Fräulein Baehr - Branding & Design

Fräulein Baehr - Branding & Design I am a graphic designer and brand developer, specialised in branding and corporate design.

I am a senior designer and art director with over 15 years experience, specialised in branding, corporate design and webdesign. Based in West Auckland I have been working with businesses, large and small, local and from across the country.

- Brand development
- Brand consulting
- Logos
- Web design, wire-frames, sitemaps
- Brochures
- Flyer
- Environmental branding
- Restaurant, cafe, office fit-outs
- Packaging, label design
- Adverts online and print
- Annual reports
- Editorial

I am also available for contract work. So if you are looking for an experienced, reliable and friendly freelance designer, I am happy to help out.

You don’t need to try another tool. You need to know what works and what doesn't.That is the gap I’m addressing with my ...
17/09/2026

You don’t need to try another tool. You need to know what works and what doesn't.

That is the gap I’m addressing with my Guided DIY Logo & Brand Mentoring Programme for Non-Designers.

I’ve been head down behind the scenes and have mapped out the six-week journey in more detail. The structure of the programme, what will be happening each week, who it's for and what you can walk away with at the end of it.

So if you’re a non-designer creating your own logo and brand and would value structure, design knowledge and expert feedback along the way, you can read more here and join the waitlist if you want to be kept in the loop.

fraulein-baehr-branding-design-psxnk5.subscribepage.io

Is your business fruiting?Where we live in Titirangi, we seem to have a neat little sub-climate that's ideal for banana ...
14/09/2026

Is your business fruiting?

Where we live in Titirangi, we seem to have a neat little sub-climate that's ideal for banana trees. When we moved in, we had plenty of of them growing, but they never produced any fruit. Now, my knowledge of growing bananas was zero, so I just assumed they don't fruit in West Auckland.

Fast forward a couple of years and luck brought us a new neighbour who grew up on a banana plantation. She taught us how to look after our trees, and ever since then we've had several bunches growing each year.

Sometimes all you need is someone who knows what they're doing by your side.

I'm still no banana expert, but I do know my way around branding and design. So if your business isn't fruiting and you'd like to find out whether your branding could be part of the problem, let's organise a call and have a chat.

Get in touch:
https://www.fraulein-baehr.com/

I don’t need a Brand Guide, I design all the sales and marketing material myself. Fair point, or is it?With sooo many to...
09/09/2026

I don’t need a Brand Guide, I design all the sales and marketing material myself. Fair point, or is it?

With sooo many tools available putting on the designer hat is reasonable. However, good and consistent design takes time and some knowledge.

+ Choosing a different Canva template each time is not going to support your marketing efforts.

+ Getting a different outcome each time you prompt “Design me an ad” isn't either.

To be able to use the tools you have at your fingertips and create an outcome that is actually on brand and will support your marketing efforts you need to first “feed” your brand guide so it can be applied consistently.

If you have a few brand bits and pieces floating around but never packaged it all up neatly my Guided DIY Logo & Brand Mentoring Programme for Non-Designers might be for you.

You will get guidance, feedback and a step-by-step framework to create your own logo kit and brand guide so you can start stepping into visibility and create clear, consistent marketing material.

I’m currently working on the first small test round of the programme. If this sounds like the support you need, join the waitlist to stay in the loop.

fraulein-baehr-branding-design-psxnk5.subscribepage.io

Look! It's my logo : )I am excited to be named a finalist for the She Owns It award in the NZ Small Business Awards. "Ce...
07/09/2026

Look! It's my logo : )

I am excited to be named a finalist for the She Owns It award in the NZ Small Business Awards.

"Celebrate a She Owns It community member demonstrating exceptional dedication to her business, her growth and the women around her."

This community has given me so much over the last few years. I feel like I should be giving an award to the amazing women cheering me on.

Who is coming to the awards on the 15th of October?

I am also still in the running for the "Peoples Choice Award" if anyone feels like voting and thinks I'm okish : )

https://www.facebook.com/share/p/1K1ySKGjXV/

“I started my own business, I need a logo!.”Congratulations, that’s exciting, but before you dive into creating your log...
31/08/2026

“I started my own business, I need a logo!.”

Congratulations, that’s exciting, but before you dive into creating your logo hear me out.

People think branding starts and ends with a logo. But that often leads to cluttered logos overloaded with meaning and detail, trying to get them to tell the whole story in one tiny graphic.

A logo is just one part of your brand. And as a matter of fact I wouldn't event think about the logo until you have your brand foundations in place.

Your logo needs to work across a multitude of different channels. From very small on the mobile version of your website to super big for example on vehicle or building signage. If it can’t do that, it’s not doing its job.

Keep your logo simple, flexible and designed with real-world use in mind. Think about the whole brand. All the elements working together to create a clear, consistent personality. Colours, fonts and images are just a few visual brand elements to consider. Get them all aligned, use them consistently and you are off to a good start.

---------

Not sure where to start ? Join the waitlist for my 6-week Guided DIY Logo & Brand Mentoring Programme for Non-Designers.

You’ll still build your own logo and visual brand, but I’ll guide you through the process step-by-step, with practical support and expert feedback along the way.

Join the waitlist to be the first to know when the initial 10 places open.

fraulein-baehr-branding-design-psxnk5.subscribepage.io

Building your own logo and brand shouldn’t hold back your business.I meet so many passionate people with great ideas who...
23/08/2026

Building your own logo and brand shouldn’t hold back your business.

I meet so many passionate people with great ideas who are ready to start something new, but done-for-you branding from an experienced professional just isn’t in the budget yet.

I know how that feels! We all have to start somewhere.

But DIY logo and brand design can become a roadblock for your business growth.

You spend hours choosing fonts, adjusting colours and tweaking your logo. You create one version after another, but still aren’t sure what works and what doesn’t. Meanwhile, your marketing is inconsistent, your visibility is compromised and the business you’re trying to build is being held back.

I’m creating something new: a Guided DIY Logo & Brand Mentoring Programme for Non-Designers.

You’ll still build your own brand, but you won’t have to figure it all out by yourself. You’ll have:

+ a clear structure to work through
+ practical branding and design guidance
+ expert feedback on your decisions
+ support from other business owners in the same boat

The goal is to help you create a useful, functional logo and visual brand. A brand system you can competently use yourself, hand to a contractor or use with the next generation of design tools.

I’m currently working on the first small test round. If this sounds like the support you need, join the waitlist to stay in the loop.

https://preview.mailerlite.io/preview/1894721/sites/196189757219276229/fraulein-baehr-branding-design-psxnk5

There’s no commitment at this stage.

As a waitlist subscriber you will have the opportunity to help shape the programme through a short questionnaire.

20/08/2026

I am working on something new and need your help 💛

I’m building a guided DIY branding and design mentoring programme for non-designers and I’d love some input from the right people so I can address actual problems.

It’s for business owners who are designing their own logo and brand and would like practical structure, expert guidance and feedback along the way.

I’d love your feedback if you are:

+ building your own brand on a small budget
+ are not a designer
+ feel that building your brand is taking too long and holding your business back
+ spending too much time tweaking things, only to feel unhappy with the outcome
+ unsure whether your design decisions are working
+ wanting expert feedback on your logo and brand without investing in full done-for-you branding

I know you are busy so I kept the questionnaire short. It should take no longer than 4 minutes.

If this sounds like you, send me a message and I’ll send you the link.

Thank you!

DIY branding and design may work fine for a business just starting out. The budget is small or non-existent and you are ...
17/08/2026

DIY branding and design may work fine for a business just starting out. The budget is small or non-existent and you are wearing all the hats. But as your business grows, the tasks get more demanding, and the time has come to pass on some of those hats.

Some business owners stick with DIY branding not because it is their favourite part of the job, but to save costs. However, saving costs doesn’t always work out this way.

Your brand might be costing you money if:

+ People are interested after talking with you but go quiet once they've checked out your online presence.

+ You spend hours tweaking layouts when you should be working on your product or service.

+ Your message and visual identity change all the time and people don’t consistently recognise your brand.

Where do you land on the DIY design spectrum?

If you are leaning towards the orange or even red side, maybe it’s time we had a chat.

Head to my website or send me a message on here.

Never judge a book by its cover?I like this saying and I get the sentiment, but as a matter of fact, we do judge a book ...
14/08/2026

Never judge a book by its cover?

I like this saying and I get the sentiment, but as a matter of fact, we do judge a book by its cover. At least when first browsing the shelves. Real shelves or virtual shelves. We look at the picture then the title and that's how we decide which book to pick up.

And it's not only books. When someone lands on your website, you are being judged in an average of 1 … 2 … 3 seconds.

Is your "book" getting picked up? Or is it gathering dust because your cover is confusing, even though your story is amazing?

The first impression is important. Don’t hide your expertise behind a confusing inconsistent visual brand. Branding isn't a nice-to-have. It's the foundation for growth.

Try a Mini Brand Audit with me to find out if your “book cover” could benefit from a refresh.

Head to my website or send me a message on here.

https://www.fraulein-baehr.com/

I went to the Empower Her Roadshow event yesterday and it was a room full of inspiring women.Many things were said that ...
10/08/2026

I went to the Empower Her Roadshow event yesterday and it was a room full of inspiring women.

Many things were said that stuck with me, but one in particular: "It all comes down to our children and how we bring them up." This seems unrelated to business at first, but it's not. Our children are the future workforce, business owners, innovators ... and the values and ways of dealing with things we model for them now will shape the world. Food for thought!

What values do you hope the next generation will have?

PS: The Roadshow was held at Mosaic in the CBD. It looked so familiar, but I was 100% certain I had never been there. Later it occurred to me that I had seen it in the Property Industry Awards Magazine I worked on! Beautiful space, and great to see it in "real life".

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