We are Boxer

07/05/2026

Own Your Season 🍂
Our latest campaign for Dress Smart is all about getting ahead of the season - investing in outerwear, refreshing denim, elevating everyday staples and finding footwear ready for whatever autumn throws your way.

Shot on location in Auckland, the stills blend movement, warmth and rich autumn tones to reflect the way we actually dress and live this time of year. Think layered looks, tactile fabrics and effortless seasonal styling.

Beyond the campaign creative, Own Your Season extended across OOH, in-centre activations and autumn-themed family experiences, including face painting and kids crafts.

Every frame was shot to capture confidence in the season ahead. Because when you feel prepared, you feel confident. And when you feel confident, you Own Your Season.

Client: Dress Smart
Creative Direction:
Stills:
Stills assist/film stills
Talent/ Graphic Design:
Producer:
Account Director:

07/05/2026

Own Your Season 🍂
Our latest campaign for Dress Smart is all about getting ahead of the season - investing in outerwear, refreshing denim, elevating everyday staples and finding footwear ready for whatever autumn throws your way.

Shot on location in Auckland, the stills blend movement, warmth and rich autumn tones to reflect the way we actually dress and live this time of year. Think layered looks, tactile fabrics and effortless seasonal styling.

Beyond the campaign creative, Own Your Season extended across OOH, in-centre activations and autumn-themed family experiences, including face painting and kids crafts.

Every frame was shot to capture confidence in the season ahead. Because when you feel prepared, you feel confident. And when you feel confident, you Own Your Season.

Client: Dress Smart
Creative Direction:
Photographers:
Talent/ Graphic Design:
Producer:
Account Director:

07/05/2026

04/05/2026

The Hot Cross Bun: an Easter staple. For Knead on Benson’s Easter campaign, we approached a familiar product with a fine dining lens and elevated the hot cross bun beyond traditional bakery cues.

Through considered composition and a sense of art/still life, we transformed something everyday into something refined and unexpected — challenging what the category typically looks like.

Photographer:
Creative direction: .savvy
Design: