurodivergents find each other...
18/12/2025

Wanna dress like superheroes and slide down the World's Biggest Waterslide with me?

When neurodivergents find each other it can be pretty spesh. That's how I feel about from

We met as business competitors around 18 (!!) years ago in the cutthroat world of the online baby websites 😂 - Bex was never cut out for the race, she used to give product away with every order!! And that tells you a little something about Bex.

Her heart is HUGE - life can be hard when you feel things so deeply and she's turned that hurt and the skills and knowledge she has gained, into something beautiful - as the author of incredible books for kids that help them understand and explain their feelings through beautifully illustrated stories.

Hand on heart I WISH I had these books when I was a kid, the nuggets of wisdom that can guide you literally through your life and how you comprehend and react to the world around you.

I've completed 5 website variations for Bex during that time and loved every minute of it. As Bex's business grew and changed so did the website feature requirements so it's like a timeline of my progress as a designer too.

The Plug: You have a couple of hours to get your orders in for Christmas delivery. Of all the things you'll buy your kids this Christmas - these books are the ones that will be the most treasured in years to come. 💯🥰

Shop with code REDHEAD and get 10% off. 🧡

https://www.wildlingbooks.com/

10/12/2025

A twofer for today. Let me reintroduce who has had a hugely busy year in business with the opening of her Parnell showroom AND a new Ecommerce store that is the antithesis of that monolith overseas brand starting with T. support small artists and creators and if you’re looking for something different in stationary and journaling please go check the site out! Maggie herself is a gifted artist as you can see by her range of hand drawn textiles and wallpapers that are now available in the UK and USA - go Maggie!!!

The Website Woman’s Gift Guide: made up entirely of amazing local businesses I get to build websites for. 🎉

Bohemian Soul is an online business based in sunny Nelson and a literal treasure trove of unique vintage and new finds f...
09/12/2025

Bohemian Soul is an online business based in sunny Nelson and a literal treasure trove of unique vintage and new finds for your home.

That impossible to buy for person? Buy them something vintage that no one else will have!

Jacki, the designer eye behind the business, is a gem, and has a unique talent for finding those pieces that finish a room and if you love the bohemian, slightly eclectic vibe, then bookmark the website so you can check in because when there's only one of something, they tend to move fast.

The website itself has some handy touches - icons that tell you if it's new or vintage item, and others so you can see at a glance the condition of any of the vintage goodies.

What's your fave? I love the glass bowl, it would look amazing at Barrier with the nautical vibe. ⚓
https://bohemiansoul.co.nz/
Day 5 of the Website Woman’s ethical, NZ Gift Guide made up entirely of amazing small businesses I get to build websites for. 🎉 🥰

Gift Guide shout-out number 4 is a bunch of cobblers. Of the old school kind 😉Master cobblers *are* still around - you j...
08/12/2025

Gift Guide shout-out number 4 is a bunch of cobblers. Of the old school kind 😉

Master cobblers *are* still around - you just need to know where to find them.

Shane's is a Tauranga based shoe repair specialist making quality shoe repair possible NZ wide - just book and pay online, send in your fave shoes, and Shane and team will send 'em back to good as new.

Well how long will that take you say? They work to a 3-day turnaround, so not very long!

The Website Woman’s Gift Guide: made up entirely of amazing local businesses I get to build websites for. 🎉

Shane's the real deal, and a helluva nice guy, if you have shoes sitting in the back of your wardrobe get 'em fixed and back on your feet!


shanes.co.nz

Address

205 Fuller Road, South Head
Auckland
0874

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Telephone

+6497775010

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