HMC

HMC PR firm based in Hamilton, New Zealand.

HMC provides advice in the areas of: corporate communications, community relations, marketing communications, media relations, internal communications and event management.

This month 22 years ago, HMC started with a belief that great communication creates real business value.Today, that beli...
27/05/2026

This month 22 years ago, HMC started with a belief that great communication creates real business value.

Today, that belief still drives everything we do.

To our clients, partners, team and supporters, thank you for being part of the journey.

Here’s to 22 years of stories, strategy and impact.

25/05/2026

You can buy ad space.
But you can’t buy the credibility that comes when a newsroom decides your story is worth telling. That is what makes earned media so valuable.

When a genuine news story positively reflects your brand, it says something more powerful than your business saying the same thing through its own channels.

Listen to HMC’s latest episode of CRUNCH here:
https://www.wearehmc.co.nz/ep-7-from-ignored-to-newsworthy-media-coverage/

17/05/2026

Keep an eye out for our latest CRUNCH podcast episode, coming soon!

Our team will talk about how earned media is far more than “free publicity.”

Plus, we break down what "earned" media actually means and the 4 key players who need to work together to get a media story over the line.

It’s pink shirt day 🩷While the team are working away behind the screens at home, we still wanted to come together to sup...
14/05/2026

It’s pink shirt day 🩷

While the team are working away behind the screens at home, we still wanted to come together to support the cause.

Today is a reminder that kindness, inclusion and respect should never be optional.

Pink Shirt Day Aotearoa

AI is making a lot of content faster.But is it making it better?A journalist recently told us:“I'll take your supplied s...
12/05/2026

AI is making a lot of content faster.
But is it making it better?

A journalist recently told us:
“I'll take your supplied story. But don't use AI at ANY point in your writing process.”

That line says everything about where content is at right now.

AI can speed things up, but it cannot replace judgement, originality, audience understanding, or strategic communications thinking.
And right now, that’s what sets great content apart.

In our latest blog, HMC Director Heather Claycomb breaks down why the best results are still human-led and AI-assisted, not the other way around.

🔗 Read more here: https://www.wearehmc.co.nz/blog/post/163683/should-businesses-use-ai-to-write-brand-stories-and-content/

30/04/2026

Once upon a time, you could reach almost everyone with a Sunday night TV slot.
Not anymore.

“The power has shifted to the viewer, the listener, the consumer…”

In this episode of CRUNCH, Heather, Chris Williams and Richard Rennie explore how media fragmentation has completely changed the game.

Listen to this episode to learn why earning farmer attention now means understanding choice, not just reach.

HMC Website: www.wearehmc.co.nz/ep-6-winning-the-battle-for-farmer-attention
Spotify: https://open.spotify.com/episode/3D7bBisY8kWqnGY7KLd6xx?si=6ccc4c54c60d46e0&nd=1&dlsi=8f2ef8eeea83422b
Apple Podcasts: https://podcasts.apple.com/nz/podcast/winning-the-battle-for-farmer-attention/id1528911529?i=1000757094458

Gooch joined our team meeting this week and was listening very closely just in case one of our HMC client projects invol...
30/04/2026

Gooch joined our team meeting this week and was listening very closely just in case one of our HMC client projects involved “treats” “Schmackos” or “walks”.

Season 4 of our CRUNCH podcast is ready and waiting for you! Six new episodes, six practical conversations about communi...
23/04/2026

Season 4 of our CRUNCH podcast is ready and waiting for you!

Six new episodes, six practical conversations about communications challenges and solutions for business.

This season we’re diving into:
• Media Releases vs Media Pitch: What’s the Difference?
• Gaining Brand Mention in Generative AI Search
• Should You Respond to that Bad Review?
• How to Handle a Crisis in the First Hour
• LinkedIn is the New PR Tool – Here’s How to Use it Properly
• Winning the Battle for Farmer Attention

Each episode is short, sharp and packed with practical insight you can apply immediately.

Listen to Season 4 here
Website: https://www.wearehmc.co.nz/crunch-series-four/
Spotify: https://open.spotify.com/show/1NBn0V7JOVjEvT5RKyKvdB?si=f652a22e41874c0b
Apple Podcasts: https://podcasts.apple.com/nz/podcast/crunch/id1528911529

Address

14 Garden Place, Panama Square, Office 1, Level 1 East Lobby
Hamilton
3204

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+6474445016

Website

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