Conscious Digital

07/02/2024

I was honoured to join the RSL Australia team attending the Parliamentary Last Post Ceremony on Monday. Every day the Australian War Memorial holds a Last Post Ceremony to tell the story of one of the people on the Roll of Honour. As part of RSL’s commitment to commemorating those who have served, they sponsor the livestream of the ceremony so that everyone has access to these important events. It was a privilege to see this in action.

03/03/2023

Antonia and I are truly honoured to receive an Australia Day Achievement Medallion for the work we’ve been doing with RSL Australia.

We’ve been so fortunate to work with such a great organisation who are dedicated to serving their community. We’ve learnt so much about Australia & NZ military history and the sacrifices of those who served (and continue to serve) our countries.

Thank you RSL Australia for the opportunity!

06/02/2023

I wanted to publicly say a massive 'Thank you!' to Antonia who has covered for me while I've been on maternity leave.

Antonia and I have worked together for many years and I have so much respect and admiration for her and the work she produces. She's a very talented marketer who always manages to present a perspective I hadn't thought of. She is logical and fair. She is collaborative and hard working. I couldn't ask for a better colleague!

(Photo taken at our Christmas party a few a years, kids, and wrinkles ago)

04/05/2022

Here's my latest website project!

Ash and Richard at Yields wanted a simple, modern, professional website to showcase their landscaping & permaculture services and make their business stand out from their competitors.

We kept the design clean, drawing inspiration from nature with natural colours and soft-rounded edges.

We design, implement and manage sustainable and regenerative landscapes for all landholders throughout New Zealand.

04/04/2022

My latest web project has been an absolute pleasure to work on.

Introducing: The People & Culture Collective!
https://www.thepcc.co.nz/

The bright, modern design approach we've taken with the website reflects Gemma and Mel's fresh approach to HR.

Both Gemma and Mel have a wealth of HR experience in NZ and internationally. It's exciting to see them step out on their own to bring value to a range of new businesses.

We provide a modern approach to outsourced people and culture support for businesses that want to do good by good people. HR Agency based in Auckland, NZ.

02/09/2021

My latest web project was a one-page website for Kiwi Advisers.

One-page sites can be brilliant in their simplicity.

They allow the visitor to scroll through all the information on one page. Delivering the key messages in order of the journey you want your visitor to take, concluding of course, at the 'contact us' form.

Insurance and Kiwisaver advisers based in Mount Maunganui, New Zealand. We provide you with quality advice and recommend the best provider to suit your needs.

23/08/2021

Introducing my latest website project. The new RSL Australia website has just gone live 🎉💻
https://www.rslaustralia.org/

25/07/2021

Page loading speed is very important for SEO.

One of the common reasons websites load slowly is because images haven't been optimised.

Compressing images is easy and only takes a minute. I use https://tinypng.com to compress images and Preview (Mac) to crop images to the exact size I need on the page. This little bit of extra work before you load an image onto a website really does pay off.

Try to get your images as light as possible!

Make your website faster and save bandwidth. TinyPNG optimizes your PNG images by 50-80% while preserving full transparency!

11/07/2021

Everyone knows the first result in Google gets the most clicks.

👉Tip #3: Identify your important keywords in positions 3,4,5 in Google Search Console and optimise them!

Login to GSC -> Performance -> select ''Average CTR' and Average Position' (above the graph) - then click Export (top right).

Identify the Queries in positions 3,4 and 5. Could you use these keywords more on your site to increase your ranking?

07/07/2021

How to use Google Search Console to get valuable insights and improve your SEO.

👉Tip #2:
Find the queries that are used for specific pages to support your most important pages rank even higher!

Click -> Performance -> Pages, then select the page you want to optimise.

Now click 'Queries' to see the top phrase people used to find this page. Could you use this phrase on the page?

04/07/2021

Do you use Google Search Console to get insights about your business?

You should! If you’re not sure where to start, follow me. I’ll be posting a few of my favourite ways to use Search Console to get valuable data you can use to improve your SEO.

👉Tip #1: Use GSC to better understand the actual words that people type in Google to find your website.

Click on 'Performance' and scroll down to see 'Queries'. You might be surprised what you're ranking for!